Linux Presentation Day @ OggCamp 2015 Short overview of the project

1. How to sell a
whole country on
open source
(and have fun along the way)
OggCamp 2015
Liverpool
Dr. Christoph Zimmermann
LUG Frankfurt

2. 31.10.2015 2
Hook ...
● 2015 Linux Day in spring in Berlin no longer ☹
● Thus: Linux Presentation Day was born
● Idea:
– Engage as many LUGs / FOSS groups as possible
– Bring FOSS to the masses!
– Take over the country (at least for one day)
– Have fun!

3. 31.10.2015 3
… line ...
● Federal HQ:
– Overall organization
– Nationwide PR
● Local LUGs / FOSS groups:
– Logistics: location, speakers, etc
– Local PR
– Local focus as appropriate:
● Office
● Gaming
● Development

4. 31.10.2015 4
… line ...
● Catchy theme: No NSA!
– Idea: privacy / data protection concerns for users
– Domain went live: 9/18
– Main content provision via: linux-presentation-
day.de (mainly for SEO reasons)
● Campaign focus on:
– Mass media (Spiegel, stern, etc.)
– But also focus media (netzpolitik.org, etc)

5. 31.10.2015 5
… line ...
● Supported by local marketing campaigns:
– Flyer (on no-nsa.de)
– Viral approach via local organizations
– Local media as appropriate
Wir müssen leider
draußen bleiben!
Keinen Bock auf NSA & Co.
auf Deinem PC?
Deine Daten gehören Dir!
no-nsa.de

6. 31.10.2015 6
… line ...
● Distributed organisation:
– Central mailing list, website for coordination
– National coordination of talks being streamed
live
– Streams archived similar to FOSDEM tracks (for
later LPDs)
– FAQ / install party sessions in similar manner
(supported by IRC channel)
– Moolah: national sponsoring / shared costs
(flyers, posters, etc.)

7. 31.10.2015 7
… and sinker
● Lessons learned:
– Initial outcome: better than expected; whole
DACH area participating
– Quick pick-up by local and national media after
initial PR
– Federal organisation reflecting government: ☹
● Endless discussions
● Multi-day email rants
● But enough drive already for LPD 2.0 @
2016

8. 31.10.2015 8
● A few suggestions: LPD with...
… and sinker
☺

9. 31.10.2015 9
● More seriously:
– Software / hardware development
– Hardcore gaming / Steam
– Office environments
– Research (?)
– Hobbyist applications: SDR, astronomy, …
● Pan-European event?!?
● Ideas of course welcome!
… and sinker

10. 31.10.2015 10
Thanks for the
ride & the fish
Dr. Christoph Zimmermann
monochromec@gmail.com