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1 ページの「作り込み」より、 100 ページの情報を出せる 「仕組み」
「つくる」のではなく「育てる」のが Web サイト ,[object Object],[object Object],[object Object],[object Object],[object Object]
「広報」と「広聴」の両輪があってはじめて先へ進める
Web サイトとは「友だち 100 人できるかな」プロジェクトである ,[object Object]
99 %の中小企業(企業と表記するが官民法人個人問わず)に必要なのはブログと Gmail アカウント( Google アカウント) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web サイトは「フォーマット」 「テンプレート」。 ,[object Object]
ユニークなデザイン(使い勝手)を指向しない ,[object Object],[object Object],[object Object]
「見た目のデザイン」ではなく「運用体制のデザイン」を。 ,[object Object]
「運用体制のデザイン」=  SPD ( See ・ Plan ・ Do )の高回転化
「自社のサイト、どうするか」だけではなく「競合他社のサイト、 どうなっているか」をしっかり行う ,[object Object],[object Object],[object Object]
「誰のためのサイトか」を明確に ,[object Object],[object Object]
「絞りこむ」ことがとても大切 ,[object Object],[object Object]
「世界へ向けて」ではなく 「知り合い・ご近所へ向けて」。
ネット上の人の流れが変わってきている ,[object Object],[object Object]
「 Web デザイナー」 「 Web 制作者」から、 「 Web コーディネーター」 「 Web 利活用者」的なものへの変質が進む ,[object Object],[object Object]
「ウチは特別」(ウチの場合は〜・ウチは特殊で〜・この業界は〜・ウチの上司は社長は〜)と言わない ,[object Object]

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