Infographic - Audience Split of TV Groups in Bulgaria
Period: Q1 2016
Covered TV Groups: BMG and NBG
Create your own infographic for free with Venngage!
По поръчка на Argent, BluePo!nt (агенция за маркетингови консултации и проучвания) реализира онлайн изследване на тема „Медийните навици и поведение на българите“.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Infographic - Audience Split of TV Groups in Bulgaria
Period: Q1 2016
Covered TV Groups: BMG and NBG
Create your own infographic for free with Venngage!
По поръчка на Argent, BluePo!nt (агенция за маркетингови консултации и проучвания) реализира онлайн изследване на тема „Медийните навици и поведение на българите“.
Evolution of TV Measuring Across All Screens | Think With GoogleArgent media agency
No matter how measurement is structured in the future, or what changes are on the horizon in terms of technology and viewer behavior, digital will continue to lead the way to greater clarity and precision. Advertisers will have better efficiency, programmers can maximize the value of their inventory, and consumers will have a better viewing experience. And that’s a win-win for everyone.
Brand value of the 25 most valuable brands in 2015 ($ mln.)Argent media agency
The statistic presents the brand value of the 25 most valuable brands in 2015.
- Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion $.
- Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion $.
Brand value
Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.
Source:
Brandirectory
Brand value of the 25 most valuable brands in 2015 ($ mln.)Argent media agency
The statistic presents the brand value of the 25 most valuable brands in 2015.
- Apple is the most valuable brand in the world with an estimated brand value of about 128.3 billion $.
- Samsung, which is the second leading brand in the world, has a brand value of about 81.72 billion $.
Brand value
Not to be mistaken with brand equity, a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value.
Source:
Brandirectory
Vitamins - TV Advertising (Oct-Noe 2014 vs Oct-Noe 2015)
1. ТВ реклама на ВИТАМИНИ
w. TRPs, октомври - ноември, 2014 и 2015
27 ноември 2015
Медиа Агенция АРГЕНТ
Период: 01.10 – 23.11, 2014 и 2015
2. Нива на w. ТRРs
Общо за октомври - ноември, 2014 и 2015
27 ноември 2015
*Целева аудитория: всички 18-49; Източник: Garb
4 645
5 389
0
1 000
2 000
3 000
4 000
5 000
6 000
Нива на w. TRPs, oбщо
10-11, Y14
10-11, Y15
3. Нива на w. ТRРs по марки
октомври - ноември, 2014 и 2015
27 ноември 2015
*Целева аудитория: всички 18-49; Източник: Garb
0
200
400
600
800
1 000
1 200
1 400
10-11, Y14
10-11, Y15
4. Дял по ТВ Групи според акумулирани w. ТRРs
октомври - ноември, 2014 и 2015
27 ноември 2015
*Целева аудитория: всички 18-49; Източник: Garb
БМГ, 46.0%
TV7, 2.9%
НБГ, 50.2%
Други,
1.0%
Окт - Ное, 2014
БМГ, 67.7%
TV7, 3.2%
НБГ, 28.6%
Други,
0.5%
Окт - Ное, 2015
5. Нива на w. TRPs по седмици, oбщо
октомври - ноември, 2014 и 2015
27 ноември 2015
*Целева аудитория: всички 18-49; Източник: Garb
0
100
200
300
400
500
600
700
800
900
1 000
40 41 42 43 44 45 46 47 48
седмица No
10-11, Y14 10-11, Y15
6. Средноседмични нива на w. TRPs,
октомври - ноември, 2014 и 2015
27 ноември 2015
Средноседмични нива на w. TRPs:
октомври-ноември, 2014 – 95 w.TRP
октомври-ноември, 2015 – 74 w.TRP
*Целева аудитория: всички 18-49; Източник: Garb
CENTRUM
МАРСИАНЦИ
LEATON
MAGNE B6
DOPPELHERZ
ЦИТРОВИТ C
SUPRA VIT
CENTRUM
МАРСИАНЦИ
LEATON
MAGNE B6
DOPPELHERZ
SUPRADYN
ЦИТРОВИТ C
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
10-11, Y14
10-11, Y15
7. Контакт с нас
27 ноември 2015
Медиа агенция АРГЕНТ
1404, София
Бул. България 81-A
Ет. 5
+359 2 942 6060
office@argent-bg.com