Insights on most cheered orange hashtag on Instagram during the World Cup 2014 Football has always been a National Passion for the Dutch. This became even more clear during the WC14 since Hup Holland Hup was searched for 2x more than the national anthem. We wanted to find out how Dutch people expressed their passion on Instagram by the use of the Hashtag #HupHollandHup during the World Cup 2014. So we created this study with some insights.

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4. Scenario

8. #INSTAGRAM

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18.123 Private Posts

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How People Reacted on Each Match

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Top Influencers

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Top Influencers

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Top Players

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Top Posts

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35. Hashtags

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