Hreflang Tag - Introduction.pptx
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The hreflang tag specifies the language and geographical targeting of a webpage. It helps search engines like Google serve the correct version of a page to users based on their location and language preference. The tag is useful for brands doing global SEO that have content in multiple languages and regions. It can be implemented by adding a link element to the HTML head specifying the language targeting, or by submitting language version information to an XML sitemap. Examples are given of implementing hreflang tags via HTML and XML sitemap.
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Hreflang Tag - Introduction.pptx
- 1. Hreflang Tag Introduction & Examples
- 2. Hreflang Tag What is Hreflang Tag? • Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. • If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. This helps them to serve the correct version to their users. • For example, if you have a version of a page in both English and Spanish, you are able to designate which page Google should display based on a user’s geographic location and preferred language. Hreflang Code Sample: <link rel="alternate" href="http://example.com" hreflang="en-us" /> (This code tells Google that this English version of the page is specifically directed to a U.S. audience.)
- 3. When to Use the Hreflang Tag? The hreflang tag makes sense for any brand doing global SEO when: • Hreflang gives your content a global SEO boost. In addition to having content in multiple languages, you can also have content targeted towards variants of a single language. • This allows you to localize your content for a specific language and region.
- 4. Implementation of Hreflang Tag (Best Practice) Ways to Implement Hreflang Tag (Best Practice) 1. HMTL link element in the header. Add a link element to the HTML <head> section to point towards a specific language: <link rel="alternate" hreflang="es" href="http://es.example.com/" /> 2. XML Sitemap. Instead of using HTML markup, you can also submit language version information in your sitemap. HTML XML Sitemap
- 5. Example: “Hreflang Tag” Implementation by Other Brands Hreflang Tag Implementation by HTML Hreflang Tag Implementation by XML Sitemap
- 6. Example: “Hreflang Tag” Implementation by Other Brands Websites with few international version of the website can implement hreflang tag using HTML sitemap recommendation.
- 7. Thank You