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信息图形主要应用于必须要有一个清楚准确的解释或表达甚为复杂且大量的信息
什么是信息图?
信息图三要素
Information
内容重点专业知识
视觉传达
上面两个例子让我们把单纯的文字和视觉设计做对比,
明显图文并茂的信息让人印象深刻。
让我们看直观的两个例子
严禁超载 紧急招聘员工10人
所阅读到的所看到和实践的人们所听到的
信息图降低学习和记忆难度
可以记住10% 可以记住80% 可以记住20%
99%的知觉数
据会被大脑在
瞬间过滤掉,
剩下的1%即是
可视化数据。
的人是视觉型学习者
的人对可视化信息的响应度要好于文本
人类的眼睛每小时记录36000条可视化
信息
36,000 150million
包含1亿5千万个感光杆状细胞和视锥
细胞的视网膜实际上是大脑的延伸
大脑处理图片的速度更快
可视化信息 感光杆状细胞和视锥细胞的视网膜
眼睛看到图片会
直接传递给大脑
而文字要经过层
层过滤筛选
60,00
大脑处理图片的速度比处理文字的 速度快6000倍
公元前10000年 新石器时代
心理学家 Albert Mehrabian 研究证实93%的信息是通过语言之外的途径来传达的
雕刻在石壁上的图案是文字发明前的重要信息传播途径
新石器时代的信息图
100年前 2017年
100年前,幸运的人差不多一辈
子只能读50本书
今天我们每天接受的信息量是
1986年的5.5倍
经常使用信息图的网站、媒体、公众号的流量,
比不使用信息图的相比平均增长12%
信息图带来的流量
在社交网络上信息图的转发量比其他形式的信息大40倍
$
从2007年开始,互联网上的可
视化信息量增加了9900%
判断网站内容真实与否
的要素是页面设计
46.1%的人认为
各类信息图占比
条形图 折线图
图示图 饼形图
注意力稀缺的时代
2012年开始,
我们的注意广
度下降到8秒,
金鱼的注意广
度都有9秒。
人民接受含有
可视化元素的
指令比不含有
的效率高出
323%。
人们在阅读高
质量信息图时
的理解度要比
纯文字高30倍。
8s 323%
iSlide演示设计
iSlide™ 出品
策划: Jason / 设计:@菠萝煮茶
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资料来源:Social Beta wyzowl bixamedia

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【I slide】有图才有真相的年代,你必须重视信息长图了