The document provides information about career opportunities as a real estate agent with Better Homes and Gardens Real Estate Gary Greene. It summarizes the benefits agents receive, including business generators to help jumpstart their career, marketing systems and support, office expense support, and training and coaching opportunities. The document aims to showcase the comprehensive resources and support provided to help agents build their careers and business.

1. Real Estate
Career
Opportunities

2. Why is
Better Homes and Gardens Real Estate
Gary Greene
looking for NEW real estate agents?
• FACT: The National Association of Realtors® predicts that 50% of
the agents, who are practicing real estate today, will leave the
business over the next 5-10 years.
• Why? The answer is a multifaceted one. A few reasons are:
1. Technology continues to accelerate. Agents that use
technology to increase customer service and productivity will
continue to “edge out” agents who don’t get it.
2. Increased access to real estate information has armed
consumers with more knowledge and raised their
expectations for the services provided by real estate agents.
Many Realtors® find it difficult to make the transition to a
“trusted advisor and consultant” with a multi-channel
marketing role.
3. The new consumer is independent, techno-literate and
socially networked. Consumers have control of the service
quality perception. Consumers want a relationship first.
Many Realtors® find this the most difficult leap having come
from 2 decades of an agent-centric business environment.
New real estate agents are the future of our organization.
Go to www.GaryGreene.com/Careers
We provide a free, no obligation Personal
Development Plan for you on the results!
5

3. Typical Day in the Real Estate Business:
Want to be Full-Time or Referral Agent?
One of the lures of the real estate business is that there is a lot of flexibility in your schedule
and activities.
There are literally dozens of activities that, as an agent, you can take part in during your
business week, such as the following:
– Previewing your office’s new listings on your office tour; - increase product knowledge
– Previewing properties listed by other agencies; - expand product knowledge
– Completing paperwork on transactions; - attention to details
– Following up with prospects; - developing and solidifying relationships
– Setting showing appointments; - organizational skills
– Attending office meetings; - grow your knowledge of the industry
– Finding potential customers/clients; - prospecting
– Giving listing proposals; presentation, sales and negotiation skills
– Answering calls at the office as assigned, or holding homes’ open.
There are certain critical activities agents must perform to get paid, such as prospecting to find
buyers and sellers, listing saleable properties and selling properties.
Agents who create careers quickly focus more on prospecting and business-producing
activities.
Can I work part-time in real estate while I transition from my existing job? It is very rare
that one succeeds in real estate while holding another job. As a real estate agent, you
work as a fiduciary for your client – holding their interests above your own. Being
employed in another capacity restricts your ability to serve your clients and therefore
jeopardizes your fiduciary relationship.
The real estate business is dynamic and changes daily. The availability of properties change,
interest rates fluctuate and clients you work with want you available on their time
schedule. It is imperative that you are available to communicate with the office, the
marketplace and your customers and clients on a regular basis.
If going into real estate full-time is not an option right now, we offer a compelling option!
Get your real estate license and join our referral club. In this way, you save the ongoing
expenses of being in real estate and make good money referring buyers and sellers to a
full-time licensed agent. When the time is right to jump in full-time, we can simply transfer
your license from referral to full-time. Talk to one of our managers about the possibilities!
At Better Homes and Gardens Real Estate Gary Greene, we
believe new agents are vital to our continued growth and
profitability, and we are committed to their success through
training, support and innovative tools.
We welcome new agents that want to build a successful career.
6

4. 10 Characteristics of the Successful Salesperson
Do You Think You Have What It Takes?
1. Sociability – A natural tendency to gain satisfaction by associating with
other people.
2. Assertiveness – A natural tendency to take initiative in order to influence or
control some aspect of the environment.
3. Achievement – The consistent need an individual feels for the achievement
of rewards such as high performance, income, and status. People with
a strong success drive will accept challenges and endure hardships in
order to succeed.
4. Dependability – People with high dependability tend to be accurate,
thorough, detail-oriented, conscientious and on time.
5. Emotional resilience – The amount of psychological energy and mental
endurance an individual has under normal conditions.
6. Financial Stability – The pressure of unpaid bills can be unnerving to a new
salesperson. We find that adequate savings of at least four months of
living expenses enables a new salesperson to concentrate more on
finding solutions for their clients.
7. Support – This is perhaps the most important ingredient. The confidence,
support, trust and understanding of family and friends is the most
valuable asset to the new salesperson. A clear understanding of the
hours and demands of the business by all parties is helpful.
8. Enthusiasm! The public rates this as one of the top three most important
characteristics in choosing a real estate agent.
9. Sales Ability:
• Building rapport and acquiring information;
• Listening and Comprehension skills;
• Managing the sales process;
• Closing Skills.
10. Techno-literate – Most consumers expect agents to work with efficient,
high-tech tools.
Get a free assessment and development plan based on your responses.
www.GaryGreene.com/Careers
7

