This document summarizes a study on customer awareness and satisfaction with Hyundai Motors in Uttarakhand, India. The study used questionnaires with 100 respondents to understand awareness levels and another 30 respondents to measure satisfaction. Key findings include high awareness of Hyundai through TV ads but low awareness of pricing and mileage. For existing customers, most were satisfied with comfort, driving experience and mileage, though some improvements could be made to after-sales service and maintenance experiences. Overall, the study found that Hyundai has increased sales in recent years and good scope for growth through improved promotion and customer services.

1. IMS UNISON UNIVERSITY
Summer Internship Project on
“To Study Customer Awareness and Satisfaction for Hyundai Motors”
Apoorva Vatsa
(IUU19MBA082)
Project By-
Under Guidance of
Dr. Mohita Anand (Internal Guide)
Mr. Nitesh Chauhan (External Guide)

2. Table of Content
 Executive summary
 Company profile
 Objective
 Research methodology
 Limitation
 Findings
 Conclusions

3. Executive Summary
This project is about finding out the awareness among the people of state of
Uttarakhand about Hyundai Motors and to find out the satisfaction level of the
existing customer.

4. Company Profile
 Endeavour to achieve highest level of customer satisfaction.
 Best of the sales staff and skilled professionals.
 Sells Hyundai cars.
 Deals with –
 Used cars
 Insurance
 Finance
 Accessories
 Offers Instant, Efficient & personalised customer service.

5. Objective
• Study SWOT analysis of the organisation.
• Study level of customer awareness about Hyundai and their services
among the customer of Uttarakhand.
• Study level of a customer’s satisfaction in the existing consumers.

6. Research Methodology
Type of research
• Quantitative
Data Sources
 Primary Sources
 Secondary sources
Research Approach
 Descriptive Research
Research instrument
 Questionnaire

7. Contd.
Sampling Method
 Convenience Sampling
 Judgemental Sampling
Sample Size
 100 (70 respondents for customer awareness & 30 for customer satisfaction)
Types of Questionnaire
 Structured

8. Limitation
• Many respondents hesitated in disclosing their opinions.
• The sample size restricted due to bounded period of two months.
• Due to pandemic respondents were limited.

9. Findings
For customer awareness-
• 43% customers have annual income between 5-8 lakhs.
36% customers have annual income between 8-12lakhs.
14% customers have annual income Income between 12 to 15 lakhs.
• There is 100% awareness about Hyundai.
43% respondents prefers Hatch bags.
36% respondents prefer Sedans.

10. Contd.
• 70% of customers came to know Hyundai through T.V advertisements.
- 6% came to know through hoardings.
- 24% came to know through print media.
• None of the respondents visited any exhibition regarding Hyundai motors.
• 46% Of the respondents had an experience of driving Hyundai car as Very good.
• No respondent find it poor in driving. 60% of customers were not aware about the
price range.
• 60% of customers were not aware of great mileage provided by Hyundai motors.

11. Contd.
 For Customer satisfaction
• 60% of the customer having with income between 10 to 15lakhs.
• 44% of the customer prefer Hyundai i10 followed by i20 that is 31%.
• 17% of the customers have bought their Hyundai car in last three years.
• 90% of the customers are satisfied of their Hyundai car while 10% of the people were not
much satisfied.
• 60% of the customer rated comfort level is very good while 23% rated it is Good and only
7% customer rated it poor.

12. Contd.
• 73% customers are highly satisfied with their driving experience of Hyundai while 17% of
the customer found experience of the car as good and none of them rated it as poor.
• 77% customers with satisfied with the mileage provided with the car.
• 40% of the customer did not find any major problem in the car in past one year.
• 73% of the customers are contended with the maintenance needed by their car.
• 87% of the customer will recommend Hyundai car to their friends and relatives.
• 40% of customers rated after sale service as “Very Good,” 37% rated as “Good” and only
3% rated it as “Poor”.

13. Recommendations
The organisation need more promotion in rural areas where potential is more & income of
upper middle class is on an average more than 5lakhs.
 Organisation should lay emphasis on promotional activities like customer meet local
newspaper advertisement.
 The organisation should provide customer with free checkups and free services for their
vehicles which will add to the satisfaction level of the customers.
 Sending letters about the new offers.
 Giving proper demos to the customers.

14. Conclusion
Customer get aware via various medium such as social media,
newspapers, television.
Customers are more slanted towards Hyundai Grand i10 & Creta .
Sale of Hyundai has increased in last 4 years which concludes Hyundai
has great scope in future.
Existing customers are satisfied with their Hyundai cars and the services
offered to them.

15. Any Question ?
Thank you.