The document outlines best practices for creating an effective LinkedIn profile, focusing on the "3 L's": being locatable by including relevant keywords and connections, being likeable through a professional photo and compelling summary, and demonstrating aliveness through multimedia, special sections, and an engaged online presence rather than just appearing "all business." The presentation encourages networking on LinkedIn to improve recruitability and provides information on paid services and resources for profile optimization.

1. How to Write a KILLER
LinkedIn Profile:
Presented by Brenda Bernstein
Alumni Career Speaker Series, March 6, 2019

2. Agenda
•Why LinkedIn?
•The 3 Ls of LinkedIn
•Q & A

3. Why LinkedIn?
• 97.3% of staffing professionals
use LinkedIn for recruiting (2013).
• 89% of hires sourced from social
media are sourced from LinkedIn.
97.3% 89%

4. 2009-2016

6. The 3 L’s of LinkedIn
 Locatability
 Likeability
 ALiveness

7. Locatability: Mistake #1
Keywords
Headline: 120 characters
vs.Viplove Prakash
MBA 2018 | Product
Management | Data Analytics
| Former Product Manager at
Bankrate.com | ’07
Information Technology
MBA Student
If people were searching for
you, what would they look for?

8. Locatability: Mistake #1
Keywords
Job Titles: 100 characters
vs.

9. Locatability: Mistake #1
Keywords – for Recruiters
Skills & Endorsements
vs.
Finance
See 3 endorsements for Finance
Financial Analysis
See 3 endorsements for Financial Analysis
Customer Service
See 3 endorsements for Customer Service
Product Management
See 16 endorsements for Product Management
Leadership
See 19 endorsements for Leadership
Agile Methodologies
See 13 endorsements for Agile
Methodologies

10. Locatability: Mistake #2
Less than 500 (1000?) Connections
• Friends & Family
• Classmates & Alumni
• Employers
• Association members
• Group Members
Build Your Connections …

11. Locatability: Mistake #3
Connect with Alumni

12. Locatability: Mistake #2
Connect with Alumni

13. Locatability: Mistake #2
Connect with Alumni

14. Locatability: Mistake #2
Connect with Alumni

15. Likeability: Mistake #1
Photo & Background

16. Likeability: Mistake #1
Photo & Background

17. Likeability: Mistake #1
Photo & Background

18. Likeability: Mistake #1
Photo & Background

19. Likeability: Mistake #2
Standard Connection Request

20. Likeability: Mistake #2
Standard Connection Request

21. Likeability: Mistake #3
No Summary or Boring Summary
Who are you? What you do? Who you want to meet?
Be Human!
2000 Characters
Use headers to break up text

22. Likeability: Mistake #3
No Summary or Boring Summary
Think of 3 peak moments (2 work-related) – find commonalities.
Describe your Ideal day at work.
What do you want people to “get” about you?
What adjectives best describe you? (from friends, partners, team)
3 profiles you like – model after those.

23. Likeability: Mistake #3
No Summary or Boring Summary
Experienced procurement and contracting
specialist with a demonstrated history of working
in local government. Skilled in Procurement,
Contracting, Government and Community Affairs,
and Public Policy Advocacy, with a Masters of
Public Affairs focused in Public Administration
from University of Wisconsin.

24. Likeability: Mistake #3
No Summary or Boring Summary
When I was little, I boldly claimed to
anyone who’d listen I wanted to drive a
garbage truck when I grew up. Then, I
moved to Wisconsin & declared I would
be the next Green Bay Packers QB once
Brett Favre retired. No one ever told me
"No" (or that girls don't play in the NFL),
but soon after I found the Arts...

25. Likeability: Mistake #3
No Summary or Boring Summary
I believe that every situation, person and material in our
lives has value – even when someone else calls it
waste.
**As an undergraduate geology student at UW-Milwaukee
in the 1980’s, I was able to research the deep storm-
wastewater tunnel work and as a graduate student at
Edgewood College in the 1990’s I was able to help with
the first community Yahara Watershed Protection efforts
and “star” in an environmental movie called “Why Is
There Something Instead of Nothing.”

26. ALiveness: Mistake #1
No Multimedia Presentations, Articles, Activity
Add photos, PowerPoints & videos!

27. ALiveness: Mistake #1
No Multimedia Presentations, Articles, Activity
Add articles & activities!

28. ALiveness: Mistake #2
Not Using Special Sections

29. ALiveness: Mistake #3
Being All Business

30. ALiveness: Mistake #4
LinkedIn Premium

31. ALiveness: Mistake #5
Keeping it Online

32. Your Next Steps
E-book $9.97
(with unlimited lifetime PDF updates!)
or get the
PDF Excerpt FREE
Just sign up for my e-list!
http://tinyurl.com/killer-linkedin
LinkedIn Profile Review Special $75!
$50 for 1st 7 who sign up at this link with
code LIREVIEW25:
http://tinyurl.com/reviewspecial

33. Connect with
www.TheEssayExpert.com
BrendaB@TheEssayExpert.com
LinkedIn.com/in/brendabernstein
608-467-0067