5. Beyond Traditional
Branding
• Buyers are no longer buying a home, they are buying a lifestyle. Our
company, along with Gary Greene, our brand partner, has created a toolset that
allows you to speak to this changing consumer so they want to work with you. This
includes more and better information such as tips, articles, social media forums,
videos—ways to empower the consumer and ways to empower our agents to speak
to the consumer in the way they expect to be spoken to.
• And what’s unique about us—we are a brand who, when we have those
conversations, it feels authentic to the consumer. We are on their coffee tables
every month of the year. We mean home and community to millions of people. We
are relevant well before and after the transaction takes place. No one else in
the industry can say that.
14

6. Begin with a Brand that Stands for Home
Market Coverage
~Houston has 20 Better Homes and Gardens Real Estate Gary Greene offices – .
One of the offices serves as your home-base and the remainder welcome you to use their facilities, as needed.
~Opportunities expand for you with our network of over 1,000+ sales associates in Houston for buyer
and seller referrals in your local market!
Market Prominence
The Brand
– The Better Homes and Gardens named, owned by Meredith Corporation, has been a staple in American life
since 1924. The brand represents a true passion for the home with a deep commitment to homeownership
that
builds qualify of life for individuals, families and communities. We deliver a full-service value proposition that
engages the best technologies to meet the needs of homebuyers and sellers of every generation.
Better Homes and Gardens Real Estate Gary Greene is #1 in Houston and in The Top
100 Nationally!
-In 1963, Gary Greene founded Gary Greene, Realtors® and our history began. From the beginning, the company
experienced meteoric growth and has remained one of the top real estate firms in the Houston market throughout the
years. Today, Better Homes and Gardens Real Estate Gary Greene is Houston’s leading real estate company in listings
taken, sales and total units sold, according to the 2011 Houston Association of Realtors® MLS Ranking Report. We are
THE ONLY Houston-based residential real estate company ranked nationally by Real Trends in the Top 100 Brokers by
closed transactions year after year.
Professionally Staffed Offices and State-of-the-Art Facilities
Better Homes and Gardens Real Estate Gary Greene has Houston’s most aesthetically appealing offices. After all, first
impressions are lasting impressions. These professionally staffed offices provide a full array of administrative support
personnel. State-of-the-art technology with instant Internet access, network servers, fax, copy and voice mail systems -
are at your service. At Better Homes and Gardens Real Estate Gary Greene, we pride ourselves in providing the support
you need to grow
your business.
A Philosophy of Spirited & Passionate Performance
We select associates with commitment, drive and a focus on learning,
growing and improving. We are your partner in achieving outstanding consumer
satisfaction and so, we put as much into your success as you do. Applicants that
are employed in another capacity are welcome to join our referral team!
Compensation that Grows with Experience!
A competitive compensation package is important. We invite you to consult with
a manager on the opportunities available to you.
15

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16

8. Career Building Benefits [page 2]
Gary Other
Marketing Systems and Support Greene Broker
1. Announcements – unlimited eCards and 100 mailed
including postage
2. Billboards – drive traffic to view your listings
3. Business Cards – your 1st 500 FREE with photo
4. Buyer/Seller Service Guarantee – to substantiate your
value.
5. Car Signs – personalized magnetic signs promoting you
everywhere you drive.
6. Creative Services Systems – FREE advertising design
and placement
7. Digital “Distinctive Collections” Homes Magazine –
FREE exposure of your upscale listings.
8. Digital Marketing Center – keep tech savvy prospects
instantly in the know with a broad array of options.
9. eCard/Flyer/Newsletter/Brochure/Digital Media Center –
design and distribution platform
10. eMail Alerts – to set up for our prospects
11. Facebook Think Tank and iPad Power Grid – receive and
share “tricks of the trade” and new apps with other
agents
12. Distinctive Collections Magazine – in print, free for your
upscale listings.
17

