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Analysis Of Marketing Strategies Of Selected Travel Agents
The document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, competing on both quality and price while Pan Express competes primarily on price. Customer surveys found that while online travel has grown, most people in Ludhiana still prefer visiting travel agents to plan trips. Thomas Cook and SOTC were found to have the leading and most stable market positions compared to other agents.
Retail Safari In China
e document émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Une groupe mastige souhaitait lancer l'une de ses marques du secteur de la beauté en Chine.
Désireuse de comprendre le marché, nous leur avons concocté un voyage d'étude sur mesure, visant à permettre à une équipe pluri-métiers de rencontrer des experts Chinois et de s'imprégner des spécificités locales au travers d'une immersion totale.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
Digital Marketing Platform
The document introduces the concept of a "Platform Marketer" who has the skills needed to leverage audience platforms and addressability at scale. A Platform Marketer wears many hats including being an audience platform expert, programmatic media buyer, addressability expert, and more. They represent a shift from traditional marketers by having skills in data, digital media buying, real-time optimization, and integrating consumer experiences across channels at the individual level.
ICT Security: Defence strategies against targeted attack
Presentation of my master degree thesis. I propose a business process and a conceptual framework for defence against targeted attacks.
Shell Digital Marketing Strategy
The document outlines a digital marketing strategy for Shell that focuses on increasing customer loyalty and communication through social media platforms like Facebook, Twitter, and YouTube. It identifies challenges like disloyal customers and competitive industries, and sets goals to improve B2C communication, meet global demand, and increase visibility online. The strategy proposes utilizing Google AdWords, social media, blogging, a mobile app and more to engage target audiences and evaluate campaign success.
Starbucks Digital Media Campaign 2013
This document outlines Starbucks' 2013 digital media campaign targeting college students and young professionals. The campaign aims to increase social media engagement, traffic to the Starbucks website and app, and awareness of the "Tweet a Coffee" program through social media content, contests, and SEO optimization. Performance will be measured by increases in social media followers, time spent on pages, and online conversations to gauge the effectiveness of connecting with customers.
Digital Marketing - Why use digital marketing.
The document reports on key metrics for the website www.apum.com. It shows that 72% of pages have issues, there is no social media presence or people talking about the site. The site has 1 backlink, a Google PageRank of 1, and is estimated to be worth $132. It does not have a fake PageRank or DMOZ listing.
Content marketing
This document discusses how visual content like videos, infographics, presentations, and ebrochures are the future of content marketing and inbound marketing. It outlines 5 types of visual content and their impact on search engine optimization and customer acquisition. Keys to success with visual content include telling a compelling story, choosing the right format, and promoting the content strategically across websites and social media. In particular, videos are emphasized as they are 53 times more likely to rank highly and raise click-through rates in emails.
Recommended
Analysis Of Marketing Strategies Of Selected Travel Agents
The document analyzes marketing strategies of selected travel agents in Ludhiana, India. It finds that Thomas Cook and SOTC are the most preferred brands, competing on both quality and price while Pan Express competes primarily on price. Customer surveys found that while online travel has grown, most people in Ludhiana still prefer visiting travel agents to plan trips. Thomas Cook and SOTC were found to have the leading and most stable market positions compared to other agents.
Retail Safari In China
e document émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Une groupe mastige souhaitait lancer l'une de ses marques du secteur de la beauté en Chine.
Désireuse de comprendre le marché, nous leur avons concocté un voyage d'étude sur mesure, visant à permettre à une équipe pluri-métiers de rencontrer des experts Chinois et de s'imprégner des spécificités locales au travers d'une immersion totale.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
Digital Marketing Platform
The document introduces the concept of a "Platform Marketer" who has the skills needed to leverage audience platforms and addressability at scale. A Platform Marketer wears many hats including being an audience platform expert, programmatic media buyer, addressability expert, and more. They represent a shift from traditional marketers by having skills in data, digital media buying, real-time optimization, and integrating consumer experiences across channels at the individual level.
ICT Security: Defence strategies against targeted attack
Presentation of my master degree thesis. I propose a business process and a conceptual framework for defence against targeted attacks.
