SlideShare a Scribd company logo
Mobile App Analytics
ABOUT US
We extract useful insights about your customers,
prospects, and everything else for your organisation
using data science, sophisticated analytics, and
machine learning.
e-CENS provides web & mobile app analytics, data
science and machine learning services. We have
more than 15 years of expertise working with top
international brands in publishing, e-commerce,
travel and hospitality, and finance. We extract useful
insights about your customers, prospects, and
everything else for your organization using data
science, sophisticated analytics, and machine
learning. To achieve business objectives and acquire
a competitive edge, we assist in developing, aligning,
and implementing our customers' digital
transformation strategies. We are eager to assist you
in releasing the power of your data.
How Mobile App Analytics Help
You to Make Better Decisions
The key to your mobile app’s success is a thorough understanding of how users
interact with it. This will allow you to improve its functionality and experience, leading
to user loyalty and app success. This is accomplished through the use of Mobile App
Analytics.
A method for tracking and analyzing user activity on a mobile app is known as mobile
app analytics. The app’s creator or publisher may use mobile app analytics tools to
improve or assess their product.
A solid mobile app analytics tool will allow users to measure how many people
downloaded the app, where they are located, how frequently they use it, which
features they like and dislike, what advertising they click on, and what encourages
them to make purchases.
App developers then utilize the analytics information to alter and improve their
programs. Depending on customer feedback, this might involve adding new features
or changing current ones. An efficient mobile app analytics approach may assist app
publishers in determining which elements of an application require development,
what is functioning effectively, and how to best market the application via multiple
channels such as social media campaigns, advertising, and so on.
Why Is Mobile App Analytics
Important ?
Mobile app analytics is critical for
understanding your app users and
improving their experience and retention.
Here are some of the reasons why mobile
analytics are vital for your app marketing
strategy:
Bashar is a seasoned global
technology executive with
nearly 20 years of experience
leading software
BASHAR HAFEZ


Rohit has 10+ years of
experience and specializes
in defining reporting
requirements and analytics
ROHIT NEEMA


Certified in analytics
technologies and
methodologies and media
stack, Sunil has over 14 years
of experience in analytics
SUNIL ATTRI


We use data science, advanced analytics, and machine learning to extract actionable insights about your clients,
prospects, and everything else for your business.
OUR TEAM
This measure demonstrates
how well your target audience
receives your app and how
much time they spend using it.
If you want to boost
engagement, work on
strengthening the essential
elements of your product that
make it more entertaining or
engaging for a more extended
period.
KEY MOBILE APP METRICS
TO TRACK
CONTACT US
We'd love to talk about all business
ideas.
+971 (444) 18742 (Dubai)
PHONE NUMBER
sales@e-cens.com
EMAIL ADDRESS
www.e-cens.com
WEBSITE
ADDRESS
Silver Tower Office 17L Dubai,
United Arab Emirates

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You Can Use Mobile App Analytics to Make Better Decisions

  • 2. ABOUT US We extract useful insights about your customers, prospects, and everything else for your organisation using data science, sophisticated analytics, and machine learning. e-CENS provides web & mobile app analytics, data science and machine learning services. We have more than 15 years of expertise working with top international brands in publishing, e-commerce, travel and hospitality, and finance. We extract useful insights about your customers, prospects, and everything else for your organization using data science, sophisticated analytics, and machine learning. To achieve business objectives and acquire a competitive edge, we assist in developing, aligning, and implementing our customers' digital transformation strategies. We are eager to assist you in releasing the power of your data.
  • 3. How Mobile App Analytics Help You to Make Better Decisions The key to your mobile app’s success is a thorough understanding of how users interact with it. This will allow you to improve its functionality and experience, leading to user loyalty and app success. This is accomplished through the use of Mobile App Analytics. A method for tracking and analyzing user activity on a mobile app is known as mobile app analytics. The app’s creator or publisher may use mobile app analytics tools to improve or assess their product. A solid mobile app analytics tool will allow users to measure how many people downloaded the app, where they are located, how frequently they use it, which features they like and dislike, what advertising they click on, and what encourages them to make purchases. App developers then utilize the analytics information to alter and improve their programs. Depending on customer feedback, this might involve adding new features or changing current ones. An efficient mobile app analytics approach may assist app publishers in determining which elements of an application require development, what is functioning effectively, and how to best market the application via multiple channels such as social media campaigns, advertising, and so on.
  • 4. Why Is Mobile App Analytics Important ? Mobile app analytics is critical for understanding your app users and improving their experience and retention. Here are some of the reasons why mobile analytics are vital for your app marketing strategy:
  • 5. Bashar is a seasoned global technology executive with nearly 20 years of experience leading software BASHAR HAFEZ Rohit has 10+ years of experience and specializes in defining reporting requirements and analytics ROHIT NEEMA Certified in analytics technologies and methodologies and media stack, Sunil has over 14 years of experience in analytics SUNIL ATTRI We use data science, advanced analytics, and machine learning to extract actionable insights about your clients, prospects, and everything else for your business. OUR TEAM
  • 6. This measure demonstrates how well your target audience receives your app and how much time they spend using it. If you want to boost engagement, work on strengthening the essential elements of your product that make it more entertaining or engaging for a more extended period. KEY MOBILE APP METRICS TO TRACK
  • 7. CONTACT US We'd love to talk about all business ideas. +971 (444) 18742 (Dubai) PHONE NUMBER sales@e-cens.com EMAIL ADDRESS www.e-cens.com WEBSITE ADDRESS Silver Tower Office 17L Dubai, United Arab Emirates