9. Career Building Benefits [page 3]
Gary Other
Marketing Systems and Support [continued] Greene Broker
13. Houston Chronicle – FREE advertising of your open house during
pre-scheduled dates.
14. Homeselling/Homebuying Proposal – in print, laptop and iPad
version – customizable.
15. Houston Homes for Sale – app to search for homes in Houston
via cell phone. Distribute to your sphere and get all the leads when
used.
16. Internet Marketing Exposure of your listings on hundreds of real
estate web sites.
17. Just Listed/Just Sold post cards – company participation in
marketing your success!
18. Market Facts – use our blog, overall info, area info, hotness index
and neighborhood market graphs for eNewsletters, etc.
.
19. Multi-Cultural Division – education and networking international
clients.
20. Name Badge – wear everyday! It’s a business generator.
21. Open House Signs – FREE
22. PinPoint Direct Marketing – industry exclusive access to Meredith
data base
23. Power of Color Home Staging Tools – help clients stand out in
the market through tips and tools available to you.
24. Print Marketing Center -
24. Publicity – FREE press releases written on your accomplishments
or awards and distributed to national press and social media.
25. Realtor.com Agent Showcase – market yourself and your listings
at a fraction of the cost others have to pay.
26. Recognition – achievement recognition at awards meetings semi-
annually.
18

10. Career Building Benefits [page 4]
Gary
Business / Office Expense Support Greene Other
1. Business Development Plan and support
2. Contracts. Addenda and legal forms online
3. Competitive Market Analysis – automated home value
estimator program.
4. Computers: High speed internet access, software
programs and e-mail. Coming soon – Cloud computing!
5. Copy Machines – color print and paper for home flyers -
business related marketing.
6. eMail Account – on garygreene.com so your e-mail looks
like you are in real estate.
7. E & O Claims Deductible – one of the most generous
8. Fax Machine
9. Insurance Agent – to help answer clients homeowners’
policies and to write policies, if needed.
10. Laser Color Printers – use in your business for FREE
11. Lockboxes – FREE. A huge reduction in listing costs.
12. Long distance calls – free if business related.
13. Mortgage Loan Officer – in office/ on staff to assist
clients and qualify
14. No Desk Fee
15. No Franchise Fee
19 18

11. Career Building Benefits [page 5]
Business / Office Expense Support [continued] Gary Other
Greene
16. Note cards/Letterhead/Envelopes – free if
business related
17. Non-competing managers
18. Postage – for business related letters
19. Receptionist – full-time and on weekends
20. Title Representative – on call to assist you or
your client.
21. Voice Mail -
22. Web Site – personalized with e-mail alerts
23. Yard Signs – FREE and unlimited.
You can be a One-Stop Real Estate Shop – As a
Better Homes and Gardens Real Estate Gary
Greene agent, you can expand services beyond
the transaction to include offering Residential
Service Contracts, Gibraltar Mortgage, Gibraltar
Insurance and Real Estate Solutions for all move-
related needs These services are optional, yet
available to you because today’s consumer
demands a One-Stop Real Estate Professional
20 19

12. Career Building Benefits [page 6]
Training, Coaching and Enhancing Your Productivity
• Better Homes and Gardens Real Estate – monthly webinars, training and
online educational programs
• Career Coach and Personal Development Program via your real estate
simulator assessment.
• Client Appreciation Program – company partners with you on this automated
4-year stay in touch with past clients program.
• Facebook Training for business pages
• Fast Start Training – 6 money making modules that get you up and running
• GaryGreeneTraining.com – learn the latest tech tips and tricks
• In-House Marketing courses – workshops, webinars, growth and leadership
training
• Landlord and Tenant Conversion Program – company partners with you on
this automated program to turn landlords into sellers and tenants into buyers.
• MyBHGGreenhouse.com – your one-stop resource for marketing, technology
and ready-to-go video.
• Online Image Library – access a broad array of images for your marketing
• Power Up – how to use all FREE money-making marketing systems
• Tech Coach – training on setting up your web site, social media, and how to
follow the money!
• Videos from Better Homes and Gardens Real Estate – access and send
professional videos on pre-listing, staging, power of color, etc.
• Video library – build confidence by watching marketing guru, David Knox
handle objections, negotiations, presentations.
This entire marketing and training package that provides our associates with
the most successful career start in Houston can be yours for $395.
21 20

