This document discusses the concept of growth hacking and the skills needed for growth hackers. It notes that traditional business is being disrupted by companies like Uber, AirBnB, and others that are transforming industries through digital means. It outlines 10 key skills for growth hackers including digital marketing savvy, understanding cross-channel interactions, measuring performance, and distinguishing true digital partners. The document emphasizes learning through validated experiments and minimal viable products to drive growth.

1. Growth hacking
Marc-Paul Brandt
ICT Ondernemerschap 2014

10. Amsterdam
est. 2008
Utrecht
est. 2000
Amersfoort
est. 2012
Eindhoven
est. 2014

13. Maar business as usual wordt in
haar voortbestaan bedreigd…
Waarblijkt datuit?

14. Uber

15. Bold king

16. AirBNB

17. disruption
trans-
formation

18. offline middelen online
omni
channel
(digital)
customer
centric
Digital maturity

19. Digital Darwism

20. Process
People Product
Process
Product
Digital transformation

21. Organizational silos

22. Explosie digitale competenties

23. Required skills
under the denominator:
Marketing
Technologist

24. • Elk bedrijf moet growth hackers aannemen

25. Eigenschappen Growth hacker
Eats its own
dogfood
Marketing savvy Digitaal actief

26. T-shaped
Marketing Technologist Skills collection
1. Knowledge on relevant marketing applications
2. Understanding cross channel interactions
3. Ability to define multichannel messaging
4. Control digital media buying
5. Measure marketing performance and take action
6. Turn social media insight into actionable performance
7. Know Code or how to Speak the Language
8. Agile project / marketing / campaign management
9. Savvy on governing technology-dependent strategy
and operations
10. Tell the difference between true digital partners
and snake-oil salesmen
Specific1or2skills
General 6-8 skills

27. Act as a lean startup…
“Success is not delivering a
feature; success is learning how to
solve the customer’s problem.”
• Gevalideerd leren
• Aanpassingsvermogen
• Minimal viable product

29. marc-paul@efocus.nl
nl.linkedin.com/in/mpbrandt
Dank.

30. Goodies

32. Hoe krijg je Growth hackingskills?

33. Trek
Talent
aan

34. Ontwikkel
je eigen
mensen

35. De echte digitaal gedreven
revolutie moet nog beginnen en
wij staan het front.
Riemen vast

36. Digital is daar. Het is groter dan we
ooit hadden verwacht.
Het is overal.

37. Het heeft ongelovelijk veel potentie.
Maar is ook buitengewoon complex.

38. Kenia

40. offline
[initial]
middelen
[repeatable]
online
[defined]
omni
channel
(digital)
[managed]
customer
[optimized]