Fremtidens forbruger – hvem er det? - Anne Skare Nielsen
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Presentation from an IBM Business Analytics seminar, held the 22th of november 2012 at IBM Client Center Nordic. Description:Anne Skare Nielsen, Fremtidsforsker og Partner i Future Navigator fortæller om fremtidens forbruger og forbrugertrends.
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Fremtidens forbruger – hvem er det? - Anne Skare Nielsen
- 1. Velkommen til fremtiden Fremtidens forbruger – hvem er det? Anne Skare Nielsen Future Navigator
- 2. Tid til svenskerhår Low tech in front Big Data in back
- 7. Meningsfulde dialoger Model: Henrik Bondtofte
- 23. Lyt HØJERE - og giv slip
- 24. Husk at hjælpe hinanden
Editor's Notes
- Gå sammen fire og fire og diskuter hvad disse spilleregler betyder for jer i forhold til - uddannelse - arbejde - Kunder Megatrend nummer 6: Lønmodtagerkulturen er dødDen sjette grundantagelse for den finansielle sektors fremtid er at livslang ansættelse og automatisk forfremmelse er under udfasning. Der er intet galt i at være lønmodtager, men lønmodtagerkulturen vil afgå ved døden. Individet vil blive nødt til at tage et meget større ansvar for sin “ employability ” - at holde sig arbejdsduelig og værdifuld på arbejdsmarkedet.Af alle de trends, der kan lægges på bordet, bliver en ved med at springe frem. Den som stort set alle ser som central er employability. Employability kan i mangel af bedre oversættes til “ arbejdsduelighed ” (der lyderbare lidt for spejderagtigt). Employability er, at du hver morgen kan kigge på ledige stillinger, finde et job du godt kunne tænke dig, søge det og få det.Google mistede i 2010-11 f.eks. mange af deres bedste medarbejdere, fordi de synes, at Google “ has gone Microsoft ” (er blevet for selvfed og kommerciel. En Xoogle er en ex-google). Den digitaleelite kan man ikke fastholde vhja. medarbejderaktier, god løn, frokostordning, pensionslækkerier og fryns. De motiveres af at være med til at lave løsninger, der får deres professionelle omgangskreds til at sige “ wow! ” .Employability betyder, at man som medarbejder har et stort ansvar for at vælge de arbejdsopgaver, der udvikler én. Det behøver ikke betyde, at der kommer mere drøn på den ambitiøse karrierevej og at der skal rundsave på albuerne. Det kan ligeså godt betyde en meget højere trivsel og arbejdsglæde. De gode arbejdsplader vil finde det vigtigt, at der skubbes til medarbejderne, og at der ikke er råd til at nogen sidder stille i det samme job i mange år. Sådanne job vil kunne fås billigere ude i byen - om byen så er den lokale eller ligger i Indien. Forstå spillereglerne transformationsmodellen, som diskussionsværktøj- hvor er der et udviklingspotentiale - hvad betyder bedre perspektivet for jer som medarbejdere i Krifa?- hvike egenskaber skal fremtidens medarbejder besidde?