The document discusses the role and functions of a client in a client-server environment. It describes how a client workstation can:
- Request services from an attached server like printing, file sharing, or accessing applications on remote hosts
- Use protocols like RPC, DDE, OLE to interface with servers and share data and resources
- Provide a graphical user interface (GUI) for users to interact with remote applications and services on servers
Alberto Mariñas y Juana Pulido participarán un año más en el Programa Avanzad...Estudio de Comunicación
Este documento presenta un programa avanzado de comunicación interna de 3 días de duración. El programa cubrirá temas como el desarrollo de una estrategia y plan de comunicación interna efectivos, el uso de las redes sociales y el branding interno. Consta de 7 módulos impartidos por 5 expertos y utilizará metodologías interactivas como casos prácticos y el intercambio de experiencias.
El cemento portland fue creado en 1824 por Joseph Aspdin. Se fabrica a través de un proceso que incluye la extracción de caliza y arcilla de canteras, moliéndolas y mezclándolas con agua para formar un barro que se calienta a altas temperaturas en un horno rotativo para formar clinker. Luego, el clinker se muele finamente y se mezcla con yeso para formar cemento portland, el cual se endurece al fraguar con agua. El cemento portland consiste principalmente en óxido de
Este documento establece las reglas y procedimientos para el préstamo y uso de proyectores y computadoras portátiles en una institución educativa. Los estudiantes y maestros deben solicitar con anticipación el equipo y seguir los procedimientos de registro, firma de conformidad y supervisión durante su uso. El equipo solo puede usarse para fines académicos y debe devolverse en buen estado. Se aplicarán sanciones a quienes no sigan el reglamento.
El equipo de fútbol de Granada viaja a Grecia esta semana para jugar un partido. El grupo está muy unido y bien preparado para ganar. Todos los jugadores están entusiasmados con el partido.
El documento narra la historia de Anna, una chica que conoce a un chico llamado Harry afuera de su escuela. Ella y su amiga Coral lo ayudan y él las invita a tomar algo. Más tarde, Harry acompaña a Anna a su casa y se besan. Al día siguiente, Anna queda en salir con Harry, su amiga Cristina y el amigo de Harry, Niall.
Este documento presenta los resultados preliminares de una investigación socio-histórica sobre la traducción literaria del chino al español y catalán. Se analizan 428 obras traducidas, observando tendencias en autores, géneros y décadas. También se estudian aspectos como los traductores, idiomas de trabajo y paratextos como portadas e imágenes, que a menudo recurren a tópicos sobre China sin relación con los contenidos. El análisis sugiere una imagen reduccionista de la cultura china orientada a asegurar el é
The document discusses the role and functions of a client in a client-server environment. It describes how a client workstation can:
- Request services from an attached server like printing, file sharing, or accessing applications on remote hosts
- Use protocols like RPC, DDE, OLE to interface with servers and share data and resources
- Provide a graphical user interface (GUI) for users to interact with remote applications and services on servers
Alberto Mariñas y Juana Pulido participarán un año más en el Programa Avanzad...Estudio de Comunicación
Este documento presenta un programa avanzado de comunicación interna de 3 días de duración. El programa cubrirá temas como el desarrollo de una estrategia y plan de comunicación interna efectivos, el uso de las redes sociales y el branding interno. Consta de 7 módulos impartidos por 5 expertos y utilizará metodologías interactivas como casos prácticos y el intercambio de experiencias.
El cemento portland fue creado en 1824 por Joseph Aspdin. Se fabrica a través de un proceso que incluye la extracción de caliza y arcilla de canteras, moliéndolas y mezclándolas con agua para formar un barro que se calienta a altas temperaturas en un horno rotativo para formar clinker. Luego, el clinker se muele finamente y se mezcla con yeso para formar cemento portland, el cual se endurece al fraguar con agua. El cemento portland consiste principalmente en óxido de
Este documento establece las reglas y procedimientos para el préstamo y uso de proyectores y computadoras portátiles en una institución educativa. Los estudiantes y maestros deben solicitar con anticipación el equipo y seguir los procedimientos de registro, firma de conformidad y supervisión durante su uso. El equipo solo puede usarse para fines académicos y debe devolverse en buen estado. Se aplicarán sanciones a quienes no sigan el reglamento.
El equipo de fútbol de Granada viaja a Grecia esta semana para jugar un partido. El grupo está muy unido y bien preparado para ganar. Todos los jugadores están entusiasmados con el partido.
