This is LinkedIn 101 - how to build a profile, create context, and use it for recruiting, recruitment, creating professionalism, finding connections, fielding applicants, growing your business leads, etc.

1. HURDLE
BUSTERS
HOW TO:
Understand & Use LinkedIN
Chelsea Dygert
#StartupPhoenix viralblog.com

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. “A tribe is a group of people
connected to one another,
connected to a leader,
and connected to an idea.
A group needs only two things to be a tribe:
a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople

4. Social MediaRules
#StartupPhx
● Every social site has a culture -
understand, engage, innovate
● Everything has balance.
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business.
○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE

5. What is LinkedIn
● The Interview Session of all social media
● Profile Site originally built for career presence
● Created in 2003
● Took off (20 million users) 2006
● Worth: 7.5 billion
● 2013 - started publishing content (from influencers)
● Feb 2014 - all can publish content
● Highest use = educational (Bachelors +)
● 332 million globally (107 - USA)
● 2 new users every second
● Millennials on linkedin: 13%
● Most used Adjective (2013) - responsible
● Most used Adjective (2012) - creative Statistics
More Statistics

7. ● CONTROL your first impression
○ Consider what it might already be, clarify or debunk
● To be recruited
○ As employee, collaborator, etc.
■ 98% of recruiters, 85% hiring managers use LinkedIn
● To recruit
○ Talent, partners, capital, ideas
● Show “more” than your resume
● Get endorsed - create social proof
Why Use LinkedIn
● To connect with your tribe
○ Potential tribe, Current, tap into others
■ Individual connections, groups, “In-common”
● To stay relevant
○ Understand culture, engage, innovate
● To promote (yourself, events, products, services, campaigns)
● To do research
● Add / create context
● Increase visibility
● Join / encourage conversation
● Build brand value over time

8. ● Same: CONTROL your first impression
○ Consider what it might already be, clarify or debunk
● To recruit
○ Talent, partners, capital, ideas
● Create Professionalism for your business
● Generate leads
○ Highest visitor-to-lead generation (2.7%)
● Drive Traffic (can create your own groups / discussions)
● Research market needs prior to launch
● Target readers / viewers / talent
○ Status updates, Focused pages
Why Use LinkedIn - for your biz
Optimize your business page

9. ● Temporarily turn off Activity Broadcast
● Fill out profile completely
● Come back to it twice (days apart)
● DO NOT LIE
● Customize profile URL
● Have (the right) profile picture (11x more activity)
● Personalize LinkedIn requests
● Be active in groups
○ At least know what’s there, and join a few to
watch conversations
How to set up your LinkedIn
Extras:
Add button to your website
Add link to your email signature
Add widget
Connect to Twitter (don’t recommend)

10. The Secrets to LinkedIn
1. Categorize contacts
2. Filter by locations
a. (when traveling - reason to connect)
3. Filter by associations
a. Sun Devils helping Sun Devils
b. non-profit associations
4. Organize your biz cards & link to LinkedIn
a. Download CardMunch app -
i. UPDATE: Don’t think it’s working any more
b. There are many more “business card organizers” on App Store

11. THE RULES:
● Use etiquette.
○ If someone ____ to you, do something in return.
If they endorse you, endorse them for something back, or write them a nice note.
If someone sends you a message, responsd. etc.
● Don’t Overuse Endorsements. Everything has balance.
● Use ON each platform needs to match CULTURE of each platform
○ Don’t hijack conversations (join, add value, or shut up)
● RESPOND
● Promote OFFLINE.
○ Don’t have to be pushy - just use it

12. When…NOW
● Goal = WHY are you using social media
○ Have a presence, check it few times a month
● Make sure you act w/ general purpose

13. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) Suggestions for talks?
-Google drive / google calendar
C) Connect with me
What do you want to hear about? Write down or email me:
Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email
campaigns, OTHER CONTENT

14. Find me:
Chelsea Dygert +
Dygert #ConsultMent
Chelsea@DygertConsultMent.com
LinkedIn
twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhx