The document provides a guide for using LinkedIn for B2B marketing, outlining key strategies such as creating and regularly updating a company page, initiating group discussions, utilizing advanced searches, and leveraging LinkedIn Premium features. It also highlights the importance of LinkedIn ads and developing showcase pages for individual brand promotion. For further information, contact details are provided.

1. How to use LinkedIn for B2B
Marketing

2. Index
1. Create company page & Update regularly
2. Initiate Group Discussion & Join other Groups
3. Use Advance searches and Save
4. LinkedIn Pulse
5. LinkedIn Premium Account
6. LinkedIn ads
7. Create Showcase Page

3. (I) Create company page
& Update regularly
• Highlight your focused product or
solution
• Share Updates
• Upload Photos
• Publish a Post

4. (II) Initiate Discussion & Join
other Groups
• Share content with influencers and
decision makers
• Join Like-Minded Group

5. (III) Use Advance searches
& Save
• Great filter to identify the exact type of
people who you are targeting.
• It also allows you to save the contacts

6. (IV) LinkedIn Pulse
You can use LinkedIn Pulse for
• Business Reviews
• industry updates
• Publish and read relevant content
• Follow the Digital Giants

7. (V) LinkedIn Premium
Account
1. Sales Navigator :
Build leads and pipeline through
social selling.
2. In-Mails :
Send direct mails to professionals
who are not in your network.

8. (VI) LinkedIn Ads
It provides different type of advertising
solution, that allows you to create and
place ads on the LinkedIn.com website.
1. LinkedIn Sponsored Posts
2. LinkedIn Follow company ads

9. (VII) Create Showcase Page
• These pages are created for companies to
promote individual brands
• IT is a perfect way to segment your
inbound LinkedIn traffic

10. Need More Information ?
Please contact
Web Address : www.tslimpact.com
Email: tslimpactsupport@tslmarketing.in