A discussion of intellectual property protection, unfair competitive advantage, raising capital, startup funding, crowdfunding and lean startup methodology. The presentation includes information on "Startup Legal Tasks - First 60 Days", Crowdfunding Legal Checklist, a overview of Equity Crowdfunding, best practices for Lean Startup Methodology, and the difference between copyrights, trademarks, trade secrets, utility patents and design patents explained. Also included is "The Only 10 Slides a Pitch Deck Needs", information on Unfair Competitive Advantage, and a list of popular donation based, reward based, and equity based crowdfunding platforms. I hope you enjoy it and prosper in your startup. About the author: David N. Sharifi is a entertainment and trademark attorney at L.A. Tech & Media Law Firm. He currently practices Intellectual Property Law, including Trademark, Copyright, and New Media Law in Southern California. His new media practice focuses in technology startups and growth companies in the mobile, web and software as a service field. David can be reached at his Los Angeles office at 310-751-0181 or david@latml.com. The contents of this presentation are a general discussion of legal issues and should not be relied on without the advice of an experienced attorney.

1. IP PROTECTION
FUNDING STRATEGIES
LEAN STARTUP METHOD
L.A. TECH & MEDIA LAW FIRM
David N. Sharifi, Esq.
Founder & Principal Attorney
www.latml.com
david@latml.com
Ph: 310-751-0181
8052 Melrose Ave., Los Angeles, CA 90046
May, 2013

2. David N. Sharifi, Esq., TECH & MEDIA LAW
FIRM
, L
© L.A. Tech & Media Law Firm (www.LATML.com)

3. TOPICS
IP Protection Strategy
Startup Funding Strategy
Lean Startup Methodology
© L.A. Tech & Media Law Firm (www.LATML.com)

4. IP PROTECTION STRATEGY
TYPES OF INTELLECTUAL
PROPERTY
COPYRIGHTS protect original works
of authorship
(text, image, video, music, software
code).
TRADEMARKS are source
identifiers. Protect the consumer
from fraud.
TRADE SECRETS. Protect
Confidential Info Recipes. Protected
by Confidentiality Agreement only.
PATENTS (Utility) protect functional
inventions that are non-obvious
PATENTS (Design) patents protect
ornamental (non-utilitarian) elements
of physical products
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5. IP PROTECTION STRATEGY
UNFAIR ADVANTAGE
UNFAIR
ADVANTAGE
Brand
Loyalty
Proprietary
IP Assets
(Copyrights,
Patents, TS)
Unique
Selling
Propositions
Exclusive
Relationship
Talent /
Employees
Digital Assets
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6. START UP FUNDING STRATEGIES
Venture Capital | Angel Investors | 3Fs
Pitch Deck (10 Slides). Business Plan.
“A” Team
Bidding War
Underpromise  Overdeliver
Timeline: 1-9 months
Traction / Stage of Development
Use of Funds
ABC. Always Be Closing.
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7. START UP FUNDING - PITCH DECK
Problem Solution Team Demo
Total
Addressable
Market (TAM)
Traction
Competitive
Landscape
IP & Unfair
Advantage
Financial Model
(Repeatable /
Scalable
Business Model)
Capital Raise –
Use of Funds
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8. Startup Legal Tasks – First 60 Days
Company Formation
Set up business
to operate, own
assets, and
contract.
Protect personal
assets of owners.
Trademark Protection
Is the trademark
protectable?
Is the trademark
infringing?
Digital
Properties.
Business Plan
Marketing
Product
Development
Financials
Lean Startup
Business
Operation
NDAs
Product Dev.
Contracts (WFH)
Marketing
Contracts (WFH)
Employees
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9. STARTUP FUNDING STRATEGY
CROWDFUNDING
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10. STARTUP FUNDING STRATEGY
TYPES OF CROWDFUNDING
DONATION BASED REWARD BASED
LOAN BASED EQUITY* BASED
CROWDFUNDING
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11. STARTUP FUNDING STRATEGIES
EQUITY BASED CROWDFUNDING
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Jumpstart Our Business Startups Act (JOBS)
Eases, but does not eliminate, regulations for accepting small contributions from private individuals (crowdfunding)
without an IPO.
NOT legal yet – expected first half of 2014, pending SEC rules.
Cap on Equity Crowdfunding raised per year
Cap Equity Crowdfunding Investment per year by individual
Disclosure Requirements

12. STARTUP FUNDING STRATEGY
CROWDFUNDING PLATFORMS
PLATFORMS/MIDDLEMEN
•Kickstarter.com
•Indiegogo.com
•Somolend.com
•Fundable.com
•Funrise.com
•Angelist.com (Equity)
MARKETING
•Confidentiality
•Early Users
•Traction
•Promotion
•Virality
•Rewards
LEGAL
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13. STARTUP FUNDING STRATEGIES
CROWDFUNDING LEGAL ISSUES
Company Formation
Founders
Agreement
Limited
Liability
Intellectual Property Clearance
Do you own
the IP?
Does the IP
infringe
others’?
Securities Issues
Disclosure
Requirements
Equity
Contract
Liability in
Reward CF
Misc.
Tax
Labor Code
FTC
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14. LEAN STARTUP METHODOLOGY
“Startup” definition: a temporary organization designed to search for a
repeatable and scalable business model.
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15. LEAN STARTUP
Make the process of starting a company less risky.
Traditional Method Lean Startup
5 Year Projections and
Business plan
1-2 year projections. Pitch
deck. Business model canvas
Years of R&D in stealth mode
build perfect product
Pre-launch marketing. Build
minimum viable product (MVP)
Annual updates Agile Development. “Pivot”
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16. LEAN STARTUP
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“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison

17. © L.A. Tech & Media Law Firm (www.LATML.com)
Questions
david@latml.com
Phone: 310-751-0181
www.LATML.com/resources
www.LATML.com/blog
@LATechLaw