13. Success Resides on a Solid
Foundation
Training and Professional Development
The most important factors to being
successful in real estate!
Fast Start – How to Earn a Living in Real Estate “earn and learn” classroom
instruction. No matter when you join Better Homes and Gardens Real Estate
Gary Greene, Fast Start, held on Thursdays and Fridays, is ready for you!
Fast Start is comprised of 6 independent modules: Contracts and finance,
securing the listing, buyers and prospecting, marketing support and
prospecting for business and special presentations. Spaced-training enables
you to earn while you learn. You are also better able to absorb the content.
Graduates of our Fast Start program represent the future of our company and
they perform above industry averages.
Power Up – A two-day program designed to give you the keys to all of the
tools and resources available to you through Better Homes and Gardens Real
Estate and Gary Greene that will help you make more money.
Career Development Coach – a full-time in-house coach and mentor
teaches you how to cultivate and grow your business. This program begins
immediately upon joining and includes hands-on prospecting, technology and
career guidance. High-touch and High-tech activities taught during your career
development combine to generate a powerful real estate foundation and
practice for you. You gain confidence to perform and competence to deliver
customer service that’s really a WOW!
The Career Development Program - in your office helps your growth and
profitability. All offices provide strong managerial support and guidance to
expand your education and grow your expertise in the market.
Better Homes and Gardens Real Estate - offers a wide variety of monthly
online courses that can take your career to the next level.
Leadership Training – Better Homes and Gardens Real Estate Gary Greene
conducts an annual Leadership development course for those interested in
management or being a leader in the real estate industry.
22

14. The Brand That Stands for Home will
Open Doors For You
Our Reputation
~Better Homes and Gardens Real Estate Gary Greene has a national reputation for high touch, innovation
and quality services!
~Better Homes and Gardens Real Estate Gary Greene acquired
more listings, sold more listings, and closed more units than any
other company in Houston in 2011.
~Better Homes and Gardens Gary Greene provides access to
the services of Gibraltar Mortgage, a division of Wells Fargo in
all of our offices.
~Gibraltar Insurance enables our associates to serve their clients with quality results in insurance.
~We are privileged to be associated with Cartus Relocation, the largest provider of comprehensive
global relocation services in the United States.
Our Newly Licensed Agents Attest To Be With The Best!
Laura Kelley
Realtor® - Sugar Land Office
I am glad I hang my license with Gary Greene and received proper training and
guidance through the Fast Start program. Due to this program, I am confident I
have the knowledge of what an "exceptional agent" can bring to the table and the
full support from the Gary Greene family.
Kellye Eancheff
Realtor® Champions Office
On the very first day of the Fast Start Training Program, I was brought in
under an umbrella of assistance and security. The instructors and the
training materials were very organized, easy to understand, well
presented, and laid the foundation to prepare me to begin my business
AND to be successful in it! Fast Start gave me the tools to apply the
information that I received in Real Estate school and allowed me to use
it in the real world, in real estate transactions, with real clients.
Deanna Jackson
Realtor® - Bay Area Office
"I interviewed several brokers before choosing Gary Greene and it was the
best decision I could have made. The training was phenomenal with a
wealth of information to actually use in my day to day marketing. My
manager and my career development coach are terrific and are always there
to help if I have questions. The office staff is so supportive. Since starting at
the end of July 2011 I have already had several transactions closed. I'm
actually making money and loving my new career with Gary Greene"
23

15. What Is Our Policy on Commissions?
√ The MORE IMPORTANT Question:
Is our company, our business model, and our manager a
good fit for you?
We encourage you to thoroughly research the answer to
this question, because…commissions are not an issue
when compatibility is not there.
If we BOTH AGREE during our personal interview that we
are a good fit for each other, and a WIN-WIN for both,
then
√ You will be offered a
COMMISSION SCHEDULE that grows through your
performance. As your income grows, we also provide
additional support in marketing and personnel
administration.
For more information — Let’s set a personal interview!
26

16. Power Up to the next step!
• If you are sincerely interested in real estate, then we encourage you to take
the next step.
– If you need to attend real estate school, then consult one of the
school’s listed herein. Each school is equipped to answer your
questions regarding licensure requirements and enroll you in courses
that lead to qualifying to take the exam.
– If you have completed real estate courses or simply want to learn
more about real estate as a career - then set an appointment with one
of our managers for a personal interview.
• Our values are the same as our national brand name and customer service
heritage. We live by a code of conduct that represents honesty, integrity, trust
and fair play.
• If you believe your values closely match ours, and you are energetic,
enthusiastic, and motivated, you may qualify to become a Better Homes and
Gardens Real Estate Gary Greene agent!
High-Touch
Innovation
Quality Solutions
28

17. Ken Brand – 832.797.1779 / 281.367.3531
Better Homes and Gardens Real Estate Gary Greene
9000 Forest Crossing, The Woodlands TX, 77381

18. Why Better Homes and Gardens Real Estate
Gary Greene?
1
And Why Now?

19. Why Better Homes and Gardens Real Estate
Gary Greene?
There are a lot of options in
residential real estate today, but
only one offers:
 A chance to be on the ground-floor of the brand
of the future
 Association with a brand name that 97% of
America knows and trusts
 The opportunity to be relevant to your clients
and sphere of influence every day of every year
—not just during transaction windows
2
What does this mean to you? …

20. Company History and Stats
 850 licensed sales agents
 19 offices serving the Greater Houston area
 Built on a 50 year reputation in the local
community
 5% market share in the HARMLS (the largest}
 Mortgage, Title, Insurance programs for clients
and a host of home services – making you a one-
stop shop for real estate.
3

21. Company Pillars
 More targeted direct-to-consumer marketing
programs
 New tech tools including mobile apps, blogs,
digital marketing templates
 A web-site that delivers an exceptional
experience to on-line consumers
 More quality referrals and corporate relocation
leads
4
 On-line tools for agent education and career
advancement

22. Where Real Estate is Going…and Why
Better Homes and Gardens is Leading
the Way
5

23. Beyond Traditional Branding
TRADITIONAL BRAND LIFESTYLE BRAND
Functional benefit Experiential benefits
Commodity features Value features
Often competes on price Relevant despite industry changes
6

24. Iconic Lifestyle Brands
7

25. Real Estate 3.0
TRENDS AND DRIVERS OUTCOMES
Informed Consumers – Consumers in Control
Pervasive Technology
Next Generation Agents &
73M Echo Boomers
Consumers Driving Change
Current model old A new model begins to
fashioned and broken emerge, difficult for some
8 easy for others

26. Brand History
9

27. 10

28. Brand Promise
Better Homes and Gardens Real Estate is creating exceptional
real estate experiences by:
Empowering our brokers and agents with
excellent service and innovative tools
Helping our customers find their dream homes
through personalized service
Cultivating people’s passion for their homes
11 through our unique lifestyle content

29. Our Core Values
To stimulate energy to a higher level
of inspiration and emotion.
Being actually and precisely
what we claim to be.
To be contemporary in our
approach to business and life.
To have increasing influence.
12
To consistently exceed expectations.

30. The Power of Brand
97%
Brand Awareness
13

31. Watch The Power of the Brand - Video
14

32. A Lifestyle Leader
23 subscription magazines
12 television networks
Lifetime customer
engagement
150 books in print
A multimedia leader
18-34 year olds: fastest growing demographic
15

33. BHG – It’s Where life Happens Video
16

34. Better Homes and Gardens – The Brand
#1 lifestyle magazine
40,000,000 monthly readers
#2 magazine across all categories
17 7+ million unique monthly visitors to bhg.com