El documento narra la historia de Anna, una chica que conoce a un chico llamado Harry afuera de su escuela. Ella y su amiga Coral lo ayudan y él las invita a tomar algo. Más tarde, Harry acompaña a Anna a su casa y se besan. Al día siguiente, Anna queda en salir con Harry, su amiga Cristina y el amigo de Harry, Niall.
Este documento presenta los resultados preliminares de una investigación socio-histórica sobre la traducción literaria del chino al español y catalán. Se analizan 428 obras traducidas, observando tendencias en autores, géneros y décadas. También se estudian aspectos como los traductores, idiomas de trabajo y paratextos como portadas e imágenes, que a menudo recurren a tópicos sobre China sin relación con los contenidos. El análisis sugiere una imagen reduccionista de la cultura china orientada a asegurar el é
El documento habla sobre la importancia de la privacidad y la seguridad de los datos en la era digital. Explica que con la cantidad masiva de datos personales recopilados en línea, es crucial que las empresas protejan esta información de manera responsable para mantener la confianza de los clientes. También enfatiza la necesidad de que los usuarios tengan un mayor control sobre sus datos y cómo se usan.
OnMap la solution saas de la business transformationNomia
OnMap V5 offre une solution intégrée complète pour modéliser et accompagner les transformations d’une entreprise et communiquer efficacement auprès de son écosystème. Elle intègre un outil de modélisation des processus en 2D/3D unique sur le marché.
The document provides an overview of the Kotlin programming language, including:
- It is statically typed and compiles to JVM bytecode or JavaScript.
- It is intended for industrial use and prioritizes readability, simple abstractions, and performance.
- It is open source and has keywords, basic syntax, and rules for variable types similar to Java but less verbose.
Poster Presentation by Hidemi Miura at ICCF20俊郎 浅学俊郎
The document summarizes simulation results on the states of hydrogen, oxygen, and magnesium atoms within or interacting with cubic ice crystal-like water clusters. The simulations found that:
1) Decamer water clusters can exist stably and hydrogen atoms can enter and remain stable within the clusters, especially when present in groups of three.
2) Encapsulated hydrogen atoms were found to linearly oscillate in a way that could cause nuclear fusion through collisions.
3) Magnesium and oxygen atoms were also found to combine stably with water clusters and their oscillations may cause cluster collapse and nuclear transmutation.
However, further experiments and simulations are needed to validate these findings.
La dilatación del tiempo fue descubierta por Einstein en 1905 y confirmada por experimentos posteriores. Según la teoría de la relatividad especial, los relojes que se mueven respecto a un observador inmóvil marcan el tiempo más lentamente debido a que el tiempo se dilata a mayores velocidades. Este efecto se ha comprobado experimentalmente y tiene consecuencias como la paradoja de los gemelos.
Este documento resume la hipertensión pulmonar y la disfunción ventricular derecha. Aborda la epidemiología, etiología, fisiopatología, clínica, diagnóstico y tratamiento de estas condiciones. Explica que la disfunción ventricular derecha es un desafío clínico importante y que su manejo requiere optimizar el volumen intravascular, la contractilidad del ventrículo derecho y reducir su sobrecarga a través de diferentes intervenciones.
Five Misconceptions about Personal Data - Dataconomy Barcelona -Claro Partners Inc.
The vast amounts of personal data that we produce (email, text, search, payments...) has been triumphantly declared a “new asset class” by the WEF and compared to oil as the world’s newest economic resource. This has sparked a frantic race to gather it.
This gold rush obscures the real value of personal data, and forgets a fundamental rule of innovation: start with the person. Why has this basic principle been largely absent from our obsession with big data?
El documento describe cómo una actitud positiva puede mejorar la salud. Sostiene que la actitud es lo más poderoso que tenemos y puede abrirnos o cerrarnos puertas. Además, explica que la vida depende en un 90% de nuestras actitudes y reacciones, por lo que mantener una actitud positiva y de bendición es fundamental para alcanzar nuestro máximo potencial.
Different kinds of enzyme on textile substrates Azmir Latif Beg
Enzymes are proteins with highly specialized catalytic functions, produced by all living organisms. The textile industry has used enzymes to remove hairiness of fabric. The textile industry has become familiar with the use of celluloses for stone-washing blue jeans, and more recently for finishing of fabrics and garments made on cotton, linen and other cellulose fibers. In the modern textile technology finishing process, employing environmentally friendly, fully biodegradable enzymes can replace a number of mechanical and chemical operations which have hitherto been applied to improve the comfort and quality of textile materials.
