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TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 04-05/2012 — www.TELE-satellite.com www.TELE-satellite.com — 04-05/2012 — TELE-satellite International — The World‘s Largest Digital TV Trade Magazine
• Ships large dishes to Great Britain and
Europe
• Offers successful product lines from
ICECRYPT and GLOBALINVACOM
• Low prices thanks to minimal overhead
costs
• Consistent sales despite pricing pressure
An image from the old
days: Hypex resided here
up until recently. Now the
company moved into a 6000
square foot warehouse
only about a mile from here
in Wembley in western
London.
Professional
products from
a professional
dealer
COMPANY REPORT Wholesaler Hypex, UK

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ëWembley
174 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 04-05/2012 — www.TELE-satellite.com
Success with
range of
products
Neal is Managing Director for Hypex and personally
takes care of their professional broadcast and cable TV
customers.
Not many digital TV product dealers
can boast over 30 years success in the
business (in 2012 it will be 33 years).
One of the few wholesalers that fall into
this category is the company Hypex in
London. We paid a visit to them just
before they moved into their new ware-
house.
Hypex was founded in 1979 by Shyv
Sood. He is an electrical engineer and
recognized back then the need for com-
mercial receivers and other broadcast-
ing equipment.
As a one-man operation he sold
among other things DX
Communications amateur
radio receivers. Relatives
from his family came later
on and started working for his
company and so Hypex became
stronger and stronger over the years.
Just a few years ago the company be-
came a limited liability corporation and
now operates under the name Hypex,
Ltd.
Hypex is a pure wholesaler and does
not sell to end users. Managing Director
Neal tells us more: “We ship to roughly
600 active dealers of which 15% are
outside of Great Britain.” Hypex custom-
ers can be found as far away as Malay-
sia. Neal explains how it came to that:
“Over those many years our company
has become very well-known and estab-
lished and aside from that many Asian
companies have their own branch office
in Great Britain. For those it’s much sim-
COMPANY REPORT Wholesaler Hypex, UK

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176 TELE-satellite International — The World‘s Largest Digital TV Trade Magazine — 04-05/2012 — www.TELE-satellite.com
pler to place their orders directly with us
as opposed to going through the nation-
al distributor from their own country.”
What can you order from Hypex? As a
provider of professional satellite recep-
tion components, Hypex offers a large
assortment of satellite dishes. “We even
sell antennas up to 20 meters in diam-
eter.”
Giant antennas like these are only
rarely ordered but the sales figures for
smaller sizes look quite different: “We
typically sell about one 4.0-meter dish a
year, with 3.0-meter antennas it’s about
10 a year and we sell about 100 of the
2.4-meter dishes a year.” Those are
very high sales numbers for dishes of
these sizes. “The 2.4-meter dish is pri-
marily used by our dealers and installers
for private customers from Arabic coun-
tries here in London who want to watch
TV from home.”
Naturally the sales numbers for small-
er dishes are much higher. “We offer
60cm, 80cm and 110cm dishes of which
we sell about 5000 pieces a year.”
There’s another product group that
has similar sales numbers: Hypex also
offers Turbosat receivers (Icecrypt).
“Our bestseller is the S2000Ci; it makes
up about 40% of all our receiver sales”,
Neal tells us after having a look at his
sales statistics, “This is followed by the
T5000 DVB-T receiver at 20%.”
The sales numbers for these receivers
were about the same for 2010 and 2011
at about 5000 receivers per year.
The LNB group is much higher from
a numbers point of view but not from a
value standpoint. Roughly 25,000 LNBs
pass through the Hypex warehouse ev-
ery year. A bright light for this group (in
every sense of the word) would be the
fibre-optic LNBs from GlobalInvacom.
“In 2010 we sold about 250 of these
LNBs but in 2011 this number tripled to
750.” If this trend continues, it will be
Hypex’s strongest growing segment.
Additional digital TV products offered
by Hypex are TV wall mounts. “We sell
about 8000 wall mounts a year for TVs
of all shapes and sizes.” Hypex is diver-
sifying into other areas and offers for
Keith Rhoden is the Warehouse Manager
and one of Hypex’s 12 employees. Here he
is preparing a dish to be shipped out. In
the background are two 2.4-meter antenna
packages ready for the truck driver. He
along with two other employees takes care
of the warehouse and shipping. Another
four Hypex employees are in sales with
the remainder in administration and
bookkeeping.

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example cable conduit. In all, Hypex
works closely with 15 manufacturers as
a distributor for Great Britain.
How does all of this translate into
sales? Neal reveals to us: “The past sev-
eral years have been constant for us at
about 2.5 million British Pounds.” The
number of products sold is going up but
pricing pressure keeps the overall value
down. That’s why the continuous search
for new products and product groups is
the secret to success for a company like
Hypex that has kept itself permanently
successful for so many decades. Here’s
to the next 30 years!
1.What’s that on the top shelf?
Yes, they’re the fibre-optic LNBs,
converters and distributors from
GlobalInvacom. It’s the fastest
growing product group at Hypex.
2. A look into a cabinet at Hypex:
Icecrypt receivers are one of
their success products. TV wall
mounts (in the foreground) are
another success story.