This document provides tips for improving sales to women customers in the powersports industry. It discusses segmenting women into riders and purchasers for others, and emphasizing store layout and merchandising to appeal to women. Product selection should include a range of sizes, fits, styles and price points. Communication with women customers should focus on safety, comfort and temperature regulation. Understanding different motivations like style, practicality or size availability can help increase sales. Maintaining a balanced selection that changes with trends is important to attracting women shoppers.
The document provides tips for dressing in the 90s grunge style. It recommends shopping at thrift stores for oversized, dark colored clothing like flannel shirts, ripped jeans, and band t-shirts. Accessories include boots, sneakers, high-top sneakers, ripped stockings, beanies, and minimal jewelry. The key aspects of the grunge look are appearing disheveled, wearing multiple layers of non-matching clothes, and conveying an "I don't care" attitude with one's appearance.
The Budget Fashionista True ConfessionsWendy Rubicam
The document provides tips for putting together stylish outfits for under $100 during the summer months when less clothing is needed due to hot weather. It notes that classic, timeless pieces and shopping sales, consignment stores, and discount retailers can help keep costs low. A few outfits are described costing under $100 by combining low-cost clothing items with affordable accessories. Confidence is advised when shopping on a budget.
This document discusses several topics:
- Promoting safe sex and responsible choices to youth through the "Love Life" initiative.
- Starbucks' commitment to strengthening communities and balancing social responsibility with profitability.
- Potential ways to convey the "Love Life" message to loyal Starbucks customers, or "Starbucks Knights", such as through advertisements on cups or sleeves.
Just Fab was founded in 2010 and offers fashion items online and through subscription boxes. It uses a VIP membership model where a $39.95 fee is charged each month unless customers actively opt out by the 5th of the month. Just Fab has expanded its offerings beyond its original site to include Just Fab Kids and Fabletics, and has raised over $150 million in funding to date.
Applied psychology in sales and marketingSelf-employed
Marketers use various psychological techniques to subtly influence customer shopping behaviors and encourage increased spending. Stores are designed with these influences in mind, such as avoiding clocks to prevent customers from feeling rushed, using large carts instead of baskets so items don't seem as expensive, and placing more expensive items together to make relatively cheaper options seem like a good deal. Additional tactics include pricing items just below whole dollar amounts, collecting data on customer preferences to arrange products strategically, and offering store credits to get customers in the door spending more than the credit's value. The overall goal is to manipulate shoppers' perceptions and extend their time in stores, leading to greater sales and profits.
Topshop focuses on quality clothing for women ages 20-35 in well-paid jobs, emphasizing trends over price. Their advertisements portray an image of sophisticated, high-demand fashion through attractive photography and minimalist logos. Primark sells similar clothing at extremely low prices due to unfair labor practices. Their advertisements emphasize low prices over quality through plain photography, young models, and prominently displayed costs. While Primark clothing is known to be of poor quality and not last long, consumers continue shopping there for affordable fashion.
The document discusses various topics related to women's fashion including tailored pants, wingtip shoes, Victoria being a fashion icon, and formal men's fashion accessories like cuff links and ties. It also briefly mentions 80s fashion being influenced by movies and music, and speaking faith or doubt and how it can impact outcomes. The document contains a variety of disconnected topics and lacks a clear overall theme or focus.
The document provides tips for dressing in the 90s grunge style. It recommends shopping at thrift stores for oversized, dark colored clothing like flannel shirts, ripped jeans, and band t-shirts. Accessories include boots, sneakers, high-top sneakers, ripped stockings, beanies, and minimal jewelry. The key aspects of the grunge look are appearing disheveled, wearing multiple layers of non-matching clothes, and conveying an "I don't care" attitude with one's appearance.
The Budget Fashionista True ConfessionsWendy Rubicam
The document provides tips for putting together stylish outfits for under $100 during the summer months when less clothing is needed due to hot weather. It notes that classic, timeless pieces and shopping sales, consignment stores, and discount retailers can help keep costs low. A few outfits are described costing under $100 by combining low-cost clothing items with affordable accessories. Confidence is advised when shopping on a budget.
This document discusses several topics:
- Promoting safe sex and responsible choices to youth through the "Love Life" initiative.
- Starbucks' commitment to strengthening communities and balancing social responsibility with profitability.
- Potential ways to convey the "Love Life" message to loyal Starbucks customers, or "Starbucks Knights", such as through advertisements on cups or sleeves.
