IABC Nonprofit Seminar – Strategic Planning
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CGSI Business Consulting provides strategic communication services. Their presentation discusses organizing a unique message through emotional connection, justification with logic, and effective communication channels. It emphasizes removing wants, depositing into others, creating relationships over donors, and providing opportunities to give back.
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IABC Nonprofit Seminar – Strategic Planning
- 1. CGSI Business Consulting -Targeting Success- CGSI Business Consulting www.cgsi.us 602.323.1915
- 2. CGSI Business Consulting www.cgsi.us 602.323.1915
- 3. Emotional Connection Today Lasting Impact Justify with Logic CGSI Business Consulting www.cgsi.us 602.323.1915
- 4. 2. Organizing Your Unique Message “The barrier to change is not too little caring; it is too much complexity. To turn caring into How do we action, we need to communicate this to SEE a problem, our audience? SEE a solution, and SEE the impact. But complexity blocks all 3 steps.” - Bill Gates (Harvard Commencement Address June 7, 2007) CGSI Business Consulting www.cgsi.us 602.323.1915
- 5. CGSI Business Consulting www.cgsi.us 602.323.1915
- 6. Change starts from within through communication Requires a change in approach. Consensus for the purpose and need for the message Opportunity to make a difference. CGSI Business Consulting www.cgsi.us 602.323.1915
- 7. Channels Resources - One on One - Digital Media - Media Interviews - Print - Partnerships - Display Media CGSI Business Consulting www.cgsi.us 602.323.1915
- 8. is this important Why CGSI Business Consulting www.cgsi.us 602.323.1915
- 9. "It's not how much we give but how much love we put into giving.“ - Mother Teresa Remove – Your “wants” Deposit – Into those around you Create – Relationships not donors Provide – an opportunity to give back CGSI Business Consulting www.cgsi.us 602.323.1915
- 10. Lea Benson President and Founder LeaBenson@cgsi.us Cgsi.us 602.323.1915 402 W. Monroe