ICQ is a social messaging platform that provides communication across desktop, mobile, and web. It has millions of active users globally, especially among young people. ICQ offers features like messaging, video/audio calls, content sharing, and integration with social networks. ICQ has partnered with media companies to offer customized clients, co-branded content and advertising opportunities in order to expand its audience and generate revenue.

1. everybody, everywhere
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2. 16.06.2011
ICQ at a Glance
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3. 16.06.2011
ICQ is a Social Messaging
platform with a wide range of
social capabilities & content
sharing tools.
ICQ solutions provide an holistic
social experience on diverse
communication platforms.
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ICQ Milestones
35 M
active users
16 M
active users
6.5 M
active users
Established
2011
2004 Acquired by DST
ICQ introduces
1996 1998 ICQ implements
localization on
Social Messaging
(ICQ 7.5)
Acquired by AOL local strategic
Established by
partnerships
Mirabilis,
innovator of the
(IM) software
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Audience &
Communities
Social Messaging is taking instant messaging
to the next level. It is about integrating global &
local communication options
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Young Community
• Early technology adapters
• Avid consumers and users of Social Media
• High mobile penetration among ICQ Users
• Active and dynamic communities across the
globe
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7. 15.04.2011 ICQ Confidential
Young Community
ICQ’s lucrative brand attracts millions of
young users around the world!
ICQ Users by age
6% 4%
26%
21%
43%
13-17 18-24 25-34 35-44 45+
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8. 15.04.2011
Media Platforms
Desktop, Mobile, Web
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9. ICQ Confidential
Desktop

10. Desktop - Examples
Proposed Desktop features to Partner:
• Customized client for Sports client or Celebrity site client
• Zones – HTML format
• Promostrip – Icons that leads to Partner’s content area ,as well as
Sales oriented areas (i.e. Coca-Cola)
• Games Center
Promostrip
TopModel Client
ICQ Confidential 10

11. Zones
• HTML format with Partner’s content (Sport/Celebrity according to
what will be chosen to focus on)
• Partner’s Content and page views
• Video Content possible
• Various advertising opportunities
ICQ Confidential 11

12. Video Zones - Germany
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13. Prosieben Zones - Germany
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14. Zones – Germany Music TV

15. Nova CZ
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16. Markiza SK
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ICQ 7.5 Facebook chat
Add your Facebook Friends to your contact list
and chat with them directly from ICQ

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ICQ 7.5
Feeds from friends

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ICQ 7.5
Video & Audio chat

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ICQ 7.5
Moods, Game center, Emoticons

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SMS Service
New Channel of communication
Allows users to send Free SMS from ICQ , software to a
mobile phone and receive back SMS from the mobile to
the desktop client (MO)
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22. ICQ Confidential
ICQ On-Site

23. ICQ Confidential
Alpha Version – www.icq.com/ru

24. ICQ Confidential
Coming: user acquisition

25. ICQ Confidential
Coming: sharing

26. ICQ Confidential
Coming: SMS

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ICQ Mobile Products
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ICQ Mobile
Cross platform communication
A seamless communication experience. Users can chat
with friends on the go
Availability
Platform agnostic approach also on mobile. Various
ICQ mobile platforms - iPhone, Android, Java, Windows
Mobile, Blackberry, Symbian, Mobile-Web chat
The Social Messaging tool
A single communication tool for ‘on the go’. Users get
live updates from their friends on Social Networks
(Facebook, twitter)
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29. 16.06.2011 ICQ Confidential
ICQ Mobile Content
ICQ Mobile Fun site offers ICQ branded
content provided by our partners.
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30. ICQ Confidential
Zones Ad Properties
• ICQ Zones - the entry gate to ICQ:
• Opens automatically on log in
• Offers unique localized content
• Offers several ad placements:
• Zones Takeover – a 598X480 highly
visible banner that runs for 24 hours
• Top Banner – 728x90
• Expandable Ad – a 728x90 banner that
expands to full screen upon mouse-over
• Premium Content Tab

31. ICQ Partnerships
Model

32. Case Study -
ProSieben Germany
Reaches 9M users
• About Pro7:
A leading European Media Corporation
• The Pro7- ICQ co-branded client provides
desktop & online presence to a TV brand,
allowing cross-promotion between the platforms
• Cooperation effectiveness: ProSiebenSat.1 and
ICQ partnered in ProSiebenSat.1 websites
moved from 9th to 3rd largest online marketer*
http://www.prosieben.de/icq/
(*Since 2006, according to AGOF)

33. Partner’s Benefits
• Strong engagement of young audience
• Promote partners TV/ Content and new page views
• New revenue stream
• Desktop, Web and Mobile presence
• Dominant Online community
• Music and video discovery tools (e.g. for sharing)
• Content distribution capabilities

34. ICQ’s partnership contribution:
• A fully customized and configurable line of products
• Monetization platform
• Fully integrated social medium
• Direct channel to users/viewers
• Content platform
• Online worldwide community
• Strong brand for young targeted audience
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35. Partner’s Contribution:
• Strong brand and local presence
• Distribution and Marketing
• Local content
• Partner’s services integration to ICQ products
ICQ Confidential 36

36. Partnership Revenue Streams
• Ads Inventory –Display & Video ads
• Micro payments (e.g. games)
• Mobile content revenues
Business Model:
Revenue share agreement, no upfront cost
ICQ Confidential 37

37. Thank you
Yaniv Levinson
Business Development and Sales Director,
yanivle@icq.com; +972-54-6598262
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