Just Fab was founded in 2010 and offers fashion items online and through subscription boxes. It uses a VIP membership model where a $39.95 fee is charged each month unless customers actively opt out by the 5th of the month. Just Fab has expanded its offerings beyond its original site to include Just Fab Kids and Fabletics, and has raised over $150 million in funding to date.
Applied psychology in sales and marketingSelf-employed
Marketers use various psychological techniques to subtly influence customer shopping behaviors and encourage increased spending. Stores are designed with these influences in mind, such as avoiding clocks to prevent customers from feeling rushed, using large carts instead of baskets so items don't seem as expensive, and placing more expensive items together to make relatively cheaper options seem like a good deal. Additional tactics include pricing items just below whole dollar amounts, collecting data on customer preferences to arrange products strategically, and offering store credits to get customers in the door spending more than the credit's value. The overall goal is to manipulate shoppers' perceptions and extend their time in stores, leading to greater sales and profits.
Topshop focuses on quality clothing for women ages 20-35 in well-paid jobs, emphasizing trends over price. Their advertisements portray an image of sophisticated, high-demand fashion through attractive photography and minimalist logos. Primark sells similar clothing at extremely low prices due to unfair labor practices. Their advertisements emphasize low prices over quality through plain photography, young models, and prominently displayed costs. While Primark clothing is known to be of poor quality and not last long, consumers continue shopping there for affordable fashion.
The document discusses various topics related to women's fashion including tailored pants, wingtip shoes, Victoria being a fashion icon, and formal men's fashion accessories like cuff links and ties. It also briefly mentions 80s fashion being influenced by movies and music, and speaking faith or doubt and how it can impact outcomes. The document contains a variety of disconnected topics and lacks a clear overall theme or focus.
Women are sensitive to price when making regular or bulk fashion purchases, which is why there are large sales and discounts. Some men avoid choosing ties because they do not understand what style suits them or wear suits often. Popular stores for contemporary women's fashion include Forever21, Charlotte Russe, Papaya, Lulu's, CutesyGirl and H&M. Women's watches have become bold fashion accessories designed to stand out with elaborate dials, glitters and colors that showcase femininity and class. Pendant watches take months for a horologist to craft due to their intricate beauty.
Competitor analysis format (inmark retail, bangalore, 2015)Sadaf Naz
Inmark provides affordable fashion apparel through its retail stores in India. It aims to offer quality products at low prices for middle and lower-middle income customers. The document analyzes Inmark's kids wear category compared to competitors like Pantaloons, Westside, Max, Reliance Trends, and Show Off. It finds that Inmark has fewer product options and styles than competitors. Inmark is also missing some popular kids clothing categories. While Inmark offers competitive low prices, some competitors have even lower entry price points. Overall, Inmark could better meet customer demand by expanding its product range and styles for kids wear.
Looking to boost candy bar fundraiser sales? Discover what successful schools do and overcome the hurdles that keep you from reaching your fundraiser goals.
Topshop focuses on fashionable, trendy clothing for women ages 20-35. Their advertisements portray an image of sophistication and quality through attractive photography and minimalist designs without including prices. While Topshop's clothing is more expensive, ranging from £10-150, customers pay for the brand's reputation and quick adoption of trends. In contrast, Primark's advertisements emphasize extremely low prices through large text and images of piled clothing. Primark's low quality items, which can fall apart quickly, are aimed at younger customers and sell for the lowest prices possible. While Topshop focuses on quality over price, Primark prioritizes affordability through low production costs, allowing them to draw in customers interested primarily in low cost items
The document discusses eight types of buyers and how to motivate each type. The eight buyer types are: Price, WOW, Trust, Convenience, Status, Expert, Caring, and Entertainment. For each type, it provides tips on how retailers can appeal to them, such as designating sales areas for Price buyers, featuring new merchandise for WOW buyers, including testimonials for Trust buyers, and giving the business a fun atmosphere for Entertainment buyers. The overall message is that retailers need to understand different customer types and tailor their marketing and store layout accordingly.
Simple ideas to assist you enhance your fashion for fifthand.comAnna Seean
Fashion demands in follow Trends now a days like their Handbags, Watches, Jewellery, Louis Vuitton, anything else related to their needs to look attractive, all here now unique looks, for more must visit us: www.fifthand.com
The document compares advertisements from Lacoste, a clothing brand, and a supermarket clothing store. It also compares advertisements from Waitrose and Aldi supermarkets.
