2. Characteristics of Entrepreneurship
• Bringing new ideas to life.
• Facing uncertainties and challenges.
• Taking initiative and action.
• Seeing beyond the present.
3. The Mindset of an Entrepreneur
• Seeing Opportunities in Challenges
• Embracing Change and Uncertainty
• Continuous Learning and Adaptability
• Determination and Persistence
5. B2B (Business-to-Business)
• Definition: "Businesses selling products or services to other
businesses."
• Characteristics:
• Longer sales cycles.
• Higher order value.
• Relationship-based sales.
• Example: A software company selling enterprise solutions to
other businesses.
6. B2C (Business-to-Consumer)
• Definition: "Businesses selling products or services directly to
consumers."
• Characteristics:
• Shorter sales cycles.
• Emphasis on brand and marketing.
• Larger target market.
• Example: An online retail store selling clothing to individual
customers.
7. Service-Based Startups
• Definition: "Businesses that provide intangible products, such
as expertise or labor, to their customers."
• Key Points:
• Focus on skill and expertise.
• Personalized customer experience.
• Scalability through service diversification.
• Example: A digital marketing agency offering services to various
clients.
8. Product-Based Startups
• Definition: "Businesses that create and sell physical or digital
products."
• Key Points:
• Focus on product development and innovation.
• Inventory and supply chain management.
• Product lifecycle management.
• Example: A tech startup developing and selling a new fitness
tracker gadget.
9. Choosing the Right Model
• Factors to consider when choosing a startup model:
• Market demand.
• Expertise and resources.
• Scalability and growth potential.
