The document is a project report that compares the marketing strategies of Indian Oil Corporation Limited (IOCL) and Tata Teleservices (Maharashtra) Limited (TTML). Specifically, it analyzes the segmentation, targeting, positioning (STP) and marketing mix (4Ps) strategies of IOCL's XtraPremium petrol brand and TTML's Tata DOCOMO mobile services. The report includes background information on the two companies, their financial figures, products, and marketing approaches. It then provides tables comparing the STP and 4Ps strategies for each brand and concludes with a discussion of similarities and differences between the strategies.
1) Only 30% of those over age 74 ("G.I. Generation") go online, much lower than other age groups which are proportionally represented.
2) Unlike younger generations, seniors only have consistent home internet access and do not access the internet at work.
3) Senior internet use focuses more on research and checking email than social media or other online activities. However, social media use is rising among those 65+ to stay connected to others.
A empresa Landecker é uma consultoria especializada em gestão de pessoas, com foco em desenvolvimento de lideranças e cultura organizacional. Seu site é www.landecker.com.br e oferece conteúdos sobre gestão de pessoas.
Class Actions Trends - An Overview of Recent Trends Involving Class Actions Rachel Hamilton
This document summarizes recent trends involving class action lawsuits. It discusses how recent Supreme Court rulings have heightened standards of commonality and predominance for class certification. There have been favorable developments for defendants in case law on ascertainability and superiority. The document analyzes several court cases and how they have impacted class certification. It also discusses strategies for seeking early resolution of class actions, such as motions to strike class allegations or picking off named plaintiffs.
The document is a project report that compares the marketing strategies of Indian Oil Corporation Limited (IOCL) and Tata Teleservices (Maharashtra) Limited (TTML). Specifically, it analyzes the segmentation, targeting, positioning (STP) and marketing mix (4Ps) strategies of IOCL's XtraPremium petrol brand and TTML's Tata DOCOMO mobile services. The report includes background information on the two companies, their financial figures, products, and marketing approaches. It then provides tables comparing the STP and 4Ps strategies for each brand and concludes with a discussion of similarities and differences between the strategies.
1) Only 30% of those over age 74 ("G.I. Generation") go online, much lower than other age groups which are proportionally represented.
2) Unlike younger generations, seniors only have consistent home internet access and do not access the internet at work.
3) Senior internet use focuses more on research and checking email than social media or other online activities. However, social media use is rising among those 65+ to stay connected to others.
A empresa Landecker é uma consultoria especializada em gestão de pessoas, com foco em desenvolvimento de lideranças e cultura organizacional. Seu site é www.landecker.com.br e oferece conteúdos sobre gestão de pessoas.
Class Actions Trends - An Overview of Recent Trends Involving Class Actions Rachel Hamilton
This document summarizes recent trends involving class action lawsuits. It discusses how recent Supreme Court rulings have heightened standards of commonality and predominance for class certification. There have been favorable developments for defendants in case law on ascertainability and superiority. The document analyzes several court cases and how they have impacted class certification. It also discusses strategies for seeking early resolution of class actions, such as motions to strike class allegations or picking off named plaintiffs.
The document provides an overview of nuclear energy in India. It discusses India's growing nuclear power capacity and plans to increase nuclear power output to 64,000 MW by 2032. Currently, India has 20 nuclear reactors generating 4,780 MW of electricity. New uranium deposits have been discovered in Andhra Pradesh. The economics and technological benefits of nuclear power in India are also examined, including its competitiveness compared to coal and gas. Nuclear energy can help meet India's increasing electricity demand in an environmentally sustainable manner given the country's large thorium reserves.
This document provides an overview of various networking and communication technologies. It describes information networks and network computing, including packet technologies, converged networks, the internet, intranets, extranets, and information portals. It also discusses search engines, directories and enterprise search, blogs and web logging, internet forums, wikis, and podcasting. The goal is to describe these technologies and how they enable individuals and enterprises to carry out operations more easily and efficiently.