The Lacoste ad focuses on quality and style, using a model and subtle branding to portray an upscale image without displaying prices. In contrast, the supermarket ad directly shows prices, discounts, and focuses on value and affordability for average consumers.
The Waitrose ad emphasizes the quality of food through elegant photography of a prepared meal, appealing to older audiences. In contrast, the Aldi ad prominently displays low prices, name brands, and focuses on value and competition to draw customers from other major supermarkets by catering to cost-conscious consumers.
1) The document summarizes observations from a student group project studying consumer behavior related to men's clothing purchases in shopping malls.
2) The group observed three malls in Karachi, collecting data on shoppers' behaviors, purchases, and reactions. They found differences between malls targeting different socioeconomic classes.
3) Key findings included men tending to be more direct and efficient shoppers than women. Serious shoppers carefully selected brands while casual shoppers browsed for entertainment. Malls segmented consumers based on demographics like income, gender, and whether they were families or individuals.
Styling on budget for new year 2020 classic poloClassic Polo
Classic Polo believes that one should keep a tab on their spending before stepping out of the house. It is an art to shop with less money and still look great. Keep in mind a few tips in this blog that can change your whole perspective on shopping.
Trendy and Funky Fashion Clothing For Childrenquiltmice76
The document discusses various topics related to fashion clothing including:
1. Custom jewelry can be designed to match any style or description.
2. When buying women's fashion clothing wholesale, it is important to carefully select reputable suppliers.
3. In the 1940s, women's undergarments separated into two pieces - bras and girdles. Nylon stockings and wire in bras were introduced after World War II.
4. When buying men's fashion shirts, attention to detail is important, such as neat stitching and wrinkle-free options.
This presentation discusses the importance of quality over quantity in the fashion industry. It argues that fast fashion companies focus too much on producing large quantities of cheap clothes, which often leads to sweatshop conditions that violate workers' human rights. While affordable clothes have value, prioritizing profits over people is unacceptable. The solution proposed is to educate others on these issues and support brands committed to ethical production and durable garments. Quality clothing may cost more initially but lasts longer, working out to be a better value over time.
If you are looking for a beautiful watch and impressive timepiece and is comfortable to ware, Seiko Men’s SNAE56 Coutura Watch is a best choice for you. This Seiko SNAE56 Coutura is now offering a promotional sale price and cheap price to the man who is looking for an elegant watch.
The Worst Kept Secret - Designer Fashion Discountstielyric49
Choosing clothing based on your personality and situation is important. When looking at your wardrobe, consider how each item makes you feel emotionally and how it expresses yourself. Mixing gold and silver jewelry should be avoided as it looks terrible and ruins outfits. There are many options for party dresses, formal attire, and day dresses including styles, necklines, lengths, and materials. Empire dresses accentuate the top half of the body while flowing over the lower half. Sears is currently running a 75% off clearance sale on women's apparel, accessories, and intimate apparel, but popular items are selling out quickly. Flared knee-length skirts have become very popular recently as they can be worn for any
This presentation discusses the importance of quality over quantity in the fashion industry. It argues that many fast fashion stores focus too much on producing large quantities of cheap clothes that fall apart quickly, relying on sweatshop labor in places like Pakistan, China, and Thailand to keep costs low. This harms workers and is unethical. Instead, supporting brands that produce fewer, higher quality garments is better for consumers in the long run as the clothes will last longer. Educating others about the poor labor practices of some fast fashion companies could help change behaviors and support businesses prioritizing worker treatment and durable products.
A deep dive into the male shopper. This research was compiled from a variety of secondary sources and is meant to provide a rational behind why and how men shop and help retailers and marketers understand male behavior and motivations when shopping.
Some companies prioritize product quality over price, offering higher-quality clothes at premium prices. Others focus on low prices to attract more buyers, even if quality suffers. Topshop aims for a balance, with reasonably priced yet stylish clothes. It cultivates an image of sophistication through its simple logo and displays of celebrities wearing its lines. Value refers to similar products where one is a better deal. While quality may differ, people often choose cheaper options that are still fashionable. Stores compete through similar products at different price points and promotions to draw more customers. A company's market consists of its target customers, selling locations, and competitors.