Electrofisiología y Mecanismos de ArritmogénesisEdgar Hernández
Este documento describe los mecanismos fisiológicos subyacentes a las arritmias cardíacas. Explica los canales iónicos y bombas de membrana que controlan la excitabilidad cardíaca, así como los potenciales de acción de las células miocárdicas y marcapasos. Luego, detalla los principales mecanismos de arritmogénesis: automaticidad anormal, actividad desencadenada, reentrada y desórdenes de conducción. Finalmente, ilustra ejemplos específicos de cada me
1) L'Oreal's objective is to increase Garnier's brand presence in the Dutch market without negatively impacting its own market share.
2) We recommend launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital in the short term, and developing improved products for both brands and waiting to launch Garnier's anti-aging line long term.
3) Positioning Synergie as a natural, high-performance skin care line for women aged 20-35 and differentiating it from L'Oreal Plénitude based on ingredients and targeting of younger versus older demographics.
This document provides an overview of key concepts related to human population dynamics, including:
1) It describes factors that influence population size such as birth rates, death rates, and migration rates.
2) It analyzes population growth trends in developed vs developing countries and how they are in different stages of the demographic transition.
3) It discusses implications of exponential population growth such as increased environmental strain and need to increase food production.
Este documento describe diferentes tipos de modulación de señales. Explica que la modulación implica modificar características de una onda portadora en función de una señal moduladora que contiene información para poder transmitirla. Luego describe dos grandes grupos de modulación: modulación por onda continua y modulación por pulsos. Dentro de la modulación por onda continua, explica en detalle la modulación de amplitud y la modulación de frecuencia, describiendo sus fundamentos teóricos y procesos.
El documento describe los cuatro grupos sintácticos principales del español: el grupo nominal, con núcleo nombre; el grupo adjetival, con núcleo adjetivo; el grupo adverbial, con núcleo adverbio; y el grupo verbal, con núcleo forma verbal. También describe la construcción preposicional, con enlace preposicional y término. Para cada grupo sintáctico, se especifica su estructura básica y se da un ejemplo.
GR 92 (Puntas de Calnegre / Cabo Cope) Murcia.Apala .
Este documento describe una ruta de senderismo que sigue el Sendero del Mediterráneo (GR 92) a través del Parque Regional de Cabo Cope y Puntas de Calnegre en los municipios de Lorca y Águilas en la Región de Murcia, España. La ruta pasa por varias playas incluyendo Playa de Calnegre, Playa Baño de las Mujeres, Playa del Siscal y termina en Cabo Cope. El documento también menciona lugares como Cala Blanca, la torre vigía de Cabo Cope del siglo XVI y la
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
The document provides guidance for IT professionals on setting up email delivery infrastructure. Key points covered include:
- Choosing a reputable hosting facility with dedicated hardware, avoiding cloud environments.
- Setting up proper DNS records, including domain names, subdomains, reverse DNS, MX records and WHOIS information.
- Determining IP strategies such as dedicated IPs vs shared IP pools based on sending volume and frequency.
- Configuring an MTA properly with rate limiting, error handling, and separating transactional from marketing email.
This document provides guidance for designers working with MailChimp to create email templates and campaigns for clients. It recommends that designers focus on their expertise in design rather than acting as email marketing managers for clients. Designers should set up client accounts, create templates, and teach clients how to use MailChimp independently. This empowers clients while allowing designers to utilize their skills. The document outlines best practices for template design, integration, and avoiding spam filters.
The document provides an overview of event marketing and different types of events. It discusses four main reasons companies participate in events: branding and awareness, lead generation, customer engagement, and education. It also outlines different roles companies can take at events, including hosting an event which gives full control over branding and content but requires driving attendance, versus sponsoring which brings attendees to you but with less control. The document serves as a guide for companies on incorporating effective event marketing strategies.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
El documento habla sobre la importancia de la privacidad y la seguridad de los datos en la era digital. Explica que con la cantidad masiva de datos personales recopilados en línea, es crucial que las empresas protejan esta información de manera responsable para mantener la confianza de los clientes. También enfatiza la necesidad de que los usuarios tengan un mayor control sobre sus datos y cómo se usan.
OnMap la solution saas de la business transformationNomia
OnMap V5 offre une solution intégrée complète pour modéliser et accompagner les transformations d’une entreprise et communiquer efficacement auprès de son écosystème. Elle intègre un outil de modélisation des processus en 2D/3D unique sur le marché.