35. National Marketing
18

36. Our Brand Family
19

37. Core Brand Marketing
20

38. Urban Properties
21

39. BHGRE Commercial
22

40. Distinctive Collection
23

41. BHG Magazine Advertising
24

42. High Profile Sponsorship on BHG.com
25

43. Nationally-Syndicated Reality Show
26

44. NATIONAL ADVERTISING –
Online – Search Engine Marketing
27

45. Comprehensive Social Media Strategy
28

46. Lead Generation—How We Can Help
You Build Your Business
29

47. CAPITALIZING ON ONLINE LEADS –
Listing Search on BHGRealestate.com
30
30

48. CAPITALIZING ON ONLINE LEADS –
Lifestyle & Community Search
31
31

49. CAPITALIZING ON ONLINE LEADS –
Local Community Info & Stats
http://www.bhgrealestate.com/Look
32
32

50. CAPITALIZING ON ONLINE LEADS –
Listing Distribution
33
33

51. CAPITALIZING ON ONLINE LEADS –
Mobile Technology – iPhone App - TownSelect
34
34

52. CAPITALIZING ON ONLINE LEADS –
LeadRouter CRM
UPDATE LEADS QUICKLY
& EASILY
SEE YOUR STATUS
IMMEDIATLEY
ACCESS KEY FEATURES
ON YOUR PHONE
35
35

53. Unique Content to Help You Stay Top of
Mind
36

54. Royalty Free Image Library – For all Agent
Marketing
BETTER HOMES AND GARDENS REAL ESTATE OWNED PHOTOS ROYALTY FREE
37

55. Branded Video to Email, Share or Embed
38

56. Articles - Email, Include in Marketing & More
39

57. Turning Leads into Sales
40

58. THE GREENHOUSE –
Agent’s One Stop Shop For All Things BHGRE
41

59. CUSTOMIZABLE AGENT AND LISTING MARKETING
The Digital Marketing Center
42
Slideshows, Virtual Tours, Craigslist Templates, eFlyer, eCard & More…
42

60. THE DIGITAL MARKETING CENTER -
Tracking Your Success
! Delivered
! Opened
! Forwarded
! Unique visits
! Geographic location
! Referrers
Monthly training classes
are available to maximize
the digital marketing center
43
43

61. CUSTOMIZABLE AGENT AND PROPERTY
MARKETING
The Print Marketing Center
44
Business Cards, Letterhead, Postcards, Flyers, Brochures & More…
44

62. LEVERAGING THE BHG BRAND –
Personalized Magazine Subscription Program
45

63. LEVERAGING THE BRAND –
BHG Books
Take
Advantage
of
Discounted
Pricing on a
Variety of
Books for
Closing Gift
Ideas - All
Published
by Better
46 Homes and
Gardens

64. LEVERAGING THE BRAND –
BHG Flower Collection
Take
Advantage
of
Discounted
Pricing On
Better
Homes and
Gardens
Flower
Collections
47 though FTD

65. LEVERAGING THE BRAND-
PinPoint Target Direct Mail Program
48
48

66. How We Invest in Your Career
49

67. SKILL DEVELOPMENT
• Instructor Led Virtual Classes
• Virtual Continuing Education Classes
• Self-Paced Classes
• In-Market Programs
• Monthly Greenlight Series
50
50

68. NATIONAL CLIENT SERVICES TEAM
51

69. Better Homes and Gardens Real Estate Gary
Greene Agent Tools
Additional tools, service etc. that we offers
to our agents on a company level:
• www.GaryGreeneTraining.com
• Creative Services Department
•
•
•
•
•
52

70. The Time is Now to Join Our Team!
Ken Brand, Sales Manager /832-797-1779
The Woodlands Area Marketing & Service Center 53
9000 Forest Crossing, The Woodlands TX 77381

71. Sample Listing Presentation
Ken Brand
Realtor® | Marketing Consultant
832-797-1779 / 281-367-3531
KenBrand.com
1
Ken@KenBrand.com
9000 Forest Crossing, The Woodlands TX, 77381
1

72. A Word of Thanks to You!
Thank-you for the opportunity to discuss marketing
your property.
Selling your home is an important decision for you.
My goal is to sell your property for the highest
attainable price, within the time frame that fits your
plans, and to make the home selling process as
stress-free, successful and efficient as possible.
The purpose of my proposal is to help guide you
through the merchandising and marketing process,
to acquaint you with the current market activity and
to explain how Better Homes and Gardens Real
Estate Gary Greene and I can assist you in
achieving the sale of your home.
My hope is that you will be very happy with your
home selling experience.
Again, thank you for allowing me to assist you in
the marketing of your property.
Very truly yours,
Your Name
2
Your Title
2

73. Our Guarantee
Our commitment is to provide a results-oriented real estate experience that will achieve the highest price
possible for your home with the least inconvenience to your family and in a time frame that meets your
needs.
As your marketing professional, I will:
Communicate with you on an agreed upon interval and method: phone, email, text message
Provide you with ideas and recommendations that will enhance the presentation of your home to the public
and to the real estate community.
Develop a list of features that will more likely attract showings to the right buyers.
Schedule the dates you can expect completion of marketing activities including:
 Multi-photo marketing on all web sites, provided web site accepts multi-photos under normal
conditions.
 Color flyers strategically distributed to generate activity
 Mobilize the entire local market sales force of Realtor® members of the Multiple Listing Service®.
This will include e-mail or direct notification to those agents who have sold a home in your area in the
last six months.
 Place your home on multiple internet sites – see our Internet Marketing Menu.
 Communicate daily or weekly updates about changes in your market.
Periodically reevaluate the market, reviewing with you recent activity of sales and new listings.
Provide you with available feedback after showings, when received and be candid about suggestions that are
made to improve our position. I will look for every opportunity to obtain an offer to purchase your
home.
At your request, I will obtain information and a sample quote on insurance for your home in order to facilitate
the sale.
Obtain information from the buyer on their ability to qualify for a mortgage before you are asked to take your
home off the market for a contract.
My manager will be available to discuss any concerns with you.
When an offer is received on your home, I will diligently work as your advocate to help you achieve the
highest price and the best terms possible. I will also be your advocate in the negotiation of repairs.
Coordinate all the closing procedures with the mortgage company, the title company, the appraiser, the
inspectors, and the cooperating agent.
Review your papers before closing, if available and attend the closing with you.
Our Guarantee to You:
Our Guarantee to You:
If, during the listing period, you feel that I do not perform to this standard, you may talk with
my manager and if your concerns can not be satisfied, Better Homes and Gardens
Real Estate Gary Greene will release you from the listing.
______________________________________ ______________________________
Better Homes and Gardens Real Estate Gary Greene Seller
3
_________________ ____________________________________________________
Date Seller
3

74. Understanding Your Expectations
 What are your expectations of your real estate
agent?
 What concerns do you have about working with
a real estate agent?
 How important is regular communication with
your real estate professional?
 How often do you want to be contacted?
4
4

75. Promoting Your Property
Please answer the following to help us target our marketing
to the right buyers.
5
5

76. Strategies to Get Your
Home Sold
6
6

77. #1
Merchandising
7
7

78. # 1 Merchandising
8
8

79. Elements of Merchandising
Access
What potential buyers
Expect when requesting
a showing.
Steps you can
take to
enhance a
sale:
Written disclosure
Home warranty
Professional home
9
pre-inspection
Staging
9

80. Elements of Merchandising
Staging
You’re invited to visit our
“Stage to Sell” video
section of
bhgrealestate.com or
Scan the code with your cell
phone to watch “Staging to
Sell” success story video,
http://neom.us/431609696028
10
10

81. Elements of Merchandising
Curb
Appeal
Make that first
impression count!
Interior
Condition
Learn how to leverage
the “Power of Color” in
the video section of
bhgrealestate.com to
prepare your house to
sell.
11
11

82. Merchandising You Can Control
Checklist before leaving home
Exterior
• Remove toys, newspapers, yard tools and other
clutter.
• Tidy up; pick up after pets.
• Park vehicles in the garage or on the street;
leave the driveway clear.
• Add color with flowers and potted plants.
Interior
• Make beds; clean up dishes; empty
wastebaskets.
• Remove clutter throughout; organize closets and
cupboards; put away toys.
• Set out “show towels” in baths.
• Freshen the air; potpourri or baked bread
aroma; deodorize pet areas; set comfortable
temperature.
• Do quick vacuuming and dusting.
• Arrange fresh flowers throughout.
• Fire in fireplace (when appropriate).
• Turn off television; play soft background music.
15 • Open drapes and shades; turn on lights.
15