Fashion trends are always changing. Heeled shoes like wedges are popular because they lengthen legs and draw attention. Wedges come in various styles like sandals, booties and strappy shoes. They offer stability and versatility to be worn with dresses, shorts, jeans or swimwear. Men's fashion gifts like shirts, trousers, shoes and belts can make them look even better, so long as you know their sizes first. Stores often sell diverse products together from various categories to attract different customers.
1) Know your body type so you can dress in a way that complements your figure and avoid "fashion faux pas".
2) When overhauling your wardrobe, first pick out favorite pieces to keep, then ruthlessly assess what you have to identify buying patterns and gaps.
3) Developing a signature style involves getting fashion inspiration from celebrities and stores, focusing on quality basics and statement pieces, and accessorizing to finish looks.
This document discusses different types of shapewear and bras and provides tips for proper fitting. It summarizes a shapewear test conducted with four products: two Spanx products, a Target line, and a Kymaro product. Staffers tested the shapewear by wearing them for four hours. The $38 Spanx product was the most popular as it smoothed and slimmed areas without being too tight. The document also provides a brief history of lingerie and lists online retailers for purchasing bras and shapewear.
Women are sensitive to price when making regular or bulk fashion purchases, which is why there are large sales and discounts. Some men avoid choosing ties because they do not understand what style suits them or wear suits often. Popular stores for contemporary women's fashion include Forever21, Charlotte Russe, Papaya, Lulu's, CutesyGirl and H&M. Women's watches have become bold fashion accessories designed to stand out with elaborate dials, glitters and colors that showcase femininity and class. Pendant watches take months for a horologist to craft due to their intricate beauty.
Competitor analysis format (inmark retail, bangalore, 2015)Sadaf Naz
Inmark provides affordable fashion apparel through its retail stores in India. It aims to offer quality products at low prices for middle and lower-middle income customers. The document analyzes Inmark's kids wear category compared to competitors like Pantaloons, Westside, Max, Reliance Trends, and Show Off. It finds that Inmark has fewer product options and styles than competitors. Inmark is also missing some popular kids clothing categories. While Inmark offers competitive low prices, some competitors have even lower entry price points. Overall, Inmark could better meet customer demand by expanding its product range and styles for kids wear.
Looking to boost candy bar fundraiser sales? Discover what successful schools do and overcome the hurdles that keep you from reaching your fundraiser goals.
Topshop focuses on fashionable, trendy clothing for women ages 20-35. Their advertisements portray an image of sophistication and quality through attractive photography and minimalist designs without including prices. While Topshop's clothing is more expensive, ranging from £10-150, customers pay for the brand's reputation and quick adoption of trends. In contrast, Primark's advertisements emphasize extremely low prices through large text and images of piled clothing. Primark's low quality items, which can fall apart quickly, are aimed at younger customers and sell for the lowest prices possible. While Topshop focuses on quality over price, Primark prioritizes affordability through low production costs, allowing them to draw in customers interested primarily in low cost items
The document discusses eight types of buyers and how to motivate each type. The eight buyer types are: Price, WOW, Trust, Convenience, Status, Expert, Caring, and Entertainment. For each type, it provides tips on how retailers can appeal to them, such as designating sales areas for Price buyers, featuring new merchandise for WOW buyers, including testimonials for Trust buyers, and giving the business a fun atmosphere for Entertainment buyers. The overall message is that retailers need to understand different customer types and tailor their marketing and store layout accordingly.
Simple ideas to assist you enhance your fashion for fifthand.comAnna Seean
Fashion demands in follow Trends now a days like their Handbags, Watches, Jewellery, Louis Vuitton, anything else related to their needs to look attractive, all here now unique looks, for more must visit us: www.fifthand.com
The document compares advertisements from Lacoste, a clothing brand, and a supermarket clothing store. It also compares advertisements from Waitrose and Aldi supermarkets.
The Lacoste ad focuses on quality and style, using a model and subtle branding to portray an upscale image without displaying prices. In contrast, the supermarket ad directly shows prices, discounts, and focuses on value and affordability for average consumers.
The Waitrose ad emphasizes the quality of food through elegant photography of a prepared meal, appealing to older audiences. In contrast, the Aldi ad prominently displays low prices, name brands, and focuses on value and competition to draw customers from other major supermarkets by catering to cost-conscious consumers.
1) The document summarizes observations from a student group project studying consumer behavior related to men's clothing purchases in shopping malls.
2) The group observed three malls in Karachi, collecting data on shoppers' behaviors, purchases, and reactions. They found differences between malls targeting different socioeconomic classes.