Shell Digital Marketing Strategy
The document outlines a digital marketing strategy for Shell that focuses on increasing customer loyalty and communication through social media platforms like Facebook, Twitter, and YouTube. It identifies challenges like disloyal customers and competitive industries, and sets goals to improve B2C communication, meet global demand, and increase visibility online. The strategy proposes utilizing Google AdWords, social media, blogging, a mobile app and more to engage target audiences and evaluate campaign success.
Starbucks Digital Media Campaign 2013
This document outlines Starbucks' 2013 digital media campaign targeting college students and young professionals. The campaign aims to increase social media engagement, traffic to the Starbucks website and app, and awareness of the "Tweet a Coffee" program through social media content, contests, and SEO optimization. Performance will be measured by increases in social media followers, time spent on pages, and online conversations to gauge the effectiveness of connecting with customers.
Digital Marketing - Why use digital marketing.
The document reports on key metrics for the website www.apum.com. It shows that 72% of pages have issues, there is no social media presence or people talking about the site. The site has 1 backlink, a Google PageRank of 1, and is estimated to be worth $132. It does not have a fake PageRank or DMOZ listing.
Content marketing
This document discusses how visual content like videos, infographics, presentations, and ebrochures are the future of content marketing and inbound marketing. It outlines 5 types of visual content and their impact on search engine optimization and customer acquisition. Keys to success with visual content include telling a compelling story, choosing the right format, and promoting the content strategically across websites and social media. In particular, videos are emphasized as they are 53 times more likely to rank highly and raise click-through rates in emails.
Socialmediamarketing ppt
PPT contain basic information. I hope you will get a small glance about Social media and its uses. Thanks...
02 travel agencies and tour operators (an introduction)
The document discusses travel agencies and tour operators, defining them as entities that arrange travel and tourism services and package tours respectively. It outlines their major functions, including providing travel information and assistance, making arrangements, and overseeing operations for tour operators. The roles of these businesses have evolved with travel management companies now acting as intermediaries between suppliers and consumers.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
Travel agency and tour operations
Thomas Cook and Cox & Kings were pioneers in the mass travel industry after the industrial revolution made travel more accessible to the working class. Cox & Kings began in 1740 as a military agency and later merged with another company to form Cox and Kings. Thomas Cook organized the first packaged tour in 1841 and introduced concepts like traveler's checks that helped establish the travel agency model. Now major travel agencies in the Philippines include WOW Philippines, Rajah Travel and Tours, Blue Horizons Travel and Tours, and Scorpio Travel and Tours.
Digital Convergence: Integrated Marketing & Public Relations
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Digital Marketing Campaign Proposal for Massimo Dutti, New York
- Zara is a clothing retailer established in 1985 in Spain and owned by Inditex Group. It has over 521 stores across 47 countries.
- While known for its European style, Zara seeks to expand its presence in the US by opening two new stores in New York City and Washington DC.
- To increase its brand awareness and store traffic, Zara should utilize a paid digital marketing strategy that includes social media partnerships, influencer events, and targeted local promotions to attract new customers.
Burger King Digital Campaign Proposal
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks Digital Marketing Campaign
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.
2018 Digital Marketing Strategy Proposal Template
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
How to Build SEO into Content Strategy
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Tourism ppt
There has been a global increase in tourism over the last 60 years due to factors like increased disposable income, more paid holidays, and cheaper travel. Popular destinations include cities, beaches, and mountain areas for their culture, recreation, and scenery. Tourism is important for many economies, but can negatively impact the environment if not managed properly. Ecotourism is an alternative that involves small-scale tourism to benefit local environments and communities in a sustainable way.
Travel and tourism management it project ppt
This document describes a travel and tourism management system with modules for administration and users. The administration module allows administrators to track sites, maintain vehicle and booking details, and generate various reports. The user module enables users to generate itineraries, vehicle allocation schedules, and cost breakdowns. The system aims to simplify travel management, provide fast and secure processing, and minimize human effort through cost-efficient databases.
Digital Marketing Strategy Guide
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Travel agency and tour operations lecture
The document discusses the Philippine tourism industry and the roles of travel agencies and tour operators. It notes that tourism is a key contributor to the Philippine economy. It then provides details on the functions of travel agencies, including providing travel information and arrangements, processing documentation, and assisting with refunds or cancellations. The document also distinguishes between tour operators and travel agencies, and outlines the typical organizational structure and responsibilities of travel agency departments.
