Humor In The Code. Baratunde at RailsConf 2014 On Comedy, Technology, And Creativity

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2 likes•862 views

Co-founder and CEO of Cultivated Wit Baratunde Thurston delivered the morning keynote April 24, 2014 at RailsConf in Chicago. A former Onion executive, author of best-selling humor book, wouldabeen CS major and standup comedian, he put forth a theory of collaborative creation that goes beyond seeing "technology" merely as a distribution platform for "content." Also there were laughs. Lots of them. Many of the videos and live demo moments mentioned can be found at http://bit.ly/rubytunde

Technology

#rubytunde@baratunde @CultivatedWit
Humor In The Code
The Future Of Everything, Humbly Stated

#rubytunde@baratunde @CultivatedWit
In The Beginning

#rubytunde@baratunde @CultivatedWit
@justbyoga
@FBYogaNetwork

#rubytunde@baratunde @CultivatedWit
What Next?

#rubytunde@baratunde @CultivatedWit
If you don’t
buy this book,
you’re a racist.

#rubytunde@baratunde @CultivatedWit
#howtobeblack

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
“A cultivated wit, one that badgers less, can
persuade all the more. Artful ridicule can
address contentious issues more competently
and vigorously than can severity alone.”
-Horace

#rubytunde@baratunde @CultivatedWit #rubytunde@baratunde @CultivatedWit

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
Let’s go to the internet.

#rubytunde@baratunde @CultivatedWit
On Humor (Creativity) &
Technology (Code), A Theory

#rubytunde@baratunde @CultivatedWit #rubytunde
Comedy Code
1 = separate, unequal
3 = new format
2 = unexpected/misuseful

#rubytunde@baratunde @CultivatedWit #rubytunde
1 = separate, unequal

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
This is not the innovation
we are looking for

#rubytunde@baratunde @CultivatedWit
2 = unexpected/misuseful
#rubytunde@CultivatedWit

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
Break on through
to the other side

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
parody + performance art
+ UX insertion

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. @the_swine_ﬂu &
@MayorEmanuel

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. Abortionplex

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. Venmo payments

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. surprise UX

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
OMFG LIVE DEMO TIME!

#rubytunde@baratunde @CultivatedWit
3 = new format
#rubytunde@CultivatedWit

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
This is the new hotness, the holy
grail, the universal build

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. ComedyHackDay.org

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
OH SNAP MORE LIVE DEMO!

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. Magic Story Maker

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
e.g. GlassProv

#rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit
To The Future
bit.ly/rubytunde

#rubytunde@baratunde @CultivatedWit
CultivatedWit.com

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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Humor In The Code. Baratunde at RailsConf 2014 On Comedy, Technology, And Creativity

1. #rubytunde@baratunde @CultivatedWit Humor In The Code The Future Of Everything, Humbly Stated

2. #rubytunde@baratunde @CultivatedWit In The Beginning

3. #rubytunde@baratunde @CultivatedWit

4. #rubytunde@baratunde @CultivatedWit

5. #rubytunde@baratunde @CultivatedWit

6. #rubytunde@baratunde @CultivatedWit

7. #rubytunde@baratunde @CultivatedWit

8. #rubytunde@baratunde @CultivatedWit

9. #rubytunde@baratunde @CultivatedWit

10. #rubytunde@baratunde @CultivatedWit

11. #rubytunde@baratunde @CultivatedWit

12. #rubytunde@baratunde @CultivatedWit

13. #rubytunde@baratunde @CultivatedWit

14. #rubytunde@baratunde @CultivatedWit

15. #rubytunde@baratunde @CultivatedWit

16. #rubytunde@baratunde @CultivatedWit

17. #rubytunde@baratunde @CultivatedWit

18. #rubytunde@baratunde @CultivatedWit @justbyoga @FBYogaNetwork

19. #rubytunde@baratunde @CultivatedWit What Next?

20. #rubytunde@baratunde @CultivatedWit

21. #rubytunde@baratunde @CultivatedWit

22. #rubytunde@baratunde @CultivatedWit If you don’t buy this book, you’re a racist.

23. #rubytunde@baratunde @CultivatedWit #howtobeblack

24. #rubytunde@baratunde @CultivatedWit

25. #rubytunde@baratunde @CultivatedWit

26. #rubytunde@baratunde @CultivatedWit

27. #rubytunde@baratunde @CultivatedWit

28. #rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit “A cultivated wit, one that badgers less, can persuade all the more. Artful ridicule can address contentious issues more competently and vigorously than can severity alone.” -Horace

29. #rubytunde@baratunde @CultivatedWit #rubytunde@baratunde @CultivatedWit

30. #rubytunde@baratunde @CultivatedWit

31. #rubytunde@baratunde @CultivatedWit

32. #rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit Let’s go to the internet.

33. #rubytunde@baratunde @CultivatedWit

34. #rubytunde@baratunde @CultivatedWit On Humor (Creativity) & Technology (Code), A Theory

35. #rubytunde@baratunde @CultivatedWit #rubytunde Comedy Code 1 = separate, unequal 3 = new format 2 = unexpected/misuseful

36. #rubytunde@baratunde @CultivatedWit #rubytunde 1 = separate, unequal

37. #rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit This is not the innovation we are looking for

38. #rubytunde@baratunde @CultivatedWit 2 = unexpected/misuseful #rubytunde@CultivatedWit

39. #rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit Break on through to the other side

40. #rubytunde@baratunde @CultivatedWit #rubytunde@CultivatedWit parody + performance art + UX insertion