Ict2012 김지현oojoo

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The document summarizes trends in mobile devices in 2012. It discusses how consumers are increasingly influenced by digital/mobile media and how their behaviors are generating large amounts of data. It also presents solutions that companies are developing to leverage this data and behavioral insights for targeted advertising and personalized services on mobile platforms. Finally, it concludes that mobile devices are becoming integrated into everyday life and transforming how people access media.

Technology Business

2012
M BILE
DEVICE
TREND
2012

김지현 oojoo@daum.net
다음 전략이사
카이스트 경영대학원 겸직교수
12 2 17

01
CO
NS
UM
ER

02
INF
LU
EN
CE

03
SO
LU
TIO
N

04
CO
NC
LU
SIO
N

김지현 oojoo@daum.net
다음 전략이사
카이스트 경영대학원 겸직교수
12 2 17

Consumer Influence Solution Conclusion

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

SW
HW

Service Provider
Behavior Data

NETWORK

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Me
dia
2.0
On
line
Me
dia
Ma
ss m
edi
a
Write

n
actio
Re

Re
ad

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Paper Pad
(0.2)
(1.0)
TV
(2.0)

Paper
(0.6)
TV
(2.0) (3.0)
(0.5) PC
(2.0)

PC
(3.0)
TV PC Paper Pad

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://bit.ly/hpi3Ii

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

eBay Fashion App

http://goo.gl/DiJRs

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Word Lens

http://goo.gl/7NYxU

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://bit.ly/ofB4uP

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Address
Call log

Behavior Location
history

Picture
Message

When, Where, How, Who, What.... Why!
2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Life

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Silicon Alley Insider Chart of the Day

In Thousands Pandora’s Quarterly Results Of Operations
$60,000

$50,000
Revenue
$40,000

$30,000

$20,000

$10,000
Net Income (Loss)
-$0

-$10,000
Apr ’09 Jul ’09 Oct ’09 Jan ’10 Apr ’10 Jul ’10 Oct ’10 Jan ’11 Apr ’11

Source: Company Filings (sec.gov; May 26, 2011)

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Change

Internet

Radio
TV Mobile
PPL

PAD
Magazine

Newspaper
D-OOH
DMB

OOH
IPTV

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

SoLoSe over the Mobile

Service
Service

Flexible Web
Flexible Web Contents Community
Contents// Community /
Communication / Commerce
Communication / Commerce

Mobile
Mobile

Platform
Platform

SOcial // LOcal / Search
SOcial LOcal / Search
Cloud
Cloud
Framework / Infra
Framework / Infra
Hybrid Web
Hybrid Web

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://vimeo.com/21386019

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Connected car

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Connected device, Sync - SmartCar

http://goo.gl/7LnKC

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://goo.gl/UyZqA

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Connected device
Computing

Communication
Contents

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Smart glass

http://bit.ly/dK7jX6

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Collective
intelligence vs
Swarm intelligence

unication
comm
ion & nity
... relat u
comm
> group

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Swarm intelligence

unication
omm
n & c ity
... relatio un
comm
> group

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://bit.ly/rhhoOS

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Volkswagen: Print Ad Test Drive

http://goo.gl/rluYN

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

http://bit.ly/n9wXLF

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

LBS

SNS 2013

2012
Network Speed

Search
Now!

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

BM

Ne
e
vic

tw
De

or
k
Contents

PLATFORM
Communication
Community
Commerce
Game

SW

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Traffic will make Money.

2012 Mobile Device Trend

12 2 17

Consumer Influence Solution Conclusion

Network Game

http://goo.gl/hBr9

2012 Mobile Device Trend

12 2 17

Two-sided
market

2012 Mobile Device Trend

12 2 17

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Ict2012 김지현oojoo

1. 2012 M BILE DEVICE TREND 2012 김지현 oojoo@daum.net 다음 전략이사 카이스트 경영대학원 겸직교수 12 2 17

2. 01 CO NS UM ER 02 INF LU EN CE 03 SO LU TIO N 04 CO NC LU SIO N 김지현 oojoo@daum.net 다음 전략이사 카이스트 경영대학원 겸직교수 12 2 17

3. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

4. Consumer Influence Solution Conclusion SW HW Service Provider Behavior Data NETWORK 2012 Mobile Device Trend 12 2 17

5. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

6. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

7. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

8. Consumer Influence Solution Conclusion Me dia 2.0 On line Me dia Ma ss m edi a Write n actio Re Re ad 2012 Mobile Device Trend 12 2 17

9. Consumer Influence Solution Conclusion Paper Pad (0.2) (1.0) TV (2.0) Paper (0.6) TV (2.0) (3.0) (0.5) PC (2.0) PC (3.0) TV PC Paper Pad 2012 Mobile Device Trend 12 2 17

