The document outlines a workshop held in February 2019 in Zanzibar, Tanzania, focused on improving communication strategies for Peru's National Adaptation Plan (NAP) implementation. It emphasizes the importance of engaging participants in solving real communication issues and fostering dialogue to support environmental initiatives. Lessons from the event include framing discussions around development rather than climate change and sharing positive experiences to drive engagement.

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I Peruvian National Communicators Workshop
Targeted Topics Forum (TTF): Troubleshooting for NAP implementation, and
building support for the NAP process through strategic communications
12-15 February, 2019 | Verde Hotel | Zanzibar, Tanzania
Co-hosted by the Government of the United Republic of Tanzania
Victor Santillan
Communicator Specialist for the Peru´s NAP Support Program

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I Peruvian National Communicators Workshop

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What was the issue/challenge that you were
bringing people together to discuss?
1997 2017 2019

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Why was it important to facilitate
an event on this topic?
We
need to
communicate
They are
THE
voice
They are
looking
stories
We have
THE
story

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What kind of approach did you use for the event?
The participant’s learning
through the development
of messages in work teams
and visiting a thematic park.
The goal: solve
communications questions
and find opportunities in
the answers.
We put the focus on
solving real
communication
problems from the
regions.
Work in the
workshop: live
broadcast.

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What kind of approach did you use for the event?
Exclusive Press Conference
with the Ministry
of the Environment of Peru,
for 2:20 hours

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What were the benefits and challenges
of organizing an event of this sort?
Benefits for US Benefits for THEM
Challenges for US Challenges for THEM
We established the contact,
transmit the message and
generate permanent dialogue.
They are now leaders, have
valuable information and
are part of the change.
Strengthen the process,
continue the training with
decentralized workshops.
Fulfill all their commitments
in their medias to remain
part of this network.

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What lessons we can take away
from this experience?
We don´t talk about climate
change, we talk about
DEVELOPMENT.
Share ideas and experiences
to start something good is a
good way to keep it alive.
Don´t change climate,
change the message:
opportunities and good news.

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The workshop had the financing and valuable support of:

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Video Summary

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Thanks! - ¡Muchas gracias!
vsantillan@minam.gob.pe
http://napglobalnetwork.org/resources/
Victor Santillan
Communicator Specialist for the Peru´s NAP Support Program