Download to read offline
Uploaded byThorsten Zoerner
Hybridstrom by STROMDAO
This document proposes an energy autonomy product called HybridSTROM that allows customers to build electricity production capacity starting at 1 EUR per month. It analyzes the product's value for customers in reducing annual energy costs and generating returns from capacity build up over 10-15 years. Projections estimate that with 70,000 customers by 2023, the company could generate over 1.3 million in revenue and accumulate over 300 thousand in leveraged capacity investments while maintaining cashflow and earnings growth. The ask is for a 1 million EUR seed round to fund customer acquisition and core team growth with the goal of hitting Series A milestones in Q4 2019.
Hybridstrom by STROMDAO
- 1. STROMDAO UG |Thorsten Zoerner 18. Apr 2018 HybridSTROM Energy autonomy for everybody
- 2. People desire energyautonomy. But producing electricity is difficult and expensive. PROBLEM
- 3. Become energy independent. Buildproduction capacity starting at 1 EUR per month. PROPOSITION
- 4. Electricity demand 3000 kilowatt-hoursin Berlin Apex tariff 26 ct. per kilowatt-hour (includes 1 ct. capacity build-up) PRODUCT
- 5. PRODUCT Annual energy cost 786€ Incl. CAP build up 30 € Anticipated CAP yield 40 € - 60 € CAP duration: 10 - 15 years
- 6. Gain energy autonomythrough generative consumption. Simple. Affordable. Productive. VALUE TO USER
- 7. MAKING MONEY Earnings percustomer 30 € Apex Earnings 1 ct/kWh CAP Marketing Fee 3 %+ =
- 8. MAKING MONEY Yearly Cash-Flow@70k customers € 1.55M Yearly earnings € 2.97M Total capacity build up € 3.9M
- 9. MARKET Households in DE 41million Provider churn in 2017 4,6 million
- 10. CUSTOMER ACQUISITION Target customers Privatehouseholds in mass market. Selling points •simplicity & convenience •high value, low cost •affordable / low risk Channels •traditional / reseller •brand building to support direct sales Costs drivers Gaining awareness. Aggressive pricing.
- 11. BARRIERS TO ENTRY& EXIT Apex Advantages • More value for money. • Extremely flexible and affordable capacity subscription model. • Long term customer lock-in (last utility). • Insane operational efficiency.
- 12. PROJECTIONS By Year End2019E 2020E 2021E 2022E 2023E Customers 27.498 192.510 577.530 1.039.554 1.372.206 Consumption (GWh) 82 578 1.733 3.119 4.117 Growth 1000 % 600 % 200 % 80 % 32 % Revenue (thousand) 11.617 € 84.637 € 290.425 € 599.438 € 883.263 € Cashflow 7 % 8 % 10 % 11 % 11 % Accumulated leveraged capacity invest (thousand) 1.950 € 15.976 64.103 163.438 € 309.807 € Earnings 3 % 4 % 6 % 7 % 7 % •Multiple buyers possible (utilities, banks, manufacturers, automotive…) •High stand alone potential
- 13. Stefan Thon • Productfocus • previous Intel, Sunride Manuel Utz • Energy management focus • previous Fresenius Thorsten Zörner • Technology focus • previous IBM, HP, Dassault TEAM
- 14. THE ASK 1 Mseed round. Expected spend in customer acquisition and building out core team. Seed invest will enable Hybridstrom to hit milestones for a Series A in Q4 2019.
- 15. STROMDAO UG |Thorsten Zörner thorsten.zoerner@stromdao.com phone +49 6226 9680091