Center for Non-Profit and Public Leadership
Haas School of Business – UC Berkeley
Andy Fyfe
B Lab
650.759.9592
afyfe@bcorporation.net
www.bcorporation.net
B Corporations * Impact Investing * Public Policy
Big Trend
Use market forces to solve social problems
Conscious consumers
Socially responsible investors
Social entrepreneurs and sustainable business
60 million Americans
$2.7 trillion dollars
100,000+ businesses
B Corporations * Impact Investing * Public Policy
Big Problem
Our current capitalist system wasn’t designed for this
• Current corporate law works against sustainability and social impact
• No standards to distinguish ‘good companies’ from good marketing
B Corporations * Impact Investing * Public Policy
Maximize
shareholder value
exclusively
20th Century 21st Century
Create
social and shareholder value
simultaneously
Big Opportunity
Shareholder corporation Stakeholder corporation
The evolution of capitalism
B Corporations * Impact Investing * Public Policy
High quality jobs
• Good pay
• Better benefits
• Greater ownership
• Better work environment
• Better career development
Big Difference
Stakeholder corporations redefine success in business
Improve our quality of life
• Less waste
• More renewables
• More philanthropy
• More volunteerism
• More suppliers local, W/M-owned
B Corporations * Impact Investing * Public Policy
Good products
Last 10 years Next 10 years
Big Need
Good companies
+ 500 others
Standards to drive support
B Corporations * Impact Investing * Public Policy
The Entrepreneur is The Engine of Change
Initiative 1:
Shine a light on the
Entrepreneur
Initiative 2:
Remove legal
impediments for the
Entrepreneur
Initiative 3:
Drive capital to the
Entrepreneur
B Lab is a nonprofit organization that supports the world’s leading
entrepreneurs using business to solve social problems
B Corporations * Impact Investing * Public Policy
What is a B Corporation?
• Meet independent, comprehensive and transparent
standards of social and environmental performance
• Meet higher standards of transparency
• Meet higher legal standards of accountability
B Corporations * Impact Investing * Public Policy
Bay Area B Corps
B Corporations * Impact Investing * Public Policy
The Entrepreneur is The Engine of Change
Initiative 1:
Shine a light on the
Entrepreneur
Initiative 2:
Remove legal
impediments for the
Entrepreneur
Initiative 3:
Drive capital to the
Entrepreneur
B Lab is a nonprofit organization that supports the world’s leading
social entrepreneurs using business to solve social problems
B Corporations * Impact Investing * Public Policy
Initiative 2: Advancing Supportive Public Policies
The community becomes a powerful constituency
• New corporate form > Benefit Corporations
• 11 states passed
• 5 states moving forward
• Strong business support
B Corporations * Impact Investing * Public Policy
Key Provisions:
Purpose
• to create material positive impact on society and the environment
Accountability
• directors and officers shall consider effect of decisions on stakeholders
Transparency
• publish annual report in accordance with a third party standard
Benefit Corporation Legislation
“The most original , constructive
thought in corporate governance
in 25 years.”
Former President, American Bar Association
B Corporations * Impact Investing * Public Policy
“Five years from now, ten years from now, we’ll look back and say this was the start of
the revolution. The current system doesn’t work – this is the future.”
Yvon Chouinard
Patagonia
First Day to Register in California

Hybrid Business Models: B Lab Presentation

  • 1.
    Center for Non-Profitand Public Leadership Haas School of Business – UC Berkeley Andy Fyfe B Lab 650.759.9592 afyfe@bcorporation.net www.bcorporation.net
  • 2.
    B Corporations *Impact Investing * Public Policy Big Trend Use market forces to solve social problems Conscious consumers Socially responsible investors Social entrepreneurs and sustainable business 60 million Americans $2.7 trillion dollars 100,000+ businesses
  • 3.
    B Corporations *Impact Investing * Public Policy Big Problem Our current capitalist system wasn’t designed for this • Current corporate law works against sustainability and social impact • No standards to distinguish ‘good companies’ from good marketing
  • 4.
    B Corporations *Impact Investing * Public Policy Maximize shareholder value exclusively 20th Century 21st Century Create social and shareholder value simultaneously Big Opportunity Shareholder corporation Stakeholder corporation The evolution of capitalism
  • 5.
    B Corporations *Impact Investing * Public Policy High quality jobs • Good pay • Better benefits • Greater ownership • Better work environment • Better career development Big Difference Stakeholder corporations redefine success in business Improve our quality of life • Less waste • More renewables • More philanthropy • More volunteerism • More suppliers local, W/M-owned
  • 6.
    B Corporations *Impact Investing * Public Policy Good products Last 10 years Next 10 years Big Need Good companies + 500 others Standards to drive support
  • 7.
    B Corporations *Impact Investing * Public Policy The Entrepreneur is The Engine of Change Initiative 1: Shine a light on the Entrepreneur Initiative 2: Remove legal impediments for the Entrepreneur Initiative 3: Drive capital to the Entrepreneur B Lab is a nonprofit organization that supports the world’s leading entrepreneurs using business to solve social problems
  • 8.
    B Corporations *Impact Investing * Public Policy What is a B Corporation? • Meet independent, comprehensive and transparent standards of social and environmental performance • Meet higher standards of transparency • Meet higher legal standards of accountability
  • 9.
    B Corporations *Impact Investing * Public Policy Bay Area B Corps
  • 10.
    B Corporations *Impact Investing * Public Policy The Entrepreneur is The Engine of Change Initiative 1: Shine a light on the Entrepreneur Initiative 2: Remove legal impediments for the Entrepreneur Initiative 3: Drive capital to the Entrepreneur B Lab is a nonprofit organization that supports the world’s leading social entrepreneurs using business to solve social problems
  • 11.
    B Corporations *Impact Investing * Public Policy Initiative 2: Advancing Supportive Public Policies The community becomes a powerful constituency • New corporate form > Benefit Corporations • 11 states passed • 5 states moving forward • Strong business support
  • 12.
    B Corporations *Impact Investing * Public Policy Key Provisions: Purpose • to create material positive impact on society and the environment Accountability • directors and officers shall consider effect of decisions on stakeholders Transparency • publish annual report in accordance with a third party standard Benefit Corporation Legislation “The most original , constructive thought in corporate governance in 25 years.” Former President, American Bar Association
  • 13.
    B Corporations *Impact Investing * Public Policy “Five years from now, ten years from now, we’ll look back and say this was the start of the revolution. The current system doesn’t work – this is the future.” Yvon Chouinard Patagonia First Day to Register in California