3) Key findings included men tending to be more direct and efficient shoppers than women. Serious shoppers carefully selected brands while casual shoppers browsed for entertainment. Malls segmented consumers based on demographics like income, gender, and whether they were families or individuals.
Styling on budget for new year 2020 classic poloClassic Polo
Classic Polo believes that one should keep a tab on their spending before stepping out of the house. It is an art to shop with less money and still look great. Keep in mind a few tips in this blog that can change your whole perspective on shopping.
Trendy and Funky Fashion Clothing For Childrenquiltmice76
The document discusses various topics related to fashion clothing including:
1. Custom jewelry can be designed to match any style or description.
2. When buying women's fashion clothing wholesale, it is important to carefully select reputable suppliers.
3. In the 1940s, women's undergarments separated into two pieces - bras and girdles. Nylon stockings and wire in bras were introduced after World War II.
4. When buying men's fashion shirts, attention to detail is important, such as neat stitching and wrinkle-free options.
This presentation discusses the importance of quality over quantity in the fashion industry. It argues that fast fashion companies focus too much on producing large quantities of cheap clothes, which often leads to sweatshop conditions that violate workers' human rights. While affordable clothes have value, prioritizing profits over people is unacceptable. The solution proposed is to educate others on these issues and support brands committed to ethical production and durable garments. Quality clothing may cost more initially but lasts longer, working out to be a better value over time.
If you are looking for a beautiful watch and impressive timepiece and is comfortable to ware, Seiko Men’s SNAE56 Coutura Watch is a best choice for you. This Seiko SNAE56 Coutura is now offering a promotional sale price and cheap price to the man who is looking for an elegant watch.
The Worst Kept Secret - Designer Fashion Discountstielyric49
Choosing clothing based on your personality and situation is important. When looking at your wardrobe, consider how each item makes you feel emotionally and how it expresses yourself. Mixing gold and silver jewelry should be avoided as it looks terrible and ruins outfits. There are many options for party dresses, formal attire, and day dresses including styles, necklines, lengths, and materials. Empire dresses accentuate the top half of the body while flowing over the lower half. Sears is currently running a 75% off clearance sale on women's apparel, accessories, and intimate apparel, but popular items are selling out quickly. Flared knee-length skirts have become very popular recently as they can be worn for any
This presentation discusses the importance of quality over quantity in the fashion industry. It argues that many fast fashion stores focus too much on producing large quantities of cheap clothes that fall apart quickly, relying on sweatshop labor in places like Pakistan, China, and Thailand to keep costs low. This harms workers and is unethical. Instead, supporting brands that produce fewer, higher quality garments is better for consumers in the long run as the clothes will last longer. Educating others about the poor labor practices of some fast fashion companies could help change behaviors and support businesses prioritizing worker treatment and durable products.
A deep dive into the male shopper. This research was compiled from a variety of secondary sources and is meant to provide a rational behind why and how men shop and help retailers and marketers understand male behavior and motivations when shopping.
Some companies prioritize product quality over price, offering higher-quality clothes at premium prices. Others focus on low prices to attract more buyers, even if quality suffers. Topshop aims for a balance, with reasonably priced yet stylish clothes. It cultivates an image of sophistication through its simple logo and displays of celebrities wearing its lines. Value refers to similar products where one is a better deal. While quality may differ, people often choose cheaper options that are still fashionable. Stores compete through similar products at different price points and promotions to draw more customers. A company's market consists of its target customers, selling locations, and competitors.
Fashion trends are always changing. Heeled shoes like wedges are popular because they lengthen legs and draw attention. Wedges come in various styles like sandals, booties and strappy shoes. They offer stability and versatility to be worn with dresses, shorts, jeans or swimwear. Men's fashion gifts like shirts, trousers, shoes and belts can make them look even better, so long as you know their sizes first. Stores often sell diverse products together from various categories to attract different customers.
1) Know your body type so you can dress in a way that complements your figure and avoid "fashion faux pas".
2) When overhauling your wardrobe, first pick out favorite pieces to keep, then ruthlessly assess what you have to identify buying patterns and gaps.
3) Developing a signature style involves getting fashion inspiration from celebrities and stores, focusing on quality basics and statement pieces, and accessorizing to finish looks.
This document discusses different types of shapewear and bras and provides tips for proper fitting. It summarizes a shapewear test conducted with four products: two Spanx products, a Target line, and a Kymaro product. Staffers tested the shapewear by wearing them for four hours. The $38 Spanx product was the most popular as it smoothed and slimmed areas without being too tight. The document also provides a brief history of lingerie and lists online retailers for purchasing bras and shapewear.
