This document provides information on how to start a B2B podcast, including statistics on podcast listenership and usage. It outlines the key steps to creating a podcast episode which are show planning, guest booking, recording, post-production, and distribution. Recommended equipment includes microphones, audio interfaces, and recording/hosting software. Creating a podcast can take 8-10 hours total per episode. Content can be repurposed across other channels. Outsourcing provides production support but costs more than a DIY approach. The document promotes podcast launch services from Speakerbox Media starting at $1997.

1. How to Start a B2B Podcast
Presentedby Sarah Smith
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Wordsare generated on averagefrom each 45-minute
podcast
5,850
Is the median household income of business,
technology, and science podcast listeners
$92,205
Of U.S.consumers 18 and olderwholisten to
podcasts, listen at least oncea week
53%
Of heavy podcast users visit the mentioned website
for moreinformation about product advertised-
40% purchase
62%
Of podcast listeners tune into four ormore
episodes each week
40%
Why Podcasting?

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Outlining theepisodeformat,segments, topics,and
potentialguests.
Show Planning
Edit,mix.,andmasteryouraudioandvideo filesinserting
the intro,outroandsponsoredmessages.
Post-Production
Conductinganinterview in-studioorremotelywith your
guestsona regularbasisor batched.
Recording
Gatheringa list ofleadsorpartnersofinterestandreach
tothem. You’ll schedule apre-interview andinterview
date.
Guest Booking
Schedule audioepisodesandmicro-contenttoreleaseon
distributionplatformsofchoice.
Distribution
Creating a Podcast Episode

4. Electro-Voice RE20
$449
Scarlett 18i8
$419
Riverside.FM
$15-24
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Equipmentand Software You’ll Need
Additional accessories might include a microphone stand, XLR cable, Garageband or Audacity recording
software, andhosting platform subscription.

5. How Long Does Creating a PodcastTake?
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Total: 8-10 hours

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Repurposing Your Podcast Content

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DIY vs Production Partner Time Cost

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We help brands press
play on their audio
strategy.
7-phase program specifically designed to help B2B brands launch a podcast from setup to publishing
your firstepisodes.
PODCASTSETUP
Editing of your podcast audio to remove any mistakes, polish with a professional mix to balance your
levels, ID3 tag your file, and distribute the episode.
AUDIOEDITING
Video editing for split screen Zoom recordings or a podcast recording with multiple camera angles. We
edit, mix and master your audio, remove mistakes, and add in branding assets.
VIDEO EDITING
Booking services to book guests on your podcast or getting you booked on a podcast. We’ll develop a
customized interactive one sheet and reach out to our internal and external networks to get you booked
on podcast shows.
GUEST BOOKING
Partnering with Speakerbox

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1
Audio provides you an incredible opportunity to form deeper relationships with your customer. Your conversation is literally in their ears.
Humanize your brand, connect and educate your niche community, and forge relationships in the process.
2
Audio isthe longest standing piece of media. From performance, to radio, to jingles, to compact disks, to digital media, to voice assistants,it
continuously withstands the test of time.
3
There is not another piece of comparable pillar content thatprovides you the same value in micro-content distribution as podcast audiodoes. Do
more with less.
Why do you need audiostrategy?

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Podcast Launch
(Audio + Video)
30 or60-daylaunch timeline
First 2episodes with shownotes
4 consultationshours
RSSFeed setup anddistribution
Cover design&music licensing
ShowNotes +Transcript
PublicationoniTunes, Spotify,andGooglePodcast
$2797
1-Hour Strategy Call
Scheduleafree strategycalls todiscuss
yourmarketingstrategy,team,budget,and
podcastROIrecommendations basedon
yourbusiness.
Free
Three Easy Ways to Get Started
Podcast Launch
(Audio Only)
30 or60-daylaunch timeline
First 2episodes with shownotes
4 consultationshours
RSSFeed setup anddistribution
Cover design&music licensing
ShowNotes +Transcript
PublicationoniTunes, Spotify,andGooglePodcast
$1997

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Sarah Smith
CEO | PodcastStrategist
SpeakerboxMedia
Terri Hoffman
CEO | MarketingStrategist
MarketingRefresh
Ray Smith
COO | Audio-VisualExpert
SpeakerboxMedia
Questions?