Why does a user's experience matter?not just to a company, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals? Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. Join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your company is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.
Takeaways
1. Initial study findings on psychographics of social media users
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.
Introductory remarks for the panel with Royal Caribbean, Princess Cruises, MSC Cruises USA, and Norwegian Cruise Line--annual sales and marketing chief panel
SEO & Social Media - Engineering Link MagnetismScott Cowley
Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful "link bait" and discusses promotion.
The Visual-ification of Social Networks & Impact on Marketing StrategyScott Cowley
Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.
Why does a user's experience matter?not just to a company, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals? Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. Join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your company is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.
Takeaways
1. Initial study findings on psychographics of social media users
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.
Introductory remarks for the panel with Royal Caribbean, Princess Cruises, MSC Cruises USA, and Norwegian Cruise Line--annual sales and marketing chief panel
SEO & Social Media - Engineering Link MagnetismScott Cowley
Lecture given at Brigham Young University on February 23, 2011. Describes how SEO and social media work together, gives examples of successful "link bait" and discusses promotion.
The Visual-ification of Social Networks & Impact on Marketing StrategyScott Cowley
Presentation on visual social networks and content marketing given 5/18/2012 at WebVisions conference in Portland, including Pinterest and infographic marketing. Also discusses indications of where social visual networks are headed.
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Introduction to Marketing & Sales panel at the 2012 Cruise Shipping Miami conference. Focuses on mobile & social trends including smartphone adoption, Facebook growth, Foursquare & geolocated promotions, Pinterest, changes to traditional advertising, out of home advertising, Klout/online influencers, and the panel bios.
Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.
Presentation given at #TechPhx on 11/10/12.
How to Teach Digital Marketing AKA Things You Just Can't TeachScott Cowley
Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015).
The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students.
Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles
A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement.
Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
How do I break down barriers between channels?Tinuiti
Don't miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels.
Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.
http://www.DestinationMarketing.org - Victoria Isley of DMAI and Scott Beck of Visit Salt Lake discuss what's now and whats next in destination marketing at US Travel's ESTO 2013 Conference in Richmond Virginia.
FutureBrand's 2007 Country Brand Index
This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightful. This year is no exception. Substantial qualitative and quantitative research was conducted, and experienced teams explored new trends, themes and opportunities in the category.
For more information, go to http://www.futurebrand.com/cbi/
Lin Humphrey's suggested approach to personal branding via social media with a focus on Linkedin & Twitter. Created for Texas Tech's Society for the Advancement of Management.
Introduction to Marketing & Sales panel at the 2012 Cruise Shipping Miami conference. Focuses on mobile & social trends including smartphone adoption, Facebook growth, Foursquare & geolocated promotions, Pinterest, changes to traditional advertising, out of home advertising, Klout/online influencers, and the panel bios.
Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.
Presentation given at #TechPhx on 11/10/12.
How to Teach Digital Marketing AKA Things You Just Can't TeachScott Cowley
Presentation given to marketing faculty at the AMA Winter Educators Conference in San Antonio (2/12/2015).
The presentation focuses on how to create formative digital marketing course experiences using experiential projects: content marketing, ad design, blogging for BuzzFeed, etc. The presentation also includes tools and resources to simplify these projects for university students.
Scott Cowley teaches digital marketing strategy at Arizona State University and spent several years working in digital marketing prior to getting his PhD.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles
A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement.
Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
Presentation on infographic marketing given 10/17/11 at Brigham Young University, including design, publication, and promotion. Promotion tactics include blog outreach, social media and bookmarking, and SEO. Includes examples of best and worst practices.
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
SimpliFlying Featured: Spotlight on Gatwick's Rebrand #airportmarketingXSimpliFlying
Airport World Magazine, Feb/ Mar 2014 - David McMullen, vice president of airports at SimpliFlying talks to Gatwick Airport’s Jeremy Fletcher about the implications of Gatwick rebranding itself as ‘London’s airport of choice’, the process behind it and how integrated
communication efforts are used in pursuit of these goals.
How do I break down barriers between channels?Tinuiti
Don't miss this opportunity to gain real-world insights from experts who have successfully overcome the hurdles of operating across multiple channels.
Tinuiti’s Commerce Media expert will be joined by modern soda company, Poppi, and personal care company, Nécessaire. Their unique experiences and success stories will shed light on navigating omnichannel marketing, offering a glimpse into how successful brands are handling channel integration.
http://www.DestinationMarketing.org - Victoria Isley of DMAI and Scott Beck of Visit Salt Lake discuss what's now and whats next in destination marketing at US Travel's ESTO 2013 Conference in Richmond Virginia.
FutureBrand's 2007 Country Brand Index
This is the third year that FutureBrand, a premier global brand consultancy, has issued its Country Brand Index. Each year it becomes more comprehensive, extensive and insightful. This year is no exception. Substantial qualitative and quantitative research was conducted, and experienced teams explored new trends, themes and opportunities in the category.
For more information, go to http://www.futurebrand.com/cbi/
The CCMCA WEBINAR: The Brand Cross-Cultural Index(BCCI) Powered by BrandZREFRAME: THE BRAND
The CCMCA: A Total Market Industry Association partnered with WPP’s Millward Brown and Ogilvy & Mather for the release of the industry’s first syndicated tool for understanding a brand’s value across racial or ethnic segments.
The Brand Cross-Cultural Index (BCCI), powered by BrandZ™, the world’s largest brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers. David Burgos from Millward Brown and Jeffrey Bowman (Founder and Chairman The CCMCA) reported on three categories within the tool: Food - Quick Service Restaurants (QSR), Financial Services - Retail Banking and Beverage - Beer.
Because of the demand from the November presentation, The CCMCA featured the great work in January's agenda. The webinar was for members and non-members of the Association.
The CCMCA: A Total Market Industry Association is the go-to association for total market and cross-cultural marketing education, training and total market enterprise (TME) certification. If you have any questions, please do not hesitate to email us at contact@theccmca.org.
Alaina McBride of McBride Consulting developed an innovative concept to determine the core story of a new town. If you would like to learn more about his project please contact us at www.mcbrideconsulting.com.
Marketing on the Move: A PBJS Guide to Navigating Experiential ToursPBJS
Brands are taking notice of experiential’s significant value and are shifting their budgets to allocate more funding for it every year. In this paper, we’ll explain why tactics like food trucks, pop-up shops and mobile tours make an impact, reveal our secrets to success, and introduce you to brands doing it well.
Like what you see and want to learn more? Contact Linsday.Rowe@pbjs.com.
7 Lessons Marketers Can Learn From MasterCard to become a Global Publishing P...Percolate
MasterCard’s payment solutions and services are trusted around the world, making it essential for the brand’s communications to be smart, fast, cost-effective and personalized for the 210 different countries it reaches. Learn how Percolate helped MasterCard’s Corporate & Digital Communications Group become a global brand publisher that engages with 800,000 influencers each year in 11 different languages.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
4. Proliferation of new media channels
Shifting of consumer social media
consumption
A positive or negative reputation is a
click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
#CruiseMKT
5. The line between media & bloggers
is blurring
Rise of the celebrity executive
An insider view to a brand drives
connection
Cruise lines have personable
executive talent
RISE OF THE NEW MEDIA STAR
#CruiseMKT
6. iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
#CruiseMKT