The document provides an overview of the Kotlin programming language, including:
- It is statically typed and compiles to JVM bytecode or JavaScript.
- It is intended for industrial use and prioritizes readability, simple abstractions, and performance.
- It is open source and has keywords, basic syntax, and rules for variable types similar to Java but less verbose.
Poster Presentation by Hidemi Miura at ICCF20俊郎 浅学俊郎
The document summarizes simulation results on the states of hydrogen, oxygen, and magnesium atoms within or interacting with cubic ice crystal-like water clusters. The simulations found that:
1) Decamer water clusters can exist stably and hydrogen atoms can enter and remain stable within the clusters, especially when present in groups of three.
2) Encapsulated hydrogen atoms were found to linearly oscillate in a way that could cause nuclear fusion through collisions.
3) Magnesium and oxygen atoms were also found to combine stably with water clusters and their oscillations may cause cluster collapse and nuclear transmutation.
However, further experiments and simulations are needed to validate these findings.
La dilatación del tiempo fue descubierta por Einstein en 1905 y confirmada por experimentos posteriores. Según la teoría de la relatividad especial, los relojes que se mueven respecto a un observador inmóvil marcan el tiempo más lentamente debido a que el tiempo se dilata a mayores velocidades. Este efecto se ha comprobado experimentalmente y tiene consecuencias como la paradoja de los gemelos.
Este documento resume la hipertensión pulmonar y la disfunción ventricular derecha. Aborda la epidemiología, etiología, fisiopatología, clínica, diagnóstico y tratamiento de estas condiciones. Explica que la disfunción ventricular derecha es un desafío clínico importante y que su manejo requiere optimizar el volumen intravascular, la contractilidad del ventrículo derecho y reducir su sobrecarga a través de diferentes intervenciones.
Five Misconceptions about Personal Data - Dataconomy Barcelona -Claro Partners Inc.
The vast amounts of personal data that we produce (email, text, search, payments...) has been triumphantly declared a “new asset class” by the WEF and compared to oil as the world’s newest economic resource. This has sparked a frantic race to gather it.
This gold rush obscures the real value of personal data, and forgets a fundamental rule of innovation: start with the person. Why has this basic principle been largely absent from our obsession with big data?
El documento describe cómo una actitud positiva puede mejorar la salud. Sostiene que la actitud es lo más poderoso que tenemos y puede abrirnos o cerrarnos puertas. Además, explica que la vida depende en un 90% de nuestras actitudes y reacciones, por lo que mantener una actitud positiva y de bendición es fundamental para alcanzar nuestro máximo potencial.
Different kinds of enzyme on textile substrates Azmir Latif Beg
Enzymes are proteins with highly specialized catalytic functions, produced by all living organisms. The textile industry has used enzymes to remove hairiness of fabric. The textile industry has become familiar with the use of celluloses for stone-washing blue jeans, and more recently for finishing of fabrics and garments made on cotton, linen and other cellulose fibers. In the modern textile technology finishing process, employing environmentally friendly, fully biodegradable enzymes can replace a number of mechanical and chemical operations which have hitherto been applied to improve the comfort and quality of textile materials.
Electrofisiología y Mecanismos de ArritmogénesisEdgar Hernández
Este documento describe los mecanismos fisiológicos subyacentes a las arritmias cardíacas. Explica los canales iónicos y bombas de membrana que controlan la excitabilidad cardíaca, así como los potenciales de acción de las células miocárdicas y marcapasos. Luego, detalla los principales mecanismos de arritmogénesis: automaticidad anormal, actividad desencadenada, reentrada y desórdenes de conducción. Finalmente, ilustra ejemplos específicos de cada me
1) L'Oreal's objective is to increase Garnier's brand presence in the Dutch market without negatively impacting its own market share.
2) We recommend launching Garnier Synergie skin care products and increasing distribution of L'Oreal Recital in the short term, and developing improved products for both brands and waiting to launch Garnier's anti-aging line long term.
3) Positioning Synergie as a natural, high-performance skin care line for women aged 20-35 and differentiating it from L'Oreal Plénitude based on ingredients and targeting of younger versus older demographics.
This document provides an overview of key concepts related to human population dynamics, including:
1) It describes factors that influence population size such as birth rates, death rates, and migration rates.
2) It analyzes population growth trends in developed vs developing countries and how they are in different stages of the demographic transition.
3) It discusses implications of exponential population growth such as increased environmental strain and need to increase food production.
