AdEx 2011 data for Online media spend, as presented at IAB Forum 2012Lazar Malakov
Презентацията показва резултатите от проучването на IAB Bulgaria, обработено от IPSOS Bulgaria. Включва Топ 50 на рекламодателите в българския интернет.
Представяме ви възможността да се включите в White Paper - Digital Marketing Case Studies 2016. Можете да видите инициативата, както кратко представяне на подадените до момента Case Studies. Участвайте до 15.04
ADX is a media group offering cpm advertising to its clients. The presentation will get you familiar with the whole network of sites, statistics, audience and everything you need to know as a potential advertiser.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
1) Independent agencies are growing faster than holding companies, driven by factors like digital growth, advertisers valuing local control and trust, and technology.
2) Independent agencies prioritize clients and people/employees over shareholders, which fosters a culture that is driven, independent, scrappy, and client-focused rather than political.
3) In a digitally connected world, independence and collaboration are seen as positives by clients, and physical networks are less important than a similar mindset and approach.
Infographic - Audience Split of TV Groups in Bulgaria
Period: Q1 2016
Covered TV Groups: BMG and NBG
Create your own infographic for free with Venngage!
This document contains statistics about mobile device and internet penetration globally and in various regions from 2015. Some key points:
- Global smartphone penetration was 70% in 2015, while tablet penetration was 40%
- Mobile internet and app usage is very high, with 79% of smartphone users checking their phone within 15 minutes of waking
- Time spent on mobile devices is increasing, with mobile accounting for 97 minutes of daily media consumption globally
- Digital advertising spending is shifting significantly to mobile, growing much faster than other formats between 2014-2019
- In Bulgaria in 2015, mobile internet penetration exceeded desktop, but mobile advertising spending was still very low compared to TV
- For two large Bulgarian news sites, the percentage of mobile
AdEx 2011 data for Online media spend, as presented at IAB Forum 2012Lazar Malakov
Презентацията показва резултатите от проучването на IAB Bulgaria, обработено от IPSOS Bulgaria. Включва Топ 50 на рекламодателите в българския интернет.
Представяме ви възможността да се включите в White Paper - Digital Marketing Case Studies 2016. Можете да видите инициативата, както кратко представяне на подадените до момента Case Studies. Участвайте до 15.04
ADX is a media group offering cpm advertising to its clients. The presentation will get you familiar with the whole network of sites, statistics, audience and everything you need to know as a potential advertiser.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
1) Independent agencies are growing faster than holding companies, driven by factors like digital growth, advertisers valuing local control and trust, and technology.
2) Independent agencies prioritize clients and people/employees over shareholders, which fosters a culture that is driven, independent, scrappy, and client-focused rather than political.
3) In a digitally connected world, independence and collaboration are seen as positives by clients, and physical networks are less important than a similar mindset and approach.
Infographic - Audience Split of TV Groups in Bulgaria
Period: Q1 2016
Covered TV Groups: BMG and NBG
Create your own infographic for free with Venngage!
This document contains statistics about mobile device and internet penetration globally and in various regions from 2015. Some key points:
- Global smartphone penetration was 70% in 2015, while tablet penetration was 40%
- Mobile internet and app usage is very high, with 79% of smartphone users checking their phone within 15 minutes of waking
- Time spent on mobile devices is increasing, with mobile accounting for 97 minutes of daily media consumption globally
- Digital advertising spending is shifting significantly to mobile, growing much faster than other formats between 2014-2019
- In Bulgaria in 2015, mobile internet penetration exceeded desktop, but mobile advertising spending was still very low compared to TV
- For two large Bulgarian news sites, the percentage of mobile
По поръчка на Argent, BluePo!nt (агенция за маркетингови консултации и проучвания) реализира онлайн изследване на тема „Медийните навици и поведение на българите“.
Digital advertising in Bulgaria has grown substantially in recent years, increasing 18% from 2014 to 2015 and outpacing European growth averages. Video and mobile advertising are driving this growth in display advertising, while traditional display formats without video or mobile are declining. International players currently dominate Bulgaria's digital advertising market, and attracting new advertisers as well as emphasizing measurability of results could help accelerate further growth.
Brand value of the 25 most valuable brands in 2015 ($ mln.)Argent media agency
The statistic presents the brand value of the 25 most valuable brands in 2015.
- Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion $.
- Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion $.
Brand value
Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.
Source:
Brandirectory
По поръчка на Argent, BluePo!nt (агенция за маркетингови консултации и проучвания) реализира онлайн изследване на тема „Медийните навици и поведение на българите“.
Digital advertising in Bulgaria has grown substantially in recent years, increasing 18% from 2014 to 2015 and outpacing European growth averages. Video and mobile advertising are driving this growth in display advertising, while traditional display formats without video or mobile are declining. International players currently dominate Bulgaria's digital advertising market, and attracting new advertisers as well as emphasizing measurability of results could help accelerate further growth.
Brand value of the 25 most valuable brands in 2015 ($ mln.)Argent media agency
The statistic presents the brand value of the 25 most valuable brands in 2015.
- Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion $.
- Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion $.
Brand value
Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.
