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This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
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Connect-a-Mater:The One Stop Solution for your CareerNilav Patro
The one stop solution for all your career related problems.
This comprehensive analysis and description of the Marketing Plan will drive everyone towards it.
Presented by Prof Ari Kuncoro, Dean of the Faculty of Economics and Business, Universitas Indonesia, during the High Level Seminar Project 2045: The Path to Peaceful and Prosperous Indonesia and Japan 2045 held in Jakarta on 9 December 2018 by the Economic Research Institute for ASEAN and East Asia (ERIA) and UNDP Indonesia, under the funding of the Government of Japan.
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Transforming the Philippine Talent Value Proposition into a Competitive Advan...Alejandro Melchor III
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2. INTRODUCTION
• largest integrated Information Communication Technology (ICT) company of
Pakistan.
• offer latest digital and telecommunication technologies today
• PTCL offers products and services like high speed Broadband internet, CharJi
wireless internet, Smart TV (IPTV) service, over-the-top (OTT) applications like
Smart Link App, Smart TV App and Touch App, and world class digital content.
• PTCL is proud of its more than 70 years heritage
• PTCL has always played its part in development of the country
3. MISSION STATEMENT
• Mission Statement :
To be the leading and most admired Telecom and ICT provider in and for Pakistan.
Recommend:
"To be the leading provider of innovative telecommunication solutions, enriching
lives through seamless connectivity, exceeding customer expectations, fostering
employee development, and contributing positively to society and the
environment, while maintaining market leadership through excellence, innovation,
and global reach."
4. VISION STATEMENT
• Vision Statement:
• To become Largest Technology Player and National Champion to support Digital
Transformation of Pakistan.
• Recommend:
• "Empowering Pakistan's digital future as the foremost technology leader,
championing nationwide transformation through seamless connectivity and
cutting-edge innovations, for a brighter, connected tomorrow
5. RECRUITMENT AT PTCL:
• PTCL utilizes various sources for job advertisements, including:
• 1. Company Website: PTCL advertises job vacancies on its official website, providing
detailed job descriptions and application procedures.
• 2. Job Portals: PTCL posts job openings on popular job portals such as Rozee.pk,
Indeed, and LinkedIn, reaching a wider audience of potential candidates.
• 3. Social Media: PTCL utilizes its social media platforms such as Facebook, Twitter, and
LinkedIn to announce job vacancies and engage with potential candidates.
• 4. Print Media: In addition to online channels, PTCL may also advertise job vacancies in
newspapers and industry-specific publications to reach a broader demographic.
6. AIDA MODEL FOR INTERNAL AND EXTERNAL SOURCES:
• 1. Attention: PTCL attracts potential candidates' attention through compelling job descriptions,
attractive benefits packages, and engaging social media posts.
• 2. Interest: Through detailed job descriptions and clear career progression paths, PTCL generates
interest among candidates by highlighting the opportunities for growth and development within
the company.
• 3. Desire: PTCL creates desire among candidates by showcasing its positive work culture,
employee benefits, and opportunities for making a meaningful impact in the
telecommunications industry.
• 4. Action: PTCL facilitates the application process by providing easy-to-follow instructions and
user-friendly online application platforms, encouraging qualified candidates to apply for
positions within the company.
7. SELECTION:
• During the selection process, candidates at PTCL may be required to perform various
tasks, including:
• 1. Technical Assessments: Candidates may undergo technical assessments relevant to
the position they are applying for, evaluating their skills and knowledge.
• 2. Psychometric Tests: PTCL may administer psychometric tests to assess candidates'
cognitive abilities, personality traits, and behavioral tendencies.
• 3. Group Discussions/Case Studies: Candidates may participate in group discussions or
case studies to demonstrate their communication skills, problem-solving abilities, and
teamwork.
8. INTERVIEWS:
• 1. PTCL may conduct different types of interviews to further evaluate candidates' qualifications,
experience, and suitability for the role during the selection process including:
• Behavioral Interviews: These interviews focus on past experiences and behaviors to predict future
performance. Candidates are asked to provide specific examples of how they have handled various situations
in the past.
• 2. Technical Interviews: For technical positions, PTCL may conduct interviews to assess candidates'
technical skills, knowledge, and expertise in specific areas.
• 3. Panel Interviews: Candidates may face panel interviews where they are interviewed by multiple
interviewers representing different departments or levels within the organization.
• 4. Competency-Based Interviews: PTCL may use competency-based interviews to assess candidates'
competencies and skills relevant to the job role, such as problem-solving, leadership, and communication
skills.
9. CONCLUSION:
• CONCLUSION:
• PTCL's recruitment and selection processes aim to attract top talent, evaluate
candidates effectively, and select individuals who align with the company's values
and objectives
• Through strategic job advertisement sources, utilizing the AIDA model, and
employing various types of tasks and interviews, PTCL endeavors to build a skilled
and motivated workforce capable of driving the company's success in the
telecommunications industry
