SlideShare a Scribd company logo
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

Learning Outcome 1: Understand
how multimedia is used to meet
       business objectives

                Criteria
       P1       Explain how multimedia is used
                to meet business objectives




          Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Scenario:




          Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Assignment 1 Task 1:




          Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

              BUSINESS OBJECTIVE?
Business objectives are a way for an organisation to define its goals and
   direction. A company uses a combined strategy at every level of its
   operation to achieve its objective. Business objectives use strategies and
   tactics to implement the course and direction. It is a proactive measure
   rather than a reactive one. Again, this always requires first writing a
   business plan.

In order for a company to establish a business objective, it must first
    understand where it stands and where it has been. It then determines
    what its goals are and how it will attain them. Companies generally create
    a document called a "strategic plan," that analyzes these factors and lays
    the groundwork for its combined goal. Each member and division of the
    organization is taken into account.




            Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

              BUSINESS OBJECTIVES

• For Unit 43 we are going to be using the
  College and it’s new building facilities as our
  client.

• List at least 4 Business Objectives that the
  college should put in place to inform the local
  area of the improvements.


           Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Links 1-4 What is Multimedia?
   http://www.youtube.com/watch?v=y9k-
   XUhvbAI&feature=related
   http://www.youtube.com/watch?v=Wq8ROlCxyqI&feature=related


   http://www.youtube.com/watch?v=aaPQUSzBQHU&feature=related

   http://www.youtube.com/watch?v=J8xZpReC-b8&feature=related


   http://www.youtube.com/watch?v=I2gh-CGjgJY&feature=related




          Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Education – E-Learning
   Traditionally, computer-based education
   programs used separate multimedia
   components such as texts, images, audio clips
   and video clips, and presented them in a
   sequence decided by the author.

   Nowadays, multimedia in education allows the
   programs to be user-driven, and not restricted
   by time.

   It has been shown that the use of multimedia
   teaching resources has helped many students
   to understand their studies better, and to
   remember things better, too.

   Interest in e-learning is growing fast, because
   students can study at a time that suits them
   and can study from home if they want.

           Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Entertainment
   A multimedia product should
   entertain and engross the user.
   Entertainment sources can be
   viewed in a variety of multimedia
   contexts, including games, videos
   and DVDs.


   Traditional ways of viewing media
   are increasingly being replaced by
   new methods, such as downloading
   content to mobile phones or
   streaming over the internet.

          Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

      Virtual Reality
Flight simulation software is an example of a virtual reality
resource

A virtual reality programme presents you with multi-sensory
information and 3D effects in real-time. When you interact with
a virtual reality program you have a sense of being completely
immersed in it. Many museums and institutions now offer virtual
tours of their buildings on their websites and these give you the
impression of walking through the actual museums, making your
own decisions about where to go.

Virtual reality can be used to simulate real events, such as flying
an aeroplane.

The main advantage of this is that pilots can be presented with
what look like dangerous situations, and learn how to deal with
them, but their lives are not at risk
                                       http://www.virtualfreesites.com/

               Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Public Information – Virtual Tours
   Multimedia public access points are often located in
   museums or town centres. People use them as an
   information point to find out what they want to
   know.

   Example
   Abus station may use a public access point to inform
   customers of bus times and tourist information
   centres may use them to inform people about tourist
   attractions and events.

   The interfaces rely on being simple and user-
   friendly, so everyone can use them regardless of
   ability or experience.

   A lot of public access points use a touch-screen input
   device because they are easy-to-use and more hard-
   wearing than a mouse and keyboard.

           Explain how multimedia is used to meet business objectives
Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure

   Marketing and Advertisement
   When marketing and advertising a product, it is
   important to identify and satisfy the end-user's
   requirements.

   Multimedia has altered the way products are
   advertised and marketed, and offered a new
   marketplace for this activity.

   The internet has opened a new area for advertising
   and marketing. Products are advertised in
   banners, pop-up windows, links, embedded
   video, flash movies and more. Whether you're
   using a website to research a project or just
   checking your email, adverts are hard to escape.




          Explain how multimedia is used to meet business objectives

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Unit 43 as1 tutor p1

  • 1. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Learning Outcome 1: Understand how multimedia is used to meet business objectives Criteria P1 Explain how multimedia is used to meet business objectives Explain how multimedia is used to meet business objectives
  • 2. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Scenario: Explain how multimedia is used to meet business objectives
  • 3. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Assignment 1 Task 1: Explain how multimedia is used to meet business objectives
  • 4. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure BUSINESS OBJECTIVE? Business objectives are a way for an organisation to define its goals and direction. A company uses a combined strategy at every level of its operation to achieve its objective. Business objectives use strategies and tactics to implement the course and direction. It is a proactive measure rather than a reactive one. Again, this always requires first writing a business plan. In order for a company to establish a business objective, it must first understand where it stands and where it has been. It then determines what its goals are and how it will attain them. Companies generally create a document called a "strategic plan," that analyzes these factors and lays the groundwork for its combined goal. Each member and division of the organization is taken into account. Explain how multimedia is used to meet business objectives
  • 5. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure BUSINESS OBJECTIVES • For Unit 43 we are going to be using the College and it’s new building facilities as our client. • List at least 4 Business Objectives that the college should put in place to inform the local area of the improvements. Explain how multimedia is used to meet business objectives
  • 6. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Links 1-4 What is Multimedia? http://www.youtube.com/watch?v=y9k- XUhvbAI&feature=related http://www.youtube.com/watch?v=Wq8ROlCxyqI&feature=related http://www.youtube.com/watch?v=aaPQUSzBQHU&feature=related http://www.youtube.com/watch?v=J8xZpReC-b8&feature=related http://www.youtube.com/watch?v=I2gh-CGjgJY&feature=related Explain how multimedia is used to meet business objectives
  • 7. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Education – E-Learning Traditionally, computer-based education programs used separate multimedia components such as texts, images, audio clips and video clips, and presented them in a sequence decided by the author. Nowadays, multimedia in education allows the programs to be user-driven, and not restricted by time. It has been shown that the use of multimedia teaching resources has helped many students to understand their studies better, and to remember things better, too. Interest in e-learning is growing fast, because students can study at a time that suits them and can study from home if they want. Explain how multimedia is used to meet business objectives
  • 8. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Entertainment A multimedia product should entertain and engross the user. Entertainment sources can be viewed in a variety of multimedia contexts, including games, videos and DVDs. Traditional ways of viewing media are increasingly being replaced by new methods, such as downloading content to mobile phones or streaming over the internet. Explain how multimedia is used to meet business objectives
  • 9. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Virtual Reality Flight simulation software is an example of a virtual reality resource A virtual reality programme presents you with multi-sensory information and 3D effects in real-time. When you interact with a virtual reality program you have a sense of being completely immersed in it. Many museums and institutions now offer virtual tours of their buildings on their websites and these give you the impression of walking through the actual museums, making your own decisions about where to go. Virtual reality can be used to simulate real events, such as flying an aeroplane. The main advantage of this is that pilots can be presented with what look like dangerous situations, and learn how to deal with them, but their lives are not at risk http://www.virtualfreesites.com/ Explain how multimedia is used to meet business objectives
  • 10. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Public Information – Virtual Tours Multimedia public access points are often located in museums or town centres. People use them as an information point to find out what they want to know. Example Abus station may use a public access point to inform customers of bus times and tourist information centres may use them to inform people about tourist attractions and events. The interfaces rely on being simple and user- friendly, so everyone can use them regardless of ability or experience. A lot of public access points use a touch-screen input device because they are easy-to-use and more hard- wearing than a mouse and keyboard. Explain how multimedia is used to meet business objectives
  • 11. Keywords: Promotion & Advertising, Education & Training, Entertainment& Leisure Marketing and Advertisement When marketing and advertising a product, it is important to identify and satisfy the end-user's requirements. Multimedia has altered the way products are advertised and marketed, and offered a new marketplace for this activity. The internet has opened a new area for advertising and marketing. Products are advertised in banners, pop-up windows, links, embedded video, flash movies and more. Whether you're using a website to research a project or just checking your email, adverts are hard to escape. Explain how multimedia is used to meet business objectives