Small businesses will have to appeal to two types of customers when a recession ends. The first type will remain fearful and unwilling to spend. The second type will spend out of excitement for the improving economy but businesses will have intense competition for these customers. To succeed, businesses need to offer customers memorable experiences beyond just products and services during this uncertain economic time.

2. How to Succeed When the
Country Comes Out of the
Recession

3. One thing that many small
businesses do not consider is how
they will handle their customers
when the country comes out of a
recession.

4. When the country's recession begins
to end, you are going to have to
deal with two different types of
customers.
Instead of just dealing with frugal
customers, you are going to have
to appeal to a new type as well.

5. The first type of customer will be
those who are too afraid to spend
their money.

6. You may want to consider these
people shell-shocked from the
recession. These people will not be
very willing to part with their
money, even when the economy
picks up.

7. The second type of customer is the
one who is spending their money
out of excitement for the
quickening economy.

8. These people will be willing to
spend, but what you will have to
remember is that you will have to
compete with all of the other
businesses looking to succeed
during this uncertain time of the
country.

9. In order to reach these customers,
you will need to offer them
something more than just products
and services.
You will need to offer them an
experience that they will not
forget.

10. When the country begins to dig itself
out of a recession, the economy
becomes somewhat rocky.
Many people approach this with a
continued conservatism, while others
quickly raise their spending habits, you
will have to plan for both types of
customers in order to succeed.