Icis Custom Publishing E Books

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E-books provide benefits over print publications by allowing digital reproduction and enhanced interaction with readers. E-books have the potential to reach a global audience of over 250,000 unique visitors to ICIS websites each month. E-books are digital versions of print publications that can be accessed online or via email and allow adding of links and searchable content not possible in print. E-books provide analytics on how many people access and interact with the content.

Technology Business

E-books - digital versions of print supplements John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

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As readers' habits evolve, digital editions are making serious inroads into mainstream culture, encouraged by the growth in eReaders like Amazon's Kindle and Apple's new iPad. The major challenge now facing publishers is how to monetize digital editions and generate additional revenue, above and beyond the cost savings digital editions already demonstrate. This whitepaper looks at seven key ways of making digital editions pay.

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