Ib&cc pooja sehgal
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Successful brands promise what they can deliver consistently and go beyond those promises. They stand for clear values and do not compromise on quality. To remain relevant, brands must evolve while still connecting with customers through effective communication, feedback loops, intuitive design, surprise, and simplicity. The document outlines seven techniques successful brands use to focus on customer needs and continuously improve.
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- 4. BRANDS PROMISE WHAT THEY CAN DELIVER
- 6. CONSISTENTLY DELIVER WHAT THEY PROMISE, AND BEYOND
- 12. EVOLVE, TO REMAIN RELEVANT
- 14. CONNECT, REACH OUT, COMMUNICATE AND INVOLVE
- 15. THE CHALLENGE IS HOW?
- 16. MAKE IT ABOUT THEM 1 of 7
- 17. CLEARLY ARTICULATE WIIFM 2 of 7
- 18. CREATE OPPORTUNITIES TO LISTEN 3 of 7
- 19. ACT ON FEEDBACK, THEN TALK ABOUT IT 4 of 7
- 20. APPLY INTUITIVE TECHNIQUES 5 of 7
- 21. SURPRISE 6 of 7
- 22. DON’T MAKE ME THINK 7 of 7
- 24. THANK YOU