Google is currently updating Google Analytics, and the new version is now active. You must switch to Google Analytics 4 in these circumstances. We recognize that it may be challenging for you to appreciate the procedures required to switch to Google Analytics 4. Mobile analytics are another tool you may employ. These are the measures you should take.

1. How To Switch
To Google
Analytics 4
www.e-cens.com

2. About Us
e-CENS DMCC
In order to gain useful information
about your customers, prospects,
and other aspects of your organization,
we use data science, advanced analytics,
and machine learning. A group of data
scientists, analysts, technicians, and
strategists is known as e-CENS on a global
scale. Working with top international brands
in publishing, e-commerce, travel and
hospitality, and finance spans more than 15
years. In order to gain a competitive edge
and generate positive business outcomes,
our clients rely on us to provide advice and
manage their data.

3. How To Switch To Google Analytics 4
As you know, Google is updating Google Analytics, and the new version is coming into the effect. In these cases, you have
to switch to Google Analytics 4. We understand that it might be difficult for you to comprehend the steps involved in
shifting to Google Analytics 4. You can also use mobile analytics also. Here are some steps which you should follow.
Create GA4 property and launch it
Creating GA4 properties and launching them is one of the most significant parts. Properties won’t be importing historical data
from UA, which means that your GA4 property will only start tracking traffic data from the moment you create it and forward it.
You must do this as soon as possible. To launch the property, you will need to form the new GA4 property and add the new G4A
tracking tag to your site.
Adapt your previous metrics to GA4
Now you have to allow the new G4A property to collect all the measures of previous UA results. As there is a difference
between these two metrics you will not be able to compare them. In your organization, you probably analyze UA data to
determine the reasons behind significant changes, such as when launching a campaign, when bot traffic spikes, when
different browsers and devices are used, and so on. After a few months of comparing, you will better prepare to understand
the impacts.

4. Dashboards can be created, customized, and integrated
No doubt, G4A offers more options, but you have to analyze and customize every dashboard and report you rely on. You
need to understand that not all UA measurements are available in G4A and extracted but require updating and customizing
the reports. It will be better if you compare both the analytics for a more extended period .
To get your team on board with the change, train and explain
You have to keep your end users informed about the changes throughout the process. Not only this, your training and
communication plan should include various things, from an explanation about the usage of different matrics to an overview
of timing and requirements.
Iteratively improve
To make sure you’re collecting accurate information and getting the most from your data, continue optimizing your data
collection, reporting, and dashboards as GA4 evolves in SEO.
Lastly, make sure you continue listening to users and revamp the G4A platform. It is extremely essential to be in touch with
the new and updated features.
We have provided all the steps involved to switch to the G4A analytics. It is your time to use these steps and convert the
previous UA into the new version. If you have any queries and feel stuck about this new feature, contact the E-CENS. They
have good knowledge about the subject, and you will surely learn more about this. Visit our website to know more about How
to Switch to Google Analytics 4.

5. Get In Touch
Address:
www.e-cens.com
ecensdmcc@gmail.com
+‪(415) 323-0460
Email:
Phone:
Website:
1390 Market Street, San Francisco
CA 94102