2. Execu&ve
Summary
Founder
–
Jim
Boyle
Products
Pla^orms
• Founder,
iPlayBook
Apps,
Inc.
• iPlayBook
Universal
• Android
Marketplace
• Mobile
Sports
Apps
• iPlayBook
HD
for
iPad
• Apple
iOS
App
Store
• Founded,
2010
• iPlayBook
HD
for
Android
• Apple
Mac
App
Store
• Founder,
aletheia
Management
Partners,
llc
• iPlayBook
for
MAC
• Dropbox
• Execu&ve
Technology
Consul&ng
• Driveway
Drills
with
Herb
Magee
• Facebook
• Founded,
2003
• Driveway
Drills
with
IVY
Wrestling
Coach
• Twi`er
• Founder,
All
Ball,
Inc.
• Driveway
Drills
with
unnamed
Coach
• YouTube
• Basketball
Camp
Business
• Basketball
Clinics
/
Anima&on
• Founded,
2004,
Sold,
2008
Instruc&onal
• Founder,
K
Consultants,
Inc.
• iScout
Pad–
Scou&ng
and
Recrui&ng
• Regional
Technology
Consul&ng
Company
• iBillMyTime
–
Time
and
Billing
App
• Founded,
1995,
Sold,
2000
to
NYSE:SFE
• Annual
Sales
$10,000,000
By
the
Numbers
Known
Customers
• Apps
Sold
–
30,000
• ACC
Basketball
Team
• Free
Downloads
–
375,000
• America
East
BasketballTeam
• Ad
Requests
–
3,000,000
• Big
Ten
Basketball
Team
• Ad
Impressions
–
1,700,000
• Big
East
Basketball
Team
• 8
Week
Trailing
Downloads
–
50,000
• NCAA
Champ
Ice
Hockey
Team
• SEC
Cheerleading
Coach
4. Pla^orms
iTouch,
iPad
iPhone
Q1
2011
Sales
Q1
2011
7.0
million
Sales
25.0m
million
5. iPlayBook
by
the
Numbers
• 24
months
of
opera&ons
• 30,000
apps
sold
• 50
App
SKUs
• 375,000
free
downloads
• 405,000
total
downloads
• 1.7million
Ad
Impressions
• 3.0million
Ad
Requests
6. Years
in
Review
Apps
Sold
Downloads
17,041
310,364
9,999
92,903
Year
1
Year
2
Year
1
Year
2
Total
Revenue
Ad
Revenue
Year
1
Year
2
Year
1
Year
2
7. Product
Pipeline
• iPlayBook
Ø InApp
Purchasing
–
Launched,
Q1
2012
Ø HD
Free
with
iAd
–
Launched,
Q1
2012
Ø Features
Pipeline:
Rosters
Features,
Advanced
Anima&on
Ø Product
Refresh
version
3.0
coming
Summer,
2012
• Driveway
Drills,
launched
January,
2012
Ø Instruc&onal
Skill
Development
Shoo&ng
App
Ø Partnered
with
Hall
of
Fame
Coach
Herb
Magee
Ø Partnered
with
IVY
League
Wrestling
Coach
Ø Partnered
with
exis&ng
Championship
Produc&on
published
coach
• Animated
Instruc&onal
Video
App
Ø Partnered
with
Immersion
Media
Ø (content
provider
for
NBA’s
iHoops.com)
• iScout,
launched,
June,
2012
Ø Scou&ng
and
Recrui&ng
App
Ø Recruit
Players
Ø Scout
Teams
Ø Scout
Players
8. In
the
Charts
Mac
App
Store
iPad
Sports
Apps
Paid
iPad
Sports
Apps
Paid
#1
Sports
App
Free
#2
–
iPlayBook
Basketball
Herb
Magee
Shoo&ng
Mac
App
Store
#1
in
Category
iPad
Sports
Apps
Free
#20
iPlayBook
Football
iPad
Sports
Apps
Free
#14
iPlayBook
Baseball
