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How Yamaha Could Win Over The Indonesian  Youth Market Youth Marketing Data & Insight By Youth Laboratory   Indonesia 2010
Looking back at 2001 There was this hype On Suzuki Satria The trend diluted At high pace… An advertizing  strategy  achievement..Iconism at The frontline
9 years later Honda take the motorcycle trend into a brand new  level. A combination of innovation, brand management, and creative advertisement
Q : Which Is The Most Popular Brand among Your Friends (Sociotropic Answer) Youth laboratory Indonesia Survey
Q : Which One Do You Love the Most?(Egocentric Answer) Peer group pressure and conformity at work  The result was linear to what their friends have chosen Youth laboratory Indonesia Survey
What we have learned form motorcycle brands marketing competition: On the other hand Trust is taken for granted Awareness is King!  often overrated Media war become  fierce, a bloody red ocean over a split of second  of Youths attention
Brand should shift form Paid Media to Earned Media Indonesian Youth Trust Hierarchy Friends Youth Trust Internet Television Share of Awareness
Youth trust is not a commodity Instead  it’s an invesment
Friends are the most valid  and credible source of information  for youth. In this low trust social environment. Collectivism over Individualism…
Call us for a full presentation of  this data & insight presentation By Youth Laboratory Indonesia Contributor: Muhammad Faisal AnggunPesona Tara Talita Ndre Art Find out more Youth Insight on www.enterthelab.com

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(youthlab indo) How yamaha could win over the indonesian youth market

  • 1. How Yamaha Could Win Over The Indonesian Youth Market Youth Marketing Data & Insight By Youth Laboratory Indonesia 2010
  • 2. Looking back at 2001 There was this hype On Suzuki Satria The trend diluted At high pace… An advertizing strategy achievement..Iconism at The frontline
  • 3. 9 years later Honda take the motorcycle trend into a brand new level. A combination of innovation, brand management, and creative advertisement
  • 4. Q : Which Is The Most Popular Brand among Your Friends (Sociotropic Answer) Youth laboratory Indonesia Survey
  • 5. Q : Which One Do You Love the Most?(Egocentric Answer) Peer group pressure and conformity at work The result was linear to what their friends have chosen Youth laboratory Indonesia Survey
  • 6. What we have learned form motorcycle brands marketing competition: On the other hand Trust is taken for granted Awareness is King! often overrated Media war become fierce, a bloody red ocean over a split of second of Youths attention
  • 7. Brand should shift form Paid Media to Earned Media Indonesian Youth Trust Hierarchy Friends Youth Trust Internet Television Share of Awareness
  • 8. Youth trust is not a commodity Instead it’s an invesment
  • 9. Friends are the most valid and credible source of information for youth. In this low trust social environment. Collectivism over Individualism…
  • 10. Call us for a full presentation of this data & insight presentation By Youth Laboratory Indonesia Contributor: Muhammad Faisal AnggunPesona Tara Talita Ndre Art Find out more Youth Insight on www.enterthelab.com