83. Online
and
Offline
Promotion
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22

84. Promotion - Online and Offline
National Association of Realtors® Profile of Homebuyers
and Sellers 2011 indicates that buyers use both online and
offline resources when searching for a home.
23
23

85. Promotion - Online and Offline
To successfully promote your property to
the market, it is important to know what
sources buyers used in 2011 in a home
search.
24
24

86. #3 Online Promotion
It’s Important!
! 9 out of 10 homebuyers used
the Internet as a tool when
searching for a home
! 37% of buyers found their home
online
! 85% of buyers who used the
internet in their home search,
used an agent for their home
purchase
! 61% of buyers found virtual
tours “very useful”"
! 36% of home buyers first
learned about the home they
25 purchased using the internet
25

87. 26
26

88. www.bhg.com
27
27

89. #3 Online Promotion Upgrade
Your home will be showcased, branded and featured on Realtor.com!
• More exposure
for your property
• Up to 25 Jumbo
Photos
• Listing video
tours
• Promote open
houses
Your home will be featured as a premium listing on Trulia.com
28
No other local company offers premium placement on both of these major
sites.
28

90. Digital Promotional Strategies
• Web Commercials
• Virtual Tours
• Property Slide Shows
• Houston Homes for Sale mobile app
• eCards
• eBrochures
• eNewsletters
• Craigslist Ads
29
29

91. # 4 Offline Promotion
Because 87% of all buyers used a real estate agent as a source
of information in 2011*,, we know the importance of having a
good working relationship with all Houston Realtors®.
We make a unilateral offer to pay any Realtor® who finds a
30 buyer for your home ½ of our commission and we are happy to
do so.
*Source: 2011 National Association of Realtors® Profile of Homebuyers and Sellers.
30

92. #4 Offline Promotion
31
31

93. # 4 Offline Promotion
National Print Advertising
MARCH 2011
32
32

94. #4 Offline Promotion – Pin Point
Finding out about you when
you first bought your home
enables me to target buyers
in the same life stage as you
were then. I use PinPoint.
33
33

95. #4 Offline Promotion – Pin Point
34
34

96. #4 Offline Promotion – Pin Point
35
35

97. 36
36

98. #5
Networking
And
Target
37
Marketing
37

99. #5 Network Target Marketing
 Personal sphere of influence
 Professional agent network
 Target marketing to
 showing agents
 neighborhood agents
 your right buyer.
38
38

100. Strategies That Sell Your Home
#6
The
Power
of
39
Branding
39

101. #6 The Power of Branding
A recent NY Times survey
indicated that 96% of
respondents were likely or
very likely to consider Better
Homes and Gardens Real
Estate when purchasing
next home.
• 23 Subscription Magazines
• 12 TV Stations
• 300+ Books in Print
• Watch the “Power of the Brand” video
40
on BHGrealestate.com
Reaching 1 in every 4 American homes.
40

102. Changing the Business of Real Estate
Through Service, Innovation and Values
The name “Better Homes and Gardens” is a household
word nationally.
The name “Gary Greene” has been known to Houston
households since 1963.
Two names you can trust.
More than 850 agents
41 More than 19 offices
Celebrating 50 years of success
41

103. Strategies that sell your home
#7
Negotiation
and Closing
42
42

104. #7 Negotiation and Closing
 Negotiate favorable terms and
conditions
 Advice and counsel – especially
inspection results, the survey, etc.
 We look out for you!
 Successful closing
43
43

105. Summary of 7 Strategies
44
44

106. Better Homes and Gardens
Real Estate Gary Greene
The company - Founded in 1963 in Houston by
Gary Greene, the founder is still associated with
the company. Gary Greene is the longest
existing real estate firm in Houston.
Locally owned and operated by partners, Mark
Woodroof and Marilyn Eiland.
Years of experience 50
Number of agents 850
Accomplishments
In 2011, the firm was ranked Number 1 in
Houston by the Houston Business Journal and
the HAR-MLS Broker Ranking Report by dollar
volume closed, number of listings sold and
number of buyer transactions. It was ranked
Number 44 nationally in 2011 by Real Trends in
the Top 100 Brokers by closed transactions.
48
48

107. Thank-You!
49
Thank You
49