Build. Better. Content!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
~History Of Malaysia~
Malaysia declared independence on August 31, 1957 after gaining independence from British colonial rule. Malaysia was previously under British control from the early 19th century when the British established settlements and strait settlements in Malaya. The country experienced Japanese occupation during World War II before control was returned to the British after the war until independence was achieved in 1957.
Ict - Motherboard
The document discusses the components of a computer motherboard and their locations. It identifies the central processing unit (CPU), expansion slots, expansion cards, RAM slots, ports, and connectors as components that should be located on the motherboard. It also provides pricing and specifications for various processors, graphics cards, power supplies, hard drives, and other components that can be installed on the motherboard.
Ict - Computer Security
The document discusses computer security measures including anti-spyware, firewalls, and the human aspect. It notes that human aspects are the hardest to protect against but are also a common security problem. It emphasizes that organizations should provide training to make users aware of security importance and not to download software from untrusted sources or share information with strangers. Firewalls are defined as hardware or software that enforces security policies by controlling network access.
Ict - Programming
The document outlines the steps to develop a basic math operations program in Visual Basic to help the programmer's younger brother learn addition, subtraction, multiplication, and division. The program will take two integer numbers as input, allow the user to select an operation, perform the calculation, and display the output. The development phases include problem analysis, program design with pseudo code and flowchart, coding the formulas, testing and debugging, and documentation.
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Viewers also liked
Socialmediamarketing ppt
PPT contain basic information. I hope you will get a small glance about Social media and its uses. Thanks...
02 travel agencies and tour operators (an introduction)
The document discusses travel agencies and tour operators, defining them as entities that arrange travel and tourism services and package tours respectively. It outlines their major functions, including providing travel information and assistance, making arrangements, and overseeing operations for tour operators. The roles of these businesses have evolved with travel management companies now acting as intermediaries between suppliers and consumers.
M•A•C Cosmetics Advertising Campaign
Here are 3 objectives for the campaign:
1. Increase sales of M.A.C Cosmetics by 6%
2. Achieve 75% comprehension and 55% conviction of campaign messaging
3. Reach 75% of the target audience with an effective frequency
Objectives | 7____
Research
- Focus groups were conducted with current M.A.C customers ages 18-34 in major cities to understand perceptions of the brand and what draws customers to M.A.C.
- An online survey was distributed to 500 women ages 18-34 to assess awareness and perceptions of M.A.C compared to other prestige beauty brands like Urban Decay, Too Faced, Tarte.
Travel agency and tour operations
Thomas Cook and Cox & Kings were pioneers in the mass travel industry after the industrial revolution made travel more accessible to the working class. Cox & Kings began in 1740 as a military agency and later merged with another company to form Cox and Kings. Thomas Cook organized the first packaged tour in 1841 and introduced concepts like traveler's checks that helped establish the travel agency model. Now major travel agencies in the Philippines include WOW Philippines, Rajah Travel and Tours, Blue Horizons Travel and Tours, and Scorpio Travel and Tours.
Digital Convergence: Integrated Marketing & Public Relations
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
Marketing Plan MAC Cosmetics (New Product Development)
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
MAC Makeup Marketing/Brand Assessment
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
Digital Marketing Campaign Proposal for Massimo Dutti, New York
- Zara is a clothing retailer established in 1985 in Spain and owned by Inditex Group. It has over 521 stores across 47 countries.
- While known for its European style, Zara seeks to expand its presence in the US by opening two new stores in New York City and Washington DC.
- To increase its brand awareness and store traffic, Zara should utilize a paid digital marketing strategy that includes social media partnerships, influencer events, and targeted local promotions to attract new customers.
Burger King Digital Campaign Proposal
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Starbucks Digital Marketing Campaign
Starbucks aims to promote its healthy food and drink options to reach a new demographic of healthy eaters. The proposed digital marketing strategy has three components: social media marketing on platforms like Facebook and Twitter, internet marketing through Google AdWords and Facebook ads, and a mobile app and text message program. The year-long campaign aims to position Starbucks as a healthy establishment and will measure success through engagement metrics and coupon redemption rates with a total budget of $1,775,000.
