Boris Gantsevich has been a licensed realtor for 10 years and works with Capitis Realty in Palm Springs, California. Through shadowing Boris, the author learned that being a successful real estate agent today requires both people skills and technology skills. Key technologies agents use include the internet, email, MLS 2.0 listings, cell phones, GPS, electronic lock boxes, zip forms software, and social media like Facebook pages. These technologies allow agents to quickly research properties, communicate with clients, and automate tasks to be more efficient in today's fast-paced real estate market.

1. Real Estate Agent in
Today’s Market
Boris Gantsevich Real Estate Agent

2. By: Boris Gantsevich
Multiple Subject -
Commerical Real Estate
Residental Real Estate

3. This externship was with Capitis Realty in
Palm Springs, California

4. The Real Estate Agent
Boris Gantsevich
• Boris Gantsevich has been a licensed realtor for Ten years. He
has seen technology become a major factor in becoming a
successful agent. Later in the presentation technology and its’
role in real estate will be further examined.
• Besides technology, people skills play a vital role. Patience, and
being an excellent listener along with collaboration skills all make
Mr. Boris Gantsevich a successful agent. He concentrates his
business in the Coachella Valley, but has experience and
success in other markets within the southern California area.

5. Boris Gantsevich works with
Capitis Realty
• Whether you are buying or selling, CAPITIS REAL ESTATE offers creative
marketing concepts and services to allow you to take full advantage of
today’s Real Estate opportunities.
• From finding revenue generating investment opportunities to the home of
your dreams, your CAPITIS REAL ESTATE Team of local experts are with
you every step of the way.
• When you are looking to buy a home or sell a property in a vacation rental
destination, it takes a special team who understands the unique
opportunities and benefits in these locations.
• CAPITIS REAL ESTATE offers experienced Agents who are fully trained
with working in a Vacation destination environment, and has produced
unique and effective programs that offer you a step up in finding or selling
your home.

6. My Goal
• My goal for this externship was to shadow a professional real
estate agent in today’s market and observe what skills are
needed, in particular what technological skills and knowledge
are required to make a successful agent.
• Here is what I learned:

7. Ready, Get Set, Go Go Go!
• Buying or selling a house or condominium is one of the biggest decisions of a
person’s life, and real estate agents and brokers help people negotiate what can
be a confusing process.
• When someone wants to sell or rent his property she usually calls a real estate
agent. A large chunk of the real estate agent’s day may be spent on the phone
obtaining listings for his agency. The agent also arranges to advertise the
properties he is showing and may visit each property before it is shown to
clients. He needs to know about everything from floor plans to heating systems
to septic systems - he’s a matchmaker, and he’s got to know all sides of the
equation.
• It’s also important for an agent to be familiar with the neighborhoods he works in,
so he can counsel his clients about the property’s fair market value. A good real
estate agent is informed about things wide ranging as school ratings, tax rates or
public transportation as well as being fully aware of the going mortgage rates.
• Negotiating skills are not just important but critical for real estate agents.
• Networking is a big part of the job - most real estate agents develop a group of
attorneys, mortgage lenders and contractors to whom they refer their clients.

8. • Before you can use the title, “Realtor” you must have
a real estate license and become a member of the
National Association of Realtors. Every state requires
that a broker or agent undergo a series of
examinations and log some experience before he is
granted this license. Continued education is required
every few years to maintain the certification.
• Many real estate boards offer preparatory classes.
But each state has it’s own test. So should you wish
to work in a different state, you’ve got to pass their
exam.

9. Technological Evolution
While people skills remain a very
important skill, I learned that in order to
be competitive in today’s real estate
market one must be able to utilize
technology as a tool in this field.

10. Necessary Tools
During my externship I was able to
compile a list of the most necessary
tech tools:
1. Internet: Information is instantly available.
2. Email: Able to respond to sellers and buyers
immediately.
3. MLS 2.0: A very advanced system with links
to tax information, schools, neighborhoods,
financing and other valuable information.
There is no need to go out and see properties
unless buyer is interested in specific homes.

11. Tools continued…
3. MLS 2.0 also allows the consumer to access
this information which empowers them to
their own research freeing up valuable time
for the agent.
4. Cell Phones- much research can be done on
the phones and has instant communication
5. GPS- used to have to look up homes in the
Thomas Guide, now able to enter in address
and directions are given in car.

12. Tools….
Electronic Lock Boxes- actually have cell
phones built into them. Allows agent
access to sellers homes in a safe and
secure manner. Also records which
agents have seen the home so they can
be followed up on in a professional
manner.

13. Tools…
6. Zip Forms Software- Has all 200 forms on
line that are needed in a transaction. Agents
can keep track of paperwork and signatures.
7. Fan Pages- Becoming more popular as it is
widely accepted and preferred (Facebook) to
utilize a Fan Page for promoting your
business and sharing comprehensive listing
data.
8. Showing Suite- All-in-one real estate
productivity software that automates tasks.

14. Much Thanks!
Mr. Boris Gantsevich for allowing me to learn
from him and to take time to help me fulfill the
requirements for the externship.
https://sites.google.com/view/borisgantsevich
http://www.manta.com/c/mh13gh2/borisgantsevic
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https://www.facebook.com/BorisGantsevich1
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best-known-as-a-real-estate-agent/483179