The document provides an overview of nuclear energy in India. It notes that India's electricity demand is projected to double by 2020 and that nuclear energy production is planned to increase from the current 4,780 MW to 25,000 MW by 2020 and 64,000 MW by 2032. Nuclear energy is promoted as a low-carbon alternative to coal, which currently provides over half of India's electricity but also high carbon emissions. The document outlines India's nuclear resources and plans to utilize its abundant thorium reserves to significantly increase nuclear power production in the coming decades. However, it also notes some challenges facing increased use of nuclear energy in India.
Deploying Gamification to Sweetstakes and Promotions to Engage Consumers and ...Rachel Hamilton
This document summarizes a conference on using gamification in digital advertising, sweepstakes, and promotions. It discusses using games and virtual rewards to engage customers, strengthen brands, and capture customer data. It provides examples of companies like Marriott and Chipotle that have successfully used games for recruitment and marketing. It also outlines important legal considerations for sweepstakes rules, advertising disclosures, and using virtual currency as prizes.
This document discusses networking and communication technologies. It describes how information networks transmit data through various technical networks to enhance knowledge. It also explains concepts like intranets, extranets, and information portals. Additionally, it outlines various communication technologies including CDMA, GSM, WiFi, VoIP, WLAN, WiMax and social networks. Finally, it briefly mentions some managerial issues related to the organizational impact of these technologies.
This document analyzes data from samples taken of a manufacturing process to determine if it is operating satisfactorily. It summarizes the sample sizes, means, and standard deviations. Hypothesis tests are run and none of the samples show evidence to reject the null hypothesis that the mean is 12. While more samples may be needed to better understand variability, the analysis shows the process means are within limits and no corrective action is currently required. Changing the significance level could result in rejecting the null hypothesis for some samples.
This document identifies hazards, evaluates them, and provides suggestions for managing hazards. It begins by defining a hazard and explaining the importance of hazard identification. It then categorizes hazards and describes methods for identifying them, including by asking questions about tasks. Sources of hazard identification are listed, like safety reports and inspections. Types of hazards like chemical, physical, and ergonomic are broadly categorized. Techniques for hazard evaluation like checklists, what-if analysis, and fault tree analysis are explained. Recommendations provided include using machine guards, trip devices, ventilation, permitting systems, training, and personal protective equipment. Suggestions are made to involve experts and provide resources to improve safety.
The document provides an overview of nuclear energy in India. It discusses India's growing nuclear power capacity and plans to increase nuclear power output to 64,000 MW by 2032. Currently, India has 20 nuclear reactors generating 4,780 MW of electricity. New uranium deposits have been discovered in Andhra Pradesh. The economics and technological benefits of nuclear power in India are also examined, including its competitiveness compared to coal and gas. Nuclear energy can help meet India's increasing electricity demand in an environmentally sustainable manner given the country's large thorium reserves.
This document provides an overview of various networking and communication technologies. It describes information networks and network computing, including packet technologies, converged networks, the internet, intranets, extranets, and information portals. It also discusses search engines, directories and enterprise search, blogs and web logging, internet forums, wikis, and podcasting. The goal is to describe these technologies and how they enable individuals and enterprises to carry out operations more easily and efficiently.
The document provides an overview of nuclear energy in India. It notes that India's electricity demand is projected to double by 2020 and that nuclear energy production is planned to increase from the current 4,780 MW to 25,000 MW by 2020 and 64,000 MW by 2032. Nuclear energy is promoted as a low-carbon alternative to coal, which currently provides over half of India's electricity but also high carbon emissions. The document outlines India's nuclear resources and plans to utilize its abundant thorium reserves to significantly increase nuclear power production in the coming decades. However, it also notes some challenges facing increased use of nuclear energy in India.
Deploying Gamification to Sweetstakes and Promotions to Engage Consumers and ...Rachel Hamilton
This document summarizes a conference on using gamification in digital advertising, sweepstakes, and promotions. It discusses using games and virtual rewards to engage customers, strengthen brands, and capture customer data. It provides examples of companies like Marriott and Chipotle that have successfully used games for recruitment and marketing. It also outlines important legal considerations for sweepstakes rules, advertising disclosures, and using virtual currency as prizes.
