The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices in this area. Key Takeaways: 1) Insights on building strategic plans around human connection in e-commerce personalization 2) Adapting framework of ideation in e-commerce personalization 3) Developing a method around data modeling input rules in A.I.