10. Consumer Influence Solution Conclusion http://bit.ly/hpi3Ii 2012 Mobile Device Trend 12 2 17

11. Consumer Influence Solution Conclusion eBay Fashion App http://goo.gl/DiJRs 2012 Mobile Device Trend 12 2 17

12. 2012 Mobile Device Trend 12 2 17

13. Consumer Influence Solution Conclusion Word Lens http://goo.gl/7NYxU 2012 Mobile Device Trend 12 2 17

14. Consumer Influence Solution Conclusion Word Lens http://goo.gl/7NYxU 2012 Mobile Device Trend 12 2 17

15. Consumer Influence Solution Conclusion http://bit.ly/ofB4uP 2012 Mobile Device Trend 12 2 17

16. Consumer Influence Solution Conclusion Address Call log Behavior Location history Picture Message When, Where, How, Who, What.... Why! 2012 Mobile Device Trend 12 2 17

17. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

18. Consumer Influence Solution Conclusion Life 2012 Mobile Device Trend 12 2 17

19. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

20. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

21. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

22. Consumer Influence Solution Conclusion Silicon Alley Insider Chart of the Day In Thousands Pandora’s Quarterly Results Of Operations $60,000 $50,000 Revenue $40,000 $30,000 $20,000 $10,000 Net Income (Loss) -$0 -$10,000 Apr ’09 Jul ’09 Oct ’09 Jan ’10 Apr ’10 Jul ’10 Oct ’10 Jan ’11 Apr ’11 Source: Company Filings (sec.gov; May 26, 2011) 2012 Mobile Device Trend 12 2 17

23. Consumer Influence Solution Conclusion Silicon Alley Insider Chart of the Day In Thousands Pandora’s Quarterly Results Of Operations $60,000 $50,000 Revenue $40,000 or real-time Data Behavi $30,000 $20,000 $10,000 Net Income (Loss) -$0 -$10,000 Apr ’09 Jul ’09 Oct ’09 Jan ’10 Apr ’10 Jul ’10 Oct ’10 Jan ’11 Apr ’11 Source: Company Filings (sec.gov; May 26, 2011) 2012 Mobile Device Trend 12 2 17

24. Consumer Influence Solution Conclusion Change Internet Radio TV Mobile PPL PAD Magazine Newspaper D-OOH DMB OOH IPTV 2012 Mobile Device Trend 12 2 17

25. Consumer Influence Solution Conclusion SoLoSe over the Mobile Service Service Flexible Web Flexible Web Contents Community Contents// Community / Communication / Commerce Communication / Commerce Mobile Mobile Platform Platform SOcial // LOcal / Search SOcial LOcal / Search Cloud Cloud Framework / Infra Framework / Infra Hybrid Web Hybrid Web 2012 Mobile Device Trend 12 2 17

26. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

27. Consumer Influence Solution Conclusion http://vimeo.com/21386019 2012 Mobile Device Trend 12 2 17

28. Consumer Influence Solution Conclusion Connected car 2012 Mobile Device Trend 12 2 17

29. Consumer Influence Solution Conclusion Connected device, Sync - SmartCar http://goo.gl/7LnKC 2012 Mobile Device Trend 12 2 17

30. Consumer Influence Solution Conclusion http://goo.gl/UyZqA 2012 Mobile Device Trend 12 2 17

31. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

32. Consumer Influence Solution Conclusion Connected device Computing Communication Contents 2012 Mobile Device Trend 12 2 17

33. Consumer Influence Solution Conclusion Smart glass http://bit.ly/dK7jX6 2012 Mobile Device Trend 12 2 17

34. 2012 Mobile Device Trend 12 2 17

35. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

36. Consumer Influence Solution Conclusion Collective intelligence vs Swarm intelligence unication comm ion & nity ... relat u comm > group 2012 Mobile Device Trend 12 2 17

37. Consumer Influence Solution Conclusion Swarm intelligence unication omm n & c ity ... relatio un comm > group 2012 Mobile Device Trend 12 2 17

38. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

39. Consumer Influence Solution Conclusion http://bit.ly/rhhoOS 2012 Mobile Device Trend 12 2 17

40. Consumer Influence Solution Conclusion Volkswagen: Print Ad Test Drive http://goo.gl/rluYN 2012 Mobile Device Trend 12 2 17

41. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

42. Consumer Influence Solution Conclusion http://bit.ly/n9wXLF 2012 Mobile Device Trend 12 2 17

43. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

44. 2012 Mobile Device Trend 12 2 17

45. Consumer Influence Solution Conclusion LBS SNS 2013 2012 Network Speed Search Now! 2012 Mobile Device Trend 12 2 17

46. Consumer Influence Solution Conclusion BM Ne e vic tw De or k Contents PLATFORM Communication Community Commerce Game SW 2012 Mobile Device Trend 12 2 17

47. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

48. Consumer Influence Solution Conclusion Traffic will make Money. 2012 Mobile Device Trend 12 2 17

49. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

50. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

51. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

52. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

53. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

54. Consumer Influence Solution Conclusion Network Game http://goo.gl/hBr9 2012 Mobile Device Trend 12 2 17

55. Consumer Influence Solution Conclusion 2012 Mobile Device Trend 12 2 17

56. Two-sided market 2012 Mobile Device Trend 12 2 17

Ict2012 김지현oojoo

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