How to Write Amazon Product Reviews

How to Write Effective
Review Articles
for an Amazon Afﬁliate
Site

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The Why...
If you’re gonna go to the trouble of
creating an Amazon afﬁliate site, you
should take the time to create
valuable and informative articles that
convert


What’s a conversion?
For an Amazon afﬁliate site, the main
goal is to get your visitors to click
through to Amazon.com...

If they don’t go to Amazon’s site,
they can’t possibly buy anything


But...
Getting clicks is the easy part...

You need to provide enough
information so that the reader is
ready to buy once they click


The 4 Key Elements to an Effective
Product Review


Product Review
The Title
Your title has to get attention
and draw the reader in.


Product Review
The Title The Intro
Your title has to get attention Your intro should give a ‘nutshell’
and draw the reader in. version of the whole article.


Product Review
The Title The Intro

The Body
The body needs to provide
the info they’re looking for.


Product Review
The Title The Intro

The Body The Recap
The body needs to provide The recap should sum up the
the info they’re looking for. review and restate the beneﬁts


How to Write an Effective Title


The title of your
article shouldn’t just
be the product name
and model number...

Your review is going to
be listed among other
similar pages, so your
title needs to make
people want to click

The title of your You can accomplish
article shouldn’t just this by using titles such
be the product name as:
and model number... “Top 5 features of...”
“3 things you didn’t
Your review is going to know about the...”
be listed among other “How to get the most
similar pages, so your out of the...”
title needs to make “Product X side-by-
people want to click side review with...”

The title of your You can accomplish You can use gimmicky
article shouldn’t just this by using titles such phrases like “don’t buy
be the product name as: until you’ve read this”
and model number... “Top 5 features of...” or “product X
“3 things you didn’t recall?”, but I don’t like
Your review is going to know about the...” using them- do what
be listed among other “How to get the most you want.
similar pages, so your out of the...”
title needs to make “Product X side-by-
people want to click side review with...”

Writing an Effective Intro


The intro of your
article should
summarize the entire
review


The intro of your You can make it as
article should simple as “the good”
summarize the entire and “the bad”
review


The intro of your You can make it as A good intro will get
article should simple as “the good” the reader’s attention
summarize the entire and “the bad” and lead them into the
review rest of the article


Writing an Effective Article Body


The body of your
article is the “meat”,
and should give the
reader enough
information to make a
buying decision.

DO NOT write a fake
review as if you’ve
used the product.

The body of your You should include
article is the “meat”, product specs,
and should give the beneﬁts, negatives,
reader enough summaries of a few
information to make a customer reviews,
buying decision. comparisons to similar
products,
DO NOT write a fake
used the product.

The body of your You should include Things that help are
article is the “meat”, product specs, bulleted lists, pictures,
and should give the beneﬁts, negatives, comparison tables, and
reader enough summaries of a few links to reviews.
information to make a customer reviews,
buying decision. comparisons to similar
products,
DO NOT write a fake
used the product.

Writing an Effective Recap


The recap should
essentially “tell them
what you told them”


The recap should Emphasize the good
essentially “tell them points, and tell them
what you told them” why it’s a good
product to buy


The recap should Emphasize the good Don’t forget to include
essentially “tell them points, and tell them a clear call to action
what you told them” why it’s a good such as “click here to
product to buy get the lowest price”
or “click here to buy
now”


How to Write Amazon Product Reviews

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