International Building Materials presents Natglow, a photoluminescent pigment that can be added to paints, plastics, and other materials. When exposed to light, Natglow absorbs and stores energy and continues glowing for up to 10 hours without additional light. It improves safety in low-light and no-light conditions for applications like emergency evacuation routes, stairs, and equipment. Natglow is required by law in New York City high-rises and can benefit organizations like fire departments, police, and the military by aiding navigation without electricity or maintenance.