The document discusses real-time bidding (RTB) and how it is being widely adopted by advertisers and publishers. It notes that 85% of advertisers and 72% of publishers are using RTB approaches. The document also mentions different types of audience targeting and retargeting options available through RTB as well as examples of campaign pricing. It encourages the reader to learn more about how RTB can help reach audiences.

1. RTB Made Simple
ETARGET Bulgaria

2. RTB real-time bidding
• 85 percent of advertiser respondents said
they are deploying automated real-time
bidding practices today (and 64 percent say
they’re doing so “aggressively”)
• 72 percent of publisher respondents said
they’re supporting similar “RTB” approach
И : Winterberry group white paper
11/2013

3. ETARGET RTB

4. Audience targeting
?

5. ETARGET
И :
•
• Off-road
•
•
•
• Retargeting

6. – я
:
-
-
Фи а ви
д к и
- С

7. – я
:
- :
-
- Ш
-
- Камп. : CPM 0,40€;
CPC 1,20€
- Камп. : CPM 0,74€;
CPC 0,35 €

8. RTB
/reach/
.
И
! 

9. !
hristo.nikolinski@etarget.bg