Este documento describe diferentes tipos de modulación de señales. Explica que la modulación implica modificar características de una onda portadora en función de una señal moduladora que contiene información para poder transmitirla. Luego describe dos grandes grupos de modulación: modulación por onda continua y modulación por pulsos. Dentro de la modulación por onda continua, explica en detalle la modulación de amplitud y la modulación de frecuencia, describiendo sus fundamentos teóricos y procesos.
El documento describe los cuatro grupos sintácticos principales del español: el grupo nominal, con núcleo nombre; el grupo adjetival, con núcleo adjetivo; el grupo adverbial, con núcleo adverbio; y el grupo verbal, con núcleo forma verbal. También describe la construcción preposicional, con enlace preposicional y término. Para cada grupo sintáctico, se especifica su estructura básica y se da un ejemplo.
GR 92 (Puntas de Calnegre / Cabo Cope) Murcia.Apala .
Este documento describe una ruta de senderismo que sigue el Sendero del Mediterráneo (GR 92) a través del Parque Regional de Cabo Cope y Puntas de Calnegre en los municipios de Lorca y Águilas en la Región de Murcia, España. La ruta pasa por varias playas incluyendo Playa de Calnegre, Playa Baño de las Mujeres, Playa del Siscal y termina en Cabo Cope. El documento también menciona lugares como Cala Blanca, la torre vigía de Cabo Cope del siglo XVI y la
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
The document provides guidance for IT professionals on setting up email delivery infrastructure. Key points covered include:
- Choosing a reputable hosting facility with dedicated hardware, avoiding cloud environments.
- Setting up proper DNS records, including domain names, subdomains, reverse DNS, MX records and WHOIS information.
- Determining IP strategies such as dedicated IPs vs shared IP pools based on sending volume and frequency.
- Configuring an MTA properly with rate limiting, error handling, and separating transactional from marketing email.
This document provides guidance for designers working with MailChimp to create email templates and campaigns for clients. It recommends that designers focus on their expertise in design rather than acting as email marketing managers for clients. Designers should set up client accounts, create templates, and teach clients how to use MailChimp independently. This empowers clients while allowing designers to utilize their skills. The document outlines best practices for template design, integration, and avoiding spam filters.
The document provides an overview of event marketing and different types of events. It discusses four main reasons companies participate in events: branding and awareness, lead generation, customer engagement, and education. It also outlines different roles companies can take at events, including hosting an event which gives full control over branding and content but requires driving attendance, versus sponsoring which brings attendees to you but with less control. The document serves as a guide for companies on incorporating effective event marketing strategies.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
The document provides tips for businesses to boost their social media presence and build their email marketing lists. It recommends linking social media accounts like blogs, Facebook pages, and Twitter to emails so content is shared across channels. Embedding sharing buttons and including opt-in forms on social platforms allows contacts to easily engage on social media and join the mailing list. Integrating email and social media campaigns extends the reach of messaging to new audiences.
This document summarizes benchmarks for increasing traffic and leads through various marketing activities based on data from 7,000 businesses. It finds that increasing content like website pages, blog posts, and landing pages can significantly increase traffic and leads, with larger businesses seeing more impact. Specifically, businesses with over 50 employees and 1,000+ web pages see 9.5x more traffic than those with under 51 pages. Increasing social media followers, especially above thresholds of 1,000 Twitter followers or 1,000 Facebook likes, also provides sizable traffic gains.
Here is a 3 sentence summary of the document:
The document discusses how to crush your competitors on social media in 30 days by first performing a competitive analysis on social media, then finding and creating engaging content quickly to post across different social media networks like Facebook, Twitter, LinkedIn and Pinterest. It provides tips for quick wins, such as the best types of content to post on each network and optimal posting times, to help maximize engagement and drive more traffic, leads and sales.
This document discusses growing and scaling a business blog through blog marketing. It defines blog marketing as implementing a marketing strategy to grow the impact of the blog. The strategy involves 3 steps: 1) Getting the blog discovered to attract new readers and traffic, 2) Converting visitors into subscribers who regularly engage with the blog, and 3) Leveraging evangelists from the subscriber base to share content and attract new audiences in an ongoing cycle. Developing content based on great ideas, rather than just for search engine optimization, is key to driving traffic and truly successful blog marketing.
This document provides an overview of social marketing strategies for B2B companies. It discusses how social media has become integral to marketing and outlines the key components of an effective social marketing plan, including defining goals, allocating resources, producing quality content, understanding which social platforms are relevant, and incorporating social strategies throughout the buyer journey. The document also provides checklists for getting started with social marketing and developing a social media plan and policy.