Source:
Brandirectory
14. Тип реклама Брутни обеми за 2013
година
Брутни обеми за 2012
година
Общи приходи 38 647 892 41 735 338
Дисплей реклама 33 776 832 36 399 006
Реклама „на клик“ 2 945 543 2 923 070
Обяви и справочници 499 289 607 054
Рекламни и ПР публикации 996 402 698 053
Други 429 825 1 108 155
15. Сектор 2013 година
Обща сума (лева)
Общо приходи по отрасли 38 647 892
Финансови услуги 8 479 173
Потребителски стоки 5 518 752
Телекомуникации 3 060 314
Търговия на дребно 2 522 991
Автомобилна индустрия 2 362 559
Услуги 2 090 170
Развлекателна индустрия и медии 1 097 567
Публичен сектор 835 446
Технологии 733 739
Промишлени стоки 58 081
Некласифицирани 11 889 099
Индустрия Дял през 2013 година
Финансови услуги 21.9%
Потребителски стоки 14.3%
Телекомуникации 7.9%
Търговия на дребно 6.5%
Автомобилна индустрия 6.1%
Услуги 5.4%
Развлекателна индустрия и медии 2.8%
Публичен сектор 2.2%
Технологии 1.9%
Промишлени стоки 0.2%
Некласифицирани 30.8%
16.
17.
18. TOP 100 рекламодатели в Интернет за 2013
# Компания Индекс # Компания Индекс
1 Авус Капитал 100,0 26 L‘Оreal 5,9
2 Мобилтел 45,7 27 БНП Париба 5,9
3 ПроКредит Банк 26,9 28 Балкантурист 5,8
4 Fashion Days 25,9 29 Овергаз 5,6
5 Банка ДСК 25,3 30 EMAG 5,6
6 Mondelez 22,6 31 ЧЕЗ България 5,2
7 Глобул 22,1 32 Винпром Пещера 5,1
8 Райфайзенбанк 21,6 33 Движение „България на
гражданите“
5,1
9 Виваком 21,0 34 LG Electronics 5,0
10 Загорка АД 17,0 35 София Франс Ауто
(Peugeot)
4,9
11 Procter & Gamble 16,7 36 General Motors Southeast
Europe
4,8
12 Астрал Холидейз 15,5 37 Сосиете Женерал Екс-
пресбанк
4,6
13 Coca-cola България 11,9 38 Нестле 4,6
14 Рено Нисан България 11,5 39 Българо Американска
Кредитна Банка
4,5
15 Авенди 10,1 40 ИКЕА 4,5
16 Обединена българска банка 10,0 41 УниКредит Булбанк 4,4
17 Байерсдорф България 9,7 42 Демократи за силна
България
4,4
18 Форум Филм България 9,2 43 Visa 4,3
19 BMW България 8,6 44 Провидент Файненшъл
България
4,2
20 БенчМарк Груп 8,2 45 Боарон 4,2
21 Порше България
(Volkswagen, Porsche, Audi)
7,6 46 Wizz Air 4,1
22 Юробанк И Еф Джи България
(Post Bank)
7,4 47 Банка Пиреос 4,0
23 Министерство на транс-
порта, информационните
технологии и съобщенията
6,4 48 Alpha Bank България 4,0
24 Marimedia 6,3 49 Кауфланд България 4,0
25 Първа инвестиционна банка 6,3 50 Самсунг 3,9
19.
20. TOP 100 рекламодатели в Интернет за 2013
# Компания Индекс # Компания Индекс
51 Еврофутбол 3,9 76 Винпром Свищов 2,2
52 Студио Модерна България 3,7 77 КИА Моторс 2,1
53 Дайхман 3,7 78 Subway 2,1
54 ТВ 7 3,7 79 Бултрако (Хонда) 2,1
55 Байер 3,6 80 Адидас 2,0
56 Еко България 3,6 81 Хенкел 2,0
57 Toyota Balkans 3,5 82 SDI Груп 2,0
58 Технополис 3,3 83 Балкан Стар 1,9
59 Витаслим 3,2 84 Parfiumbg.com 1,9
60 Лавена Мърчъндайзинг 3,1 85 Нова Телевизия 1,8
61 Бьорингер Ингелхайм 3,0 86 ПОК „Съгласие“ 1,8
62 Турция (туристическа
дестинация)
3,0 87 Шел 1,8
63 Hennes & Mauritz България 2,9 88 Булгарреклама 1,8
64 Перно Рикар България 2,9 89 Канон 1,8
65 ГлаксоСмитКлайн България 2,9 90 Smarts 1,8
66 MyMall 2,9 91 Опел 1,7
67 СИБАНК 2,8 92 Shop Zone 1,6
68 Mall of Sofia 2,5 93 Bet365 1,6
69 Мото Пфое 2,5 94 International Diesel Services 1,6
70 Сони 2,4 95 БНП Париба Лични
Финанси
1,6
71 Александра Филмс 2,3 96 Алианц 1,6
72 МКБ Юнионбанк 2,2 97 СПОРТ ДЕПО 1,5
73 Молсън Коорс 2,2 98 Enzo.bg 1,5
74 Ейвън Козметикс България 2,2 99 Walmark 1,5
75 Лидл 2,2 100 Автомотор Корпорация
(Citroen)
1,5