SlideShare a Scribd company logo
HCIK 2024
아바타의 존재와 피드백이
반시민적 댓글 동조 행동에 미치는 영향
박윤정 외 6명, 금희조 (성균관대)
Why This Paper
Background
•최근 온라인 마녀사냥, 사이버 폭력 문제 심각
•사이버 윤리 측면에서 과도한 악플, 반시민적 행동 제재 필요
•반시민적 댓글과 그에 공감하는 행동 증가하는 현상에 대해 사회적 대응 필요
•의인화된 아바타를 활용하여 온라인 상에서 반시민적 댓글에 공감(Like)
하는 행동에 대한 개선
Research Objective
•의인화된 아바타의 피드백이 사람들의 반시민적 댓글에 공감하는 행동에
어떤 영향을 미치는가?
Research Question
Method
Takeaways
Findings
•41명 대상 Between 실험 진행
•메타버스 기반 가상 뉴스 플랫폼 구축
•참가자들이 반시민적 댓글 선택할 때 공감 행동 개선을 요구하는
아바타의 피드백 제공
•실험 이후 사후 설문 진행
•죄책감, 인상관리욕구 및 반시민적 행동 피드백에 대한 순응도 문항 측정
결과, 아바타의 유무가 행동 개선 의지에 유의미한 것으로 나타남
•아바타 피드백으로 온라인 상 반시민적 행동 억제에 도움 가능성 제시
•컴패니언으로서의 AI 아바타 활용 가능성 확인
•인간-AI Social Actor로서의 상호작용 연구 분야 탐색
•댓글 매크로에 대한 대응법으로서 활용 가능성 확인
HCIK 2024
인공 컴패니언의 역할에 따른
대중 인식 및 요구사항 분석
박선경, 주다영 (국민대)
Why This Paper
Background
•GPT를 통한 에이전트, Conceptual-Bot 생성이 가속화되고 있음
•공급 대비 수요 사용자의 인식은 어떠한가?
•인공 컴패니언 공급 증가 ex) 이루다, Replika
•공급 대비 대중의 인식 다룬 연구는 부족
•인공 컴패니언의 역할에 따른 대중의 인식 차이와 역할별 요구사항 도출
Research Objective
Method
Takeaways
Findings
•썸트렌드 사용하여 2020/10/14~2023/10~13 데이터 수집
•분석 사이트 : 블로그, X
•‘인공 컴패니언’ - 고령자, 어린이, 의료 분야 관심 높음, 돌봄 서비스 긍정
•‘비서’ - 효율성 향상 측면에서 높은 관심, 기대
•‘연인’ - 낮은 관심, 외적 요소, 윤리적, 사회적 문제 고려 필요
•‘친구’ - 낮은 관심, 관계성 낮음
•인공 컴패니언에 대한 인식 확인 - 기능적 활용 기대
•교호적 대상으로서는 아직 충분한 인식 X
인공 컴패니언 비서
친구 연인

More Related Content

Featured

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
DevGAMM Conference
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
Erica Santiago
 

Featured (20)

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 
Barbie - Brand Strategy Presentation
Barbie - Brand Strategy PresentationBarbie - Brand Strategy Presentation
Barbie - Brand Strategy Presentation
 

Human Computer Interaction Korea Session review_2

  • 1. HCIK 2024 아바타의 존재와 피드백이 반시민적 댓글 동조 행동에 미치는 영향 박윤정 외 6명, 금희조 (성균관대)
  • 2. Why This Paper Background •최근 온라인 마녀사냥, 사이버 폭력 문제 심각 •사이버 윤리 측면에서 과도한 악플, 반시민적 행동 제재 필요 •반시민적 댓글과 그에 공감하는 행동 증가하는 현상에 대해 사회적 대응 필요 •의인화된 아바타를 활용하여 온라인 상에서 반시민적 댓글에 공감(Like) 하는 행동에 대한 개선 Research Objective •의인화된 아바타의 피드백이 사람들의 반시민적 댓글에 공감하는 행동에 어떤 영향을 미치는가? Research Question
  • 3. Method Takeaways Findings •41명 대상 Between 실험 진행 •메타버스 기반 가상 뉴스 플랫폼 구축 •참가자들이 반시민적 댓글 선택할 때 공감 행동 개선을 요구하는 아바타의 피드백 제공 •실험 이후 사후 설문 진행 •죄책감, 인상관리욕구 및 반시민적 행동 피드백에 대한 순응도 문항 측정 결과, 아바타의 유무가 행동 개선 의지에 유의미한 것으로 나타남 •아바타 피드백으로 온라인 상 반시민적 행동 억제에 도움 가능성 제시 •컴패니언으로서의 AI 아바타 활용 가능성 확인 •인간-AI Social Actor로서의 상호작용 연구 분야 탐색 •댓글 매크로에 대한 대응법으로서 활용 가능성 확인
  • 4. HCIK 2024 인공 컴패니언의 역할에 따른 대중 인식 및 요구사항 분석 박선경, 주다영 (국민대)
  • 5. Why This Paper Background •GPT를 통한 에이전트, Conceptual-Bot 생성이 가속화되고 있음 •공급 대비 수요 사용자의 인식은 어떠한가? •인공 컴패니언 공급 증가 ex) 이루다, Replika •공급 대비 대중의 인식 다룬 연구는 부족 •인공 컴패니언의 역할에 따른 대중의 인식 차이와 역할별 요구사항 도출 Research Objective
  • 6. Method Takeaways Findings •썸트렌드 사용하여 2020/10/14~2023/10~13 데이터 수집 •분석 사이트 : 블로그, X •‘인공 컴패니언’ - 고령자, 어린이, 의료 분야 관심 높음, 돌봄 서비스 긍정 •‘비서’ - 효율성 향상 측면에서 높은 관심, 기대 •‘연인’ - 낮은 관심, 외적 요소, 윤리적, 사회적 문제 고려 필요 •‘친구’ - 낮은 관심, 관계성 낮음 •인공 컴패니언에 대한 인식 확인 - 기능적 활용 기대 •교호적 대상으로서는 아직 충분한 인식 X 인공 컴패니언 비서 친구 연인