HSBC was fined $1.2 billion for failing to properly monitor $200 trillion in transfers, many of which were linked to Mexican drug cartels. It was later uncovered that HSBC had hidden £78 billion in an undisclosed Swiss bank account that was used to launder money from arms dealers, drug cartels, organized crime, and tax evaders. The document proposes a satirical advertising campaign and flyers targeting these criminal groups, highlighting HSBC's willingness to work with them by defacing HSBC's public apology letters in a personal, handwritten style.

3. In 2012…
HSBC ‘failed’ to monitor $200 trillion in transfers from medium-to-high risk countries/businesses
(The majority from Mexican drug cartels)
They said sorry,
They were fined only 1.2 billion (5 weeks profit)
Everyone forgot about it.
But that’s money laundering, right?

4. Now it was uncovered that…
HSBC hid away £78 billion in one account in tax-haven Switzerland
Completely off the books, know one but the owners knew about the accounts.
Again, these accounts were used to launder money including:
Arms dealers, drug cartels, organized crime and those wanting to evade tax…
HSBC said sorry again in the newspapers…

6. We created our own copy of this..

10. Campaign:
HSBC – The Place To Be

11. Are you a drug king pin?
Are you a leader of organized crime?
Are you an arms dealer?
Are you wanting to evade your tax?

12. Using this document it can create a fly poster campaign
– putting it into the public domain like the apology letter (but without the bullsh*t)
Satirical advert for HSBC – aimed at those who used the offshore accounts – Arms dealers,
Defacing the apology letter – using their own apology as the content
A downloadable .pdf for anyone to download, deface and then paste up
Typeface is your own handwriting – personal, expressive & own statement