Building the Growth Mindset
@keesvannunen
David vs Goliath
vs.
David vs Goliath
vs.
30% victory
David vs Goliath
vs.
63% victory
(unconventional tactics)
Unconventional tactics
vs.
What is Growth Hacking?
Growth “Hacking”
CREATIVE
MARKETING
SOFTWARE
ENGINEERING
& AUTOMATION
GH
DATA ANALYTICS
& TESTING
What is Growth Hacking?
CREATIVE
MARKETING
David VS. Goliath
YOU’RE David
Know your customers by heart
Measure (almost) ev...
Growth Hacker vs. Digitale Marketeer
ACQUISITION
Digital Marketer
Sales/Product funnel
Growth “Hacker”
ACTIVATION
RETENTIO...
1. Bouw een Growth team
CEO
Developer Marketeer Designer
Kern competenties:
Creatief / Nieuwsgierig / Analytisch / Obsessief
e
2. Experiment Framework
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
Funnel Analyse
Heatmaps
Customer Conversations
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
A/B Tests
Cohort Analyse
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
IDEE
HYPOTHESE
CONCLUSIE
EXPERIMENT
DATA
PROBLEEM
of
DOELSTELLING
3. Vul je toolkit
4. Begrijp je klant
27
10X product launch
5. Creer het WOW-moment
6. optimaliseer retentie
7. Tune de growth engine
• 4 Stages of a channel
• Wild West
• Exponential Growth
• Tragedy of the Commons
• Moderation stage
context = key
BAR THUIS
8. company culture
Thanks
kees@felgrijs.nl @keesvannunen
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
ICTO14 - Kees van Nunen, Startup Addict & Firestarter
Upcoming SlideShare
Loading in …5
×

ICTO14 - Kees van Nunen, Startup Addict & Firestarter

886 views

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
886
On SlideShare
0
From Embeds
0
Number of Embeds
252
Actions
Shares
0
Downloads
21
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

ICTO14 - Kees van Nunen, Startup Addict & Firestarter

  1. 1. Building the Growth Mindset @keesvannunen
  2. 2. David vs Goliath vs.
  3. 3. David vs Goliath vs. 30% victory
  4. 4. David vs Goliath vs. 63% victory (unconventional tactics)
  5. 5. Unconventional tactics vs.
  6. 6. What is Growth Hacking? Growth “Hacking” CREATIVE MARKETING SOFTWARE ENGINEERING & AUTOMATION GH DATA ANALYTICS & TESTING
  7. 7. What is Growth Hacking? CREATIVE MARKETING David VS. Goliath YOU’RE David Know your customers by heart Measure (almost) everything Test by hand then automate and code SOFTWARE ENGINEERING & AUTOMATION GH DATA ANALYTICS & TESTING
  8. 8. Growth Hacker vs. Digitale Marketeer ACQUISITION Digital Marketer Sales/Product funnel Growth “Hacker” ACTIVATION RETENTION REVENUE REFERRAL Getting people to visit your website Users get a great first time experience Making sure users come back How do we sell the product? Users invite others A growth hacker’s due north is “Growth”
  9. 9. 1. Bouw een Growth team
  10. 10. CEO Developer Marketeer Designer Kern competenties: Creatief / Nieuwsgierig / Analytisch / Obsessief
  11. 11. e 2. Experiment Framework
  12. 12. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  13. 13. Funnel Analyse
  14. 14. Heatmaps
  15. 15. Customer Conversations
  16. 16. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  17. 17. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  18. 18. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  19. 19. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  20. 20. A/B Tests
  21. 21. Cohort Analyse
  22. 22. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  23. 23. IDEE HYPOTHESE CONCLUSIE EXPERIMENT DATA PROBLEEM of DOELSTELLING
  24. 24. 3. Vul je toolkit
  25. 25. 4. Begrijp je klant
  26. 26. 27
  27. 27. 10X product launch
  28. 28. 5. Creer het WOW-moment
  29. 29. 6. optimaliseer retentie
  30. 30. 7. Tune de growth engine
  31. 31. • 4 Stages of a channel • Wild West • Exponential Growth • Tragedy of the Commons • Moderation stage
  32. 32. context = key BAR THUIS
  33. 33. 8. company culture
  34. 34. Thanks kees@felgrijs.nl @keesvannunen

×