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
Rand Fishkin's presentation on some of the big changes from the search engines and how SEO and marketing tactics must respond to keep up.
2018 Digital Marketing Strategy Proposal Template
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
How to Build SEO into Content Strategy
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Tourism ppt
There has been a global increase in tourism over the last 60 years due to factors like increased disposable income, more paid holidays, and cheaper travel. Popular destinations include cities, beaches, and mountain areas for their culture, recreation, and scenery. Tourism is important for many economies, but can negatively impact the environment if not managed properly. Ecotourism is an alternative that involves small-scale tourism to benefit local environments and communities in a sustainable way.
Travel and tourism management it project ppt
This document describes a travel and tourism management system with modules for administration and users. The administration module allows administrators to track sites, maintain vehicle and booking details, and generate various reports. The user module enables users to generate itineraries, vehicle allocation schedules, and cost breakdowns. The system aims to simplify travel management, provide fast and secure processing, and minimize human effort through cost-efficient databases.
Digital Marketing Strategy Guide
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Travel agency and tour operations lecture
The document discusses the Philippine tourism industry and the roles of travel agencies and tour operators. It notes that tourism is a key contributor to the Philippine economy. It then provides details on the functions of travel agencies, including providing travel information and arrangements, processing documentation, and assisting with refunds or cancellations. The document also distinguishes between tour operators and travel agencies, and outlines the typical organizational structure and responsibilities of travel agency departments.
Build. Better. Content!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Viewers also liked (18)
02 travel agencies and tour operators (an introduction)
02 travel agencies and tour operators (an introduction)
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public Relations
Marketing Plan MAC Cosmetics (New Product Development)
Marketing Plan MAC Cosmetics (New Product Development)
Digital Marketing Campaign Proposal for Massimo Dutti, New York
Digital Marketing Campaign Proposal for Massimo Dutti, New York
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
More from aleeya91
~History Of Malaysia~
Malaysia declared independence on August 31, 1957 after gaining independence from British colonial rule. Malaysia was previously under British control from the early 19th century when the British established settlements and strait settlements in Malaya. The country experienced Japanese occupation during World War II before control was returned to the British after the war until independence was achieved in 1957.
Ict - Motherboard
The document discusses the components of a computer motherboard and their locations. It identifies the central processing unit (CPU), expansion slots, expansion cards, RAM slots, ports, and connectors as components that should be located on the motherboard. It also provides pricing and specifications for various processors, graphics cards, power supplies, hard drives, and other components that can be installed on the motherboard.
Ict - Computer Security
The document discusses computer security measures including anti-spyware, firewalls, and the human aspect. It notes that human aspects are the hardest to protect against but are also a common security problem. It emphasizes that organizations should provide training to make users aware of security importance and not to download software from untrusted sources or share information with strangers. Firewalls are defined as hardware or software that enforces security policies by controlling network access.
Ict - Programming
The document outlines the steps to develop a basic math operations program in Visual Basic to help the programmer's younger brother learn addition, subtraction, multiplication, and division. The program will take two integer numbers as input, allow the user to select an operation, perform the calculation, and display the output. The development phases include problem analysis, program design with pseudo code and flowchart, coding the formulas, testing and debugging, and documentation.
Ict - Computer Ethics
This document discusses computer ethics and intellectual property rights. It defines computer ethics as moral standards or values that guide computer users. Computer ethics provides ethical guidelines, while computer law establishes legal standards with punishments. The document also outlines four types of intellectual property protection: patents, trademarks, designs, and copyright. It notes these protect inventions, brand identity, product appearance, and creative works, respectively.
Ict Phishing (Present)
Phishing is a form of cybercrime where scammers acquire personal information like credit card numbers and passwords by sending fraudulent emails pretending to be from legitimate businesses. These emails will ask users to provide or verify personal details. Phishing is growing rapidly and targets users of online banking and auction sites. To protect yourself, be wary of unsolicited requests for information via email and ensure your devices have updated antivirus software. If you receive a phishing email or become a victim, report it and monitor your accounts for fraudulent activity.