Partnering with Reed Huabo Exhibitions (Shenzhen) Co. Ltd., International Brand Development Council build IBDC Pavilion at Gifts & Home China for international enterprises to launch and market their products in China markets.

1. IBDC Pavilion at Gifts & Home China
October 2015

3. Show Information
Official Fair Name: The 23rd China (Shenzhen) International Gift and Home Product Fair
Opening Hours: October 20-22, 2015 09:00-17:00
October 23, 2015 09:00-16:00
Venue: Shenzhen Convention & Exhibition Center
(Fuhua 3rd Rd, Futian District, Shenzhen)
Total Exhibition Area: 115,000 sqm
No. of Total Expected Exhibitor: 3,600
Organizer: Reed Huabo Exhibitions (Shenzhen) Co. Ltd.
Co-organizer of IBDC Pavilion at the Fair: International Brand Development Council

4. About the IBDC Pavilion
Gifts & Home China (short for the 23rd China (Shenzhen) International Gift and Home
Product Fair) is renowned as the No. 1 gift & home event in China. It is the largest trade
show of its kind in Mainland China and was apporved by UFI in 2005. It’s held in
Shenzhen during the best buying seasons in April and October every year.
The fair offers the widest selection of business gifts, premiums, home and consumer
products. It attracts tens of thousands of buyers from across the country and other parts
of the world. Both the buyers and exhibitors are very diverse. The fair enables key market
players to meet and trade, from partnerships and set industry trends. It is also the best
market-entry opportunity for overseas suppliers aiming to tap the fast-growing Chinese
market.
Currently the event attract more than 3,300 exhibitors and over 100,000 audiences at
home and aboard each edition.
Partnering with Reed Huabo Exhibitions (Shenzhen) Co. Ltd., we build IBDC Pavilion for
international enterprises to launch and market their products in China markets.

5. Why participate? (1)
The No. 1 choice of trade platform in gift and houseware industry in China
An event contains 115,000 sqm exhibition area with special IBDC pavillion, 3300+
exhibitors and 100,000+ visitors. With a history of 23 years, Gifts & Home China
(Shenzhen) has become the largest and most infuential trade fair in gilf and houseware
industry in mainland China. Many exhibitors transformed from a small workshop to a big
company by exhibtiting in this fair for years. This year IBDC paviilion builds for specifically
for overseas products and gettting real buyers for international enterprises.
China Market Analysis
China is an ideal market to power most gifts and home products growth in the next
decade. By 2020, the mainstream households (with a total annual income between
$16,000 and $34,000) in urban area in China will reach to 167 million (close to 400
million people), they will become the standard setters for consumption, capable of
affording higherend gifts and home products with good design and quality.

6. Why participate? (2)
Meet a high volume of quality visitors from diverse industry sectors
A series of targeted marketing activities supported by our robust database system (over
500,000 visitor’s data), will attract more than 100,000 industry professionals. They
include but not limited to importers, distributors, wholesalers, agents, sourcing
companies, department stores, chain stores, supermarkets, retailiers, manufacturers,
advestising houses, banks and hotels.

7. Value Added Services
Multiple Value Added Services by IBDC & Reed
• Free buyer-matching service (limited to early bird)
• Free accomodation for one double room in Shenzehn (if order 4 booths or 36sqm raw
space)
• Free translator service (limited to early bird)
• Free banner/ads on the most visited official show website
• Free EDM promotion to 500,000+ professional buyers in database
• Free custom-made feature articles release on various press and media channels (includes
Wechat subscribe newsletter, gifts & homeware industry websites, portal sites, etc.)
• Free ads on official prints (Show Preview, Show Guide, Recommended Exhibitors, etc.)
• Specially arranged onsite interview by TV station/newspaper/magazine (limited to early
bird)
• Priority of onsite promotional activities
• Enhanced advertising for IBDC Pavillion
• Upgraded booth design
• Free access to forums and meetings by IBDC & Reed

8. 2014 Autumn Show Review

9. Testimonials from Buyers

10. Testimonials from Exhibitors

11. Some of the Famous Brands on our Fair

12. Exhibitor Brand Kitchenware

13. Exhibitor Brand Small household applicances

14. Exhibitor Brand Textile

15. Exhibitor Brand Traditional Gifts：Decorative ornaments

16. Exhibitor Brand Ceramics(Daily use & Decorative)/Glassware

17. Exhibitor Brand HighEnd gifts: Collection & Cultrural Products

18. Exhibitor Brand Healthy & Beauty products

19. Exhibitor Brand Organic food

20. Exhibitor Brand Cartoon related products

21. Exhibitor Brand Consumer Electronics

22. Exhibitor Brand Bags & Cases

23. Buyer Introduction

24. Buyers——Attracted more than 150,000 visits from all over
China and 90 other countries

25. Unique buyers ——
China’s most influential buyers in gifts and houseware industry
We focus on inviting the following buyers:
ü Distributors and agents of nationwide
ü Department store
ü Big & small size companies' procurement principal
ü Foreign-owned enterprises
ü Gifts & houseware store owners
ü Import & export companies
ü Decision maker of ads & gifts company
ü Rich class in China

26. Buyers statistics on 2014 Autumn edition

27. Enterprise Procurement——Fortune 500 & Other Big Companies
They have strong purchasing power and great needs for business gifts.

28. Some of the Department Stores & Chain Stores
visiting our show

29. Marketing Campaigns

30. All-dimensional marketing channels
ensuring buyer quality and quantity
onsite
Call
Center
Newspaper
&
Magazines
DM
EDM
TV & Radio
Relevent
exhibitions
Portal Sites
Outdoor
Ads
Industry
Market/
Associations
Wechat
SMS
Banks
VIP Invitation

31. Media Promotion——Newspaper report

32. Media Promotion——TV Station report

33. 260 partner websites helps to convey show & exhibitior
news widely
Media Promotion——Portal sites & Industry sites

34. Media Promotion——Industry & Professional Magazine
23 professional magazine cover all the possible readers

35. Media Promotion——Wechat Newsletter (push to over 50,000
professional buyer subscribers)

36. Media Promotion——DM to over 100,000 buyers

37. Media Promotion——Outdoor Ads
Highway Entrance Train Gifts & Houseware Market
Subway Station Shopping Street

38. Floor Plan
IBDC Pavilion inside International Hall

39. Booth Offer (1)
Type 1: Common Standard Booth

40. Booth Offer (2)
Type 2: Upgraded Standard Booth

41. Booth Offer (3)
Raw Space Price
RMB 1,160/sqm ( 36sqm at minimum)

42. International Brand Development Council
info@internationalbrand.org
IBDC国际品牌合作发展理事会