This document provides 47 statistics about Facebook usage, users, and marketing opportunities. Some key points include: there are over 950 million Facebook users worldwide; people ages 25-34 use Facebook the most; and 42% of marketers say Facebook is critical or important to their business. Retail brands in particular have found success acquiring customers through Facebook.
The document provides guidance on optimizing a website for search engine optimization. It discusses choosing relevant keywords and incorporating them throughout the website, including in page titles, meta descriptions, headings, images, and CSS. Regularly updating content will help search engines like Google crawl the site more frequently to find new keywords and keep the site fresh. Proper on-page optimization of key elements can help the site rank higher in search results.
This document provides an overview and introduction to the third edition of the book "eBay the Smart Way" by Joseph T. Sinclair. It discusses eBay as the #1 auction site on the web, with opportunities for both buyers and sellers. The book is intended to teach readers how to use eBay effectively to sell, buy, and profit on the site. It covers topics such as how eBay works, the bidding and selling processes, building reputation through feedback, and potential reporting or recourse options.
Microsoft Office Live is a suite of internet-based services for small businesses that allows them to create a professional online presence without the expense of buying servers or hiring technical staff. Office Live provides everything needed to create a professional website, including free web hosting, easy site design tools, company email accounts, online marketing tools, and an intranet site to store documents and customer information. Most services are free, allowing small businesses to get online quickly and easily.
Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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3. Hello.
You know you want to do some email marketing, but you’re not sure where
to start. You think you might need a “Plan of Action,” but that sounds
complicated and time consuming. Let’s face it: You’re too darn busy to
spend hours and hours developing an email- marketing plan. This guide is
for you.
You’re smart to explore email marketing for your business. Current
research suggests that email marketing is among the most cost-effective
marketing tactics available. Email marketing gets results. For example,
the Ad Effectiveness Survey commissioned by Forbes Media in Feb/March
2009 reveals that email and e-newsletter marketing is considered the
second most effective tool for generating conversions (that means custom-
ers)—just behind Search Engine Optimization.
An email-marketing plan is easy to put together—we’ll take you through
all the steps. We’ve included two fictional case studies. We’ll look at
how these sample companies might complete each step in the planning
process. Let’s meet them:
Mastermind Marketing Professionals (MMP)
MMP is a well-known marketing group with an impressive portfolio of cli-
ents. MMP is considered an industry leader, and they want to keep it that
way. MMP would love to be considered THE industry leader.
Just Bulbs
Just Bulbs is an online resource for all things light bulb. They started out
as a small retail store but spent the last five years positioning themselves
as an international light bulb e-commerce store.
2
4. Step One: Define
Your Readers
Before you start putting together email campaigns, you probably want to
define your audience. Once you get a good idea of the folks reading your
newsletters, it’ll be easier to decide what you want to say to them.
Who do you want to be the primary readers of your email campaigns?
Industry leaders and peers? Current and potential customers? Family and
friends?
Once you define the group or groups you want to send to, you may even
want to jot down a few bullet points to help define them a little more.
Maybe a few key words that describe the people in the group and what the
group will want to get out of your campaign. This will help you keep your
newsletter content relevant to that group, and ultimately help ensure the
success of your email marketing.
MMP wants their email communication to reach industry leaders and Just Bulbs wants to reach current customers to keep them informed of
peers. They plan to use their email newsletters to help them gain even sales, special offers and new products. So:
more recognition in their industry.
Current Just Bulbs customers:
Marketing industry leaders and peers:
• Want product information and reviews—which bulbs are the best?
• Looking for information about the hottest marketing trends and what • Want to know about the newest niche light bulbs on the market
the next hot trend will be • Want access to special offers and sales
• Interested in market trends gathered from in-depth consumer
research
• Interested in industry news and gossip
3
5. Step Two: Determine
Your Purpose
Now that you know who you’re talking to, you can outline the overarching
Tips for creating and gathering content:
purpose of your email marketing. Your purpose is the reason you’re send-
ing people email communication at all.