This document discusses networking and communication technologies. It describes how information networks transmit data through various technical networks to enhance knowledge. It also explains concepts like intranets, extranets, and information portals. Additionally, it outlines various communication technologies including CDMA, GSM, WiFi, VoIP, WLAN, WiMax and social networks. Finally, it briefly mentions some managerial issues related to the organizational impact of these technologies.
This document analyzes data from samples taken of a manufacturing process to determine if it is operating satisfactorily. It summarizes the sample sizes, means, and standard deviations. Hypothesis tests are run and none of the samples show evidence to reject the null hypothesis that the mean is 12. While more samples may be needed to better understand variability, the analysis shows the process means are within limits and no corrective action is currently required. Changing the significance level could result in rejecting the null hypothesis for some samples.
This document identifies hazards, evaluates them, and provides suggestions for managing hazards. It begins by defining a hazard and explaining the importance of hazard identification. It then categorizes hazards and describes methods for identifying them, including by asking questions about tasks. Sources of hazard identification are listed, like safety reports and inspections. Types of hazards like chemical, physical, and ergonomic are broadly categorized. Techniques for hazard evaluation like checklists, what-if analysis, and fault tree analysis are explained. Recommendations provided include using machine guards, trip devices, ventilation, permitting systems, training, and personal protective equipment. Suggestions are made to involve experts and provide resources to improve safety.
Advance Power Electronic Converters for Renewable Energy Systems
Iab skupna.predstavitev
1. BACK TO THE FUTURE
(TV + Internet)
from Hell to Heaven and back
2. EU market obsega letno okrog 17,7 miliarde € prometa
15 % rast internetnega oglaševanja v letu 2010
DELEŽ internetnega “kolača” v letu 2010 je okrog 18 %
“DISPLAY oglaševanje (banner-ji) predstavlja največji delež rasti 21,3 %
Za primerjavo rast v letu 2009 je bila okrog 4,5 % , v letu 2010 + 15,3 % rast.
ONLINE OGLAŠEVANJE – DEJSTVA 2010
3. KLJUČNI TRENDI in GENERATORJI RASTI
Glavni motor rasti oglaševanja na internetu predstavlja rast display oglaševanja
(banner-ji, video ad’s itd.)
Ključni oglaševalci se vračajo k “BRANDING” kampanjam – renesansa!?
Inovacije na področju targetiranja, novih oblik bannerjev ter merjenja Cost per
expression.
4. THE “BIG THREE” – GENERATORJI INTERNETNEGA OGLAŠEVANJA
VB, Nemčija in Francija predstavljajo 74 % vsega oglaševanja na internetu
in so glavni generatorji rasti ter trendov.
“Display” je 95% branding kampanija za razliko od “search” oglaševanja
kjer je le 5% branding ostalo je odziv.
Rast mobilnega oglaševanja – Italija, Španija države, ki so podobne
Sloveniji. Slovenija je na prvem mestu na področju penetracije osebnih
mobilnih telefonov, stopnja znaša 97 %, na drugem mestu je Slovaška (83
%) (Vir: RIS)
Velika priložnost???
5. SLOVENIJA in ostali...
Slovenija se nahaja v skupini “zasledovalcev”
Delež internetnega oglaševanja je v porastu
45 % rast display oglaševanja v krogu zasledovalcev.
6. BACK TO THE FUTURE: TV + INTERNET + SOCIAL MEDIA
7. Online video advertising (Cadbury case study)
Ciljna skupina = 15-34, TV + Online (Youtube, Facebook)
TV 46,1 %, Online 47,9%
Online: 7% budgeta 20% prihodkov, TV: 93% budgeta 80% prihodkov
Online ROI skoraj 4x višji kot TV (youtube’s promoted videos)
Skippable ad’s???
45% vedno preskoči oglas
standard pre-roll vs. skippable pre-roll = 48% vs. 85% engaggement
8. Mobile advertising ( Catbury case study)
2x več ljudi bi raje imelo telefon kot TV
78% ljudi ima telefon vedno pri sebi
68min povprečen čas prijave izgube telefona
(26 ur za denarnico)
24ur mobile!!!