The document discusses launching a new denim brand called "curvve" that is designed for women of all body types in India. Currently, most jeans are made for a size zero figure and do not fit women with natural curves well. The new brand will offer 4 fits tailored to the main Indian body shapes. It will aim to make shopping more enjoyable and boost women's confidence by celebrating their natural curves. The brand's messaging will encourage women to love their bodies as they are.
The document discusses several topics:
1) Old fashion sentiment and using the Lutterloh sewing pattern system.
2) A fashion clothing brand wanting a memorable name that conveys Parisian whimsy.
3) An annual tradition in Spain where boys dress as kings and parade up a hill.
4) A guide to writing songs mentioning there are only 12 notes and no two songs are alike.
5) Discussing trends and how some like skinny jeans don't work for all body types.
Wacoal-Eveden owns several lingerie brands including Freya, fantasie, and Elomi. It has exclusive stores in York, Bluewater, and Cardiff that showcase lingerie through hidden cupboards and merchandising. The company offers a wide range of sizes and products, from bras to swimwear. It aims to attract younger consumers through fashion trends while also meeting demand for larger bra sizes. Market research shows top lingerie retailers are Marks & Spencer, Primark, Asda, Tesco, and women's fashion stores.
Men's fashion trends are changing as clothing becomes more comfortable and functional for everyday wear. Jeans, jackets, and coats can now be worn casually in many different styles. The fashion industry is also relatively recession-proof as women will continue to purchase clothes regardless of the economic climate. For plus-sized women, choosing darker colors and avoiding sleeveless tops or tight fabrics will create a more slimming silhouette. Upgrading your accessories, such as purchasing a high-quality watch, can help complete your look. Formal dinner dates are still a romantic option for couples to spend quality time together and enjoy each other's company. Long leather gloves were very popular fashion accessories from the 18th to early 20th centuries when they were worn
Understanding Merchandise Mix of Marks & Spencers storeSrishti Raut
This document provides an overview of Marks & Spencer's fashion merchandising strategy in India. It discusses M&S's introduction to the Indian market in 2001 through a joint venture with Reliance Retail. It then analyzes M&S's merchandising mix of variety, breadth, and depth. Specifically, it examines the brand's product assortments in women's, men's, and kids' wear as well as beauty. The document also provides sales figures and discusses M&S's future plans to expand its store network in India.
Curated e-commerce, keep it personal - E-commerce Meetup Berlin 13th June 2019
How to sell to Women
1. Jennifer Robison jrobison@tuckerrocky.com Tucker RockyDistributing
One of the topics I am asked about frequently from Managers & buyers a great deal is...
"How to improve sales to Women"
First, let’s classify this in two women buyer categories,
Women riders (passengers and operators) what they buy for their own needs as a participant &
Women that buy products for their loved ones that do the riding.
Store layout is important-Women are professional shoppers; they do it for a
hobby and for need!
Women are the primary focus in most retail
settings so most retailers will make their stores
very well merchandised, with focus on the latest
and newest products,
The use of color, graphics, texture and easy to
shop floor plans. Most retailers selling apparel
always make women's products the primary focus
and in the best real estate. Ever notice men's
apparel is on an upper or lower level or off to the
side and all main floor traffic is set for women's
products in the mall stores?
Even your discount retailers know that great multi
dimensional feature displays will draw women to
them. (Ross/TJ Maxx/Kohl's, Target and more)
Most often your women shoppers have seen the
product on someone or in a publication that they
are now seeking in store. Make sure hot items
that are being promoted in a big way are available
in your store and are displayed for easy discovery
along with any graphic or POP that features the
current products.
Journey and discovery is a shopping style women
use-this means they have no set idea of what they want, they want to go in store and be Wowed
by the in store presentation and products that they did not know was in existence. Ask yourself,
do you think your selection of 4 ladies jackets (three of which are more than likely pink) is wowing
your women customers? If a woman has come to your store to get outfitted did you have an
adequate selection and sizes on hand? Was the inventory in the back or up front?
Yes, women love sale items-Perhaps once a month you have a sale on women's or all products
and make sure you promote and attract women shoppers. Women love a bargain or a package
promo as well. Main stream retailers are always sending ads or internet banners and e-mails to
shoppers in some cases (internet banners/emails) its daily.
Clearance racks women know to be in the back of the store or dept, make sure it is organized,
and hung on the same hangers and that its full, women will be drawn to this rack they can't help
themselves!
2. Jennifer Robison jrobison@tuckerrocky.com Tucker RockyDistributing
Products will make your success or break you
Offer a balanced assortment of apparel (offer many types of fitments, petites sizes and styles,
average fit for average sizes and products for large or plus size women)
Women have four different types of shapes
Pear (larger hips and thighs) these shapes do better with 3/4 length garments that have
a waist band design and longer to fit over hips and thighs
Apple (bulk carried above the waist-larger chest area) garments that are cut and
designed for this shape some can be mid length and some 3/4 lengths check for this
when looking at apparel samples
Boycut (this shape is straight up and down as implied a figure that is not curvy or bulky)
look for slim cut and petite fits look for this in samples
Curvy (as implied this form is curvy top and bottom with a smaller middle think Marylin
Monroe) this fit will likely best work with longer style garments
No matter what the shape is, size is a factor as well!
FYI- don't project what size you want your women customers to be have what they are!
FYI: Size12 is the average pant size for women and 12/14 for jackets, the equivalent would be Large
to Extra large, in years past smalls and mediums were dominate.
This is not to say that some stores would not do better with smalls or mediums.
Example, a Kohl’s dept store may sell more larges or plus sizes than Abercrombie or
Buckle stores, certain retailers are catered to certain ages, lifestyles and certainly
fitments. But the average Powersport or accessories stores need to offer sizes that are
appropriate to their market.
Be mindful not to put in too much of any one color (pink, blue or black) black is safe bet
but too much black styles and they don't stand out and get women's attention. Try to
have 50 to 60% of products in black or neutral and the rest in other colors.
Stock in multiple price levels, women can appreciate a garment that is higher in cost if it
has a very flattering fitment and comfort level.
Remember-women are more sensitive to appreciation for the safety of a garment. If
purchasing for themselves and for loved ones, women generally want the safest products
available.
Heavy, bulky garments or armor can be a turn off to a women buyer, either find a better
fitting garment or explain that it will not feel heavy or bulky as they adjust to wearing
protective gear(new women riders really react to this remind them this is a part of the
sport and they will adjust and appreciate it in time)
Mobility can also be a deterrent; remind your buyer that riding a motor cycle does not
require a great deal of mobility to safely operate or ride as they would need for other
sports.
Inform your customer about temperature changes and variations they will experience in
one ride day along-women have sensitivity to the temperature that is not like a male rider.
Women get cold much more often (women's circulatory system operates in a diffident
way from a male rider- this is why hands and feet get cold at the slightest temperature
change.)
women in colder climate will need a more substantial garment and possibly benefit from
electric garments.
Venting in hotter climate will also be a feature to promote in your stock and sales pitch.
3. Jennifer Robison jrobison@tuckerrocky.com Tucker RockyDistributing
Women'smotivationsandthe unwritten rules
Women usually don't like to have the same apparel as their riding contemporaries-it’s like going to a
wedding a having the same dress as the mother of the bride
Stylish women- like the latest styles and have to have it first!
The Practical woman-Will not want to spend much on themselves they will spend more on their
husbands or kids items
Plus size women will buy on the spot if you have their size on hand in most cases
Petite women will also buy on the spot if you have their size, both larger and smaller sized women
find it hard to find garments that fit
Some women want girly or womanly looking garments-they want people to see them as women
riders
Some women DO NOT want girly or womanly looking styles of garments-they want riding gear that
looks like a man would wear but is fit for a women's figure!
Women will want to see as much selection as you can handle so try… to offer more than you have
traditionally.
Women’s styles change eight times faster than men’s so know that what
you had as a top seller two years ago maybe a dead fish now.
Flattering and well fitting will win you points learn about how your
garments fit and marry the right fit to the customer!
It’s not that difficultto sell to womenunless youhavehad no
experiencein shoppingorworkingwith women.
Focus on
Paying attention-to their needs/fitments and learning what they are
motivated by(need or want)
Listen and then ask questions
Be patient
Have a mirror close by and accessible! (no bathroom mirrors or small sticker covered ones
One brand, style or color does not fit all! Keep it balanced with widest assortments variations as
possible
Understand that it could take you a year and half to really develop a women’s business, stay
focus, don’t through in the towel keep trying and changing up the gear!