Your content is the most important part of your email newsletters. Here are
some content-related tips:
Your purpose answers the following questions:
1. Give your readers the VIP treatment
1. Why does this audience want to hear from me?
The people who subscribe to your email list are so interested in you and
2. What useful information can I provide to this audience?
your business that they have asked you to reach out to them directly (by
3. What do I want to accomplish with my email marketing?
signing up for your newsletter). Honor this group of dedicated customers
and fans. Let them be the first to know about any important or interesting
Defining the reason you’re sending email communications will guide
news (such as sales, new products, business changes, etc.). Give them
you in outlining the content for your emails. When you’re not sure if you
access to special benefits as subscribers. Maybe even give them special
should include something in your e-newsletter, recall the overarching
insight into your company so they feel like they are getting to know you on
purpose of your communication to this audience. If it helps accomplish
a personal level.
that purpose, add it.
2. Keep It Useful
Think about how you decide which emails you want to open and which
The purpose of MMP’s email communications is to gather and report the
ones you delete right away. You don’t open an email that doesn’t benefit
latest marketing-industry news, trends and research.
you in some way. Make sure the content you fill your newsletter with ben-
efits your subscribers. Some common things to include in an e-newsletter
The purpose of Just Bulbs’ email communications is primarily to sell light are:
bulbs. They’ll also share information about their products (light bulbs) and Industry news and information
reward their readers with special offers and sales. • Useful tips and tricks
• Surveys and polls
• Special offers and exclusive coupons
• Q&As
• Promotional material
• Photos of staff around your office
3. Keep It Short
Most people are bombarded with tons of emails each day. Keep your news-
letter short and easy to digest. If you’re including a long interview, story or
article, just feature the headline and first paragraph (or a short summary)
in your newsletter and provide a link to the full piece on your website. This
allows your readers to decide what they want to read quickly and bypass
the information they’re not interested in.
4. Show Some Personality
No one wants to read a dry and boring newsletter—put some personality
into it. The email newsletter format is less formal than a print article or
brochure. Try to write the way you might speak to one of your subscribers
if you were discussing the same information. Find your voice.
4
6. Step Three: Outline
Your Goals
Defining a few goals is an important part of a marketing plan. Goals give
you a way to assess whether your marketing efforts are successful or not.
Goals will vary—you might want to increase subscribers for the first year or
focus on increasing click-rates. Eventually you may want to set your goals
around increasing online sales or repeat sales.
You probably won’t see dramatic results right away. First you need to
develop a loyal subscriber base and get more and more people signing up
for your newsletter. Then you’ll see the benefits start rolling in. In order to
build this loyalty and demand, you have to produce a quality newsletter
and promote it in all your marketing materials and social sites.
Brainstorm what you hope to get out of your email marketing over the next
six months or so. Then write down three things:
1. Your goal
2. How you’ll achieve your goal
3. How you’ll measure your goal
MMP’s goals:
1. Increase list size by 20% over the next year
2. Achieve goal by marketing the newsletter at all industry events and
conferences and making newsletter signup form available at events and on
website, social sites, etc.
3. Measure success by looking at increase in list size using MailChimp’s
tracking and reporting
Just Bulbs’ goals:
1. Increase online sales via the email newsletter by 20% over the next six
months
2. Achieve goal by offering readers incentives for buying online, like exclu-
sive subscriber sales and offers
3. Use Google Analytics and Analytics360 to measure online sales via the
newsletter
5
7. Step Four: Determine
Your Frequency
Sit down with your calendar—personal and business—and think about
what frequency makes sense for your audience and your content. We rec-
ommend that you email your list at least monthly, but don’t feel the need
to commit to that immediately. Feel free to skip a month if you don’t have
anything truly useful to say.
You probably don’t want to go more than a couple months without contact-
ing your subscribers, because they may forget that they opted-in to receive
emails from you and might report you as a spammer. You don’t want to
send too frequently either, or subscribers will feel overloaded with emails
and may unsubscribe or, worse, report you as a spammer.
Within those guidelines, your specific product or service and the content
of your email campaigns can guide frequency and timing. If you’re send-
ing info on sales and discounts and you discount items every Sunday,
you probably want to send an email every Friday giving your subscribers a
sneak peek at the specials. If you are doing a more general e-newsletter
that discusses news and special events, then a monthly newsletter might
be a better fit. If you’re showcasing new products that come in every two
weeks, your readers will want to know right away, so you should email
them every two weeks.
MMP will begin with monthly email campaigns. They want to be sure each
newsletter is full of highly useful information for their industry, so they’d
rather send less frequently and have more to say.
Just Bulbs will send weekly email campaigns. They want to stay top-of-
mind with their consumers, so they’ll send a weekly campaign with bulb
tips, bulb specials, bulb news, bulb reviews and Just Bulbs news (like how
green they are).
6
8. Step Five: Create
A Timeline
You’ve already done so much to make your email communications smart
and effective. Now take a minute to write a timeline for creating each
email newsletter. Add deadlines in your calendar for when each step
should happen in order for you to send your campaign on time.
Your timeline and steps will vary, depending on your industry, type of
content and calendar. But here’s an example of steps you might include in
your timeline:
DAY 1: Jot down the topics you want to include in your newsletter and
some ideas for pictures to include.
DAY 2: Write out what you want to say about each topic, and pull the
pictures you want to use into one folder on your computer. (Make sure you
have permission to use the photos—don’t just grab something from Google
images.)
DAY 3: Sign into MailChimp and create your email campaign. Read over
it a few times looking for any grammatical errors or typos. You should also
send a test email of your campaign to yourself and a friend or colleague
who could read over the email and check for errors and typos.
DAY 4: Send your campaign
Now you’ve outlined the steps in creating your newsletter and you know
how much time you need. With that information, go back to your calendar
and jot down the date you’ll send your campaign and the date you’ll start
working on the campaign.
Don’t forget to take holidays into account when sketching out your news-
letter deadlines. You may want to send out an exclusive offer before a
holiday like Valentines Day to encourage your readers to purchase a Valen-
tine’s gift from your site. Or you may want to avoid sending near a holiday
if you’re sending industry news when businesses are likely to be closed.
On the next page, you’ll see MMP’s and Just Bulbs’ timelines for their
email-marketing plans.
7
9. MMP’S Timeline for November Just Bulbs’ Timeline for November
DAY 1: DAY 1:
Topics to cover in Nov. campaign: Determine Thanksgiving special offer, gather product reviews and product
• Industry updates photos.
• Ignition lands Olympics campaign, Home Depot looking for new • Special offer: 25% off all Christmas light bulb products for newslet-
agency ter subscribers only
• Reaching moms through Twitter and Facebook • Product review: Gerson vs. Vickerman—which brand is best for your
• More moms are using social networks. Are they interacting with your outdoor holiday light needs?
brand? • Product images: request from webmaster
• Going green
• The more companies that jump on the eco-friendly bandwagon, the Show images of each holiday light gallery
more discerning customers become. If you want the benefits of “go- • Icicle lights
ing green,” you’ve got to prove it. • Mini lights
• Net lights
Determine Images to use: • Novelty lights
• A mom at a computer
• Green campaigns DAY 2:
• Ignition and Home Depot logos Prepare to send test email.
• Receive product images from webmaster
DAY 2: • Input all content (text and images) for Thanksgiving newsletter into
Write a summary for each campaign topic and include links to full stories MailChimp
on research sites, purchase rights to images on iStockphoto.
DAY 3:
DAY 3: Send test email of newsletter to John and Sara for proofing.
Create campaign in MailChimp account and send test to agency’s proofing
department to proofread. DAY 4:
Send campaign.
DAY 4:
Make corrections found by proofing department, send campaign.
8
10. Resources
So there you have it—your guide to developing a comprehensive email-
marketing plan for your business. We hope this guide has helped you
through that process, and that you’re ready to begin creating a newsletter
that your subscribers see as an asset and a joy to read when it arrives in
their inboxes.
If you have any questions about our application, feel free to contact
MailChimp’s support team at mailchimp.com/support. Meanwhile, here
are some resources that will help you build on your knowledge of effective
email marketing:
marketingsherpa.com
Great email marketing case studies and research. Sign up for their email
newsletters.
clickz.com
Lots of email marketing news.
marketingprofs.com
Nice case studies and articles. Premium membership is actually worth it.
btobonline.com
Email and direct mail news. Check their “email marketer insight” section.
futurenowinc.com
Look for their little alien mascot, and sign up for their Grokdotcom news-
letter. These guys specialize in conversion, and they know their stuff.
marketingexperiments.com
Great experiments and case studies.
mailchimp.com/blog
Gotta plug our own blog. We feature email design tips and tricks, hacks,
troubleshooting tips and news.
ducttapemarketing.com/weblog.php
John Jantsch’s Duct Tape Marketing Blog is full of quick, simple and
affordable marketing ideas for business. His book’s a great read for busi-
nesses that are just getting started.
sethgodin.typepad.com
That familiar bald head is chock full of handy marketing ideas.
emailmarketing.typepad.com
Tamara Gielen’s blog on email marketing. She posts links to news all over
the email-marketing world.
email-marketing-reports.com
Mark Brownlow has posted hundreds of useful email-marketing articles
and links here.
9