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ICUC Sept. Series - Case Study 3 - Children's Moderation/Monitoring

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ICUC Moderation Inc.
ICUC Moderation Inc.

Moderation of a Children’s Corporation user-generated content (UGC) With thousands of pieces of content being posted daily and million of fans to protect, companies rely on consistent and experienced coverage by one provider to ensure the safety of its brands the management of its communities.

BusinessTechnology
1 of 10
 
Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario ,[object Object],*Data pulled from June, July and August of 2011 Page 1 Page 2 Page 3 Moderation Rating G: Heck, stupid, OMG all not allowed G: Heck, stupid, OMG all not allowed G: Heck, stupid, OMG all not allowed Risk Rating High High High # of trained Moderators 3 Moderators, 1 Shift Lead, 1 Comm. Manager/per day 3 Moderators, 1 Shift Lead, 1 Comm. Manager/per day 3 Moderators, 1 Shift Lead, 1 Comm. Manager/per day Time Frame 3 months* 3 months* 3 months* Services UGC Moderation UGC Moderation UGC Moderation
Moderation ,[object Object],[object Object],[object Object]
Fan Growth # of fans On average each page saw an increase of 2.5%, 1.75% and 1.8% in number of fans for each page 1, 2 and 3, respectively. month
Traffic vs. Status Updates ,[object Object],[object Object],[object Object]
Average Monthly Moderation Breakdown Page 1 Page 2 Page 3 Page 1: 217 total status updates Page 2: 229 total status updates Page 3: 71 total status updates
Conclusion ,[object Object],[object Object]
Contact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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ICUC Sept. Series - Case Study 3 - Children's Moderation/Monitoring

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5. Fan Growth # of fans On average each page saw an increase of 2.5%, 1.75% and 1.8% in number of fans for each page 1, 2 and 3, respectively. month
  • 6.
  • 7. Average Monthly Moderation Breakdown Page 1 Page 2 Page 3 Page 1: 217 total status updates Page 2: 229 total status updates Page 3: 71 total status updates
  • 8.
  • 9.
  • 10.