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Coding for Declarative Solutions
How We Do it in Salesforce.com IT
Alexis Williams, Salesforce.com, Senior Member Technical Staff
Developer, Scrum Master, @alexwillia
Akshatha Rao, Salesforce.com, Senior Member Technical Staff
Lead Developer, @g_akshatha
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Alexis Williams
Senior Member Technical Staff,
Developer
@alexwillia
Declarative solutions beyond the UI and why?
❏ Fuzzy requirements and user story clarifications
❏ Enable collaboration with customers
❏ Leverage admins - CAS team
❏ Get back to solving customer problems
❏ Three techniques we subscribe to
Real life implementation
On boarding application to engage new customers
❏ Identify new customers
❏ Create cases for service for new customers to be engaged by

welcoming team
❏ Gauge success of engaging new customers over a period of time
❏ Make the solution iterable
❏ Blended approach of OOTB and code to allow for changes in logic

without intervention of entire scrum team
Admin UI
Provide an interface allowing users or an admin to make changes
to a custom setting without breaking your application
❏

Problem
❏

❏

❏

complex or interrelated custom settings requiring validation
because of business logic

OOTB custom settings only have validation around
unique names
The silver bullet to our problem
❏

custom VF with business logic validation in a controller
Admin UI demo
Akshatha Rao
Senior Member Technical Staff,
Lead Developer
@g_akshatha
Record templating
Create cloned for various different record types from a single
record type of an object
❏ Problem
❏

don’t want to hardcode fields on record to be cloned

❏

don’t want to hardcode fields to be clone in code

❏ OOTB you can clone records, create record types with specific fields,

and code which fields to clone
❏ Our formula for success
❏

Record of record type template

❏

A template record type

❏

Field sets and Custom settings
Record templating demo
Workflow linked triggers & time based field updates
Process specific set of records based upon filter criteria that might
change over time
❏ Problem
❏

complex log or trigger criteria may need to be updated

❏ OOTB workflow rules are declarative and have limitations around
❏

access
Our strategy
❏

workflow rule - extract the criteria that might
change & stamp records to kick off desired
processing by trigger
Workflow linked triggers demo
Alexis Williams

Akshatha Rao

Senior Member Technical Staff,
Developer, Scrum Master,
@alexwillia

Senior Member Technical Staff,
Lead Developer,
@g_akshatha
Coding for Declarative Customizations: How We Do It in Salesforce.com IT

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Coding for Declarative Customizations: How We Do It in Salesforce.com IT

  • 1. Coding for Declarative Solutions How We Do it in Salesforce.com IT Alexis Williams, Salesforce.com, Senior Member Technical Staff Developer, Scrum Master, @alexwillia Akshatha Rao, Salesforce.com, Senior Member Technical Staff Lead Developer, @g_akshatha
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Alexis Williams Senior Member Technical Staff, Developer @alexwillia
  • 4. Declarative solutions beyond the UI and why? ❏ Fuzzy requirements and user story clarifications ❏ Enable collaboration with customers ❏ Leverage admins - CAS team ❏ Get back to solving customer problems ❏ Three techniques we subscribe to
  • 5. Real life implementation On boarding application to engage new customers ❏ Identify new customers ❏ Create cases for service for new customers to be engaged by welcoming team ❏ Gauge success of engaging new customers over a period of time ❏ Make the solution iterable ❏ Blended approach of OOTB and code to allow for changes in logic without intervention of entire scrum team
  • 6. Admin UI Provide an interface allowing users or an admin to make changes to a custom setting without breaking your application ❏ Problem ❏ ❏ ❏ complex or interrelated custom settings requiring validation because of business logic OOTB custom settings only have validation around unique names The silver bullet to our problem ❏ custom VF with business logic validation in a controller
  • 8. Akshatha Rao Senior Member Technical Staff, Lead Developer @g_akshatha
  • 9. Record templating Create cloned for various different record types from a single record type of an object ❏ Problem ❏ don’t want to hardcode fields on record to be cloned ❏ don’t want to hardcode fields to be clone in code ❏ OOTB you can clone records, create record types with specific fields, and code which fields to clone ❏ Our formula for success ❏ Record of record type template ❏ A template record type ❏ Field sets and Custom settings
  • 11. Workflow linked triggers & time based field updates Process specific set of records based upon filter criteria that might change over time ❏ Problem ❏ complex log or trigger criteria may need to be updated ❏ OOTB workflow rules are declarative and have limitations around ❏ access Our strategy ❏ workflow rule - extract the criteria that might change & stamp records to kick off desired processing by trigger
  • 13. Alexis Williams Akshatha Rao Senior Member Technical Staff, Developer, Scrum Master, @alexwillia Senior Member Technical Staff